Cloud Computing

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Cloud computing allows users to access software and files through a web browser without installing programs locally. It offers advantages like accessibility from anywhere, reduced maintenance needs, and scalability. However, cloud computing also poses security risks to stored data if internet access is lost and performance may be slower than traditional software. Overall, cloud computing provides an efficient pay-as-you-go alternative to traditional licensed software.

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Die Tech-Giganzen wie Google, Facebook, IBM, Microsoft und Amazon haben allesamt Künstliche Intelligenz (AI) nicht nur zu einer wichtigen strategischen Priorität erklärt, sondern auch immer neue Meilensteine auf diesem Gebiet erreicht. Das Besondere an diesen Meilensteinen ist aber, dass statt die Fortschritte ausschließlich für die Verbesserung eigener Produkte zu verwenden weniger, sie ihre Technologien auch allen anderen Unternehmen und Organisationen zur Verfügung stellen. Da die AI dadurch in immer mehr Produkten eingesetzt wird, wird sie auch einen immer größeren Einfluss auf unser Verständnis von Customer Experience und User Interfaces haben. Bereits jetzt gewöhnen wir uns an die ersten AI-nahen Ansätze, wie etwa Personalisierung und Conversional Interfaces. Der Ansatz von "Zero UI" oder "No UI" geht noch einen Schritt weiter. Dank maschinellem Sehen (computer vision) und Spracherkennung verstehen Computer nun auch menschliche Kommunikationsformen wie Sprache, Mimik und Gesten. Damit kann auf grafische Benutzeroberflächen verzichtet werden, die sich als limitierender Faktor in der Bedienung immer kleinerer Geräte wie Smart Watches oder Heimautomatisierungssysteme (z.B. Google Nest) erweisen. Nachdem Apple mit Siri vorgelegt hat, haben nahezu alle Tech-Giganten ihre eignen Sprachassistenten entwickelt, die durch eine Reihe von AI-Komponenten proaktive Nutzererfahrungen ermöglichen: Google Now Microsoft Cortana, Facebook M, Amazon Echo. Es gibt sogar bereits Barbie-Puppen, die mit der menschlichen Sprache interagieren. Auch wenn es kontraintuitiv erscheint: Durch AI angereicherte User Experience kann einen großen Schritt in der Vermenschlichung der Mensch-Maschine-Interaktion darstellen. Ein Ziel von guter User Experience ist, kontinuierlich mehr über den Kunden herauszufinden um die Nutzerfreundlichkeit und „joy of use" zu steigern und gleichzeitig Fehler und Frustrationen zu minimieren. Künstliche Intelligenz kann dazu sehr nützlich sein. Aber gibt es auch eine Kehrseite dieser Entwicklung? Welche Konsequenzen hat das künstlich intelligente Design auf unsere Privatsphäre und Selbstbestimmung? Bedeutet AI womöglich das Ende von Design und Designern, wie wir sie kennen?

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