Digital marketing can be used for so much more than just promoting products. It can help re-brand religions such as Islam to foster social harmony. Check out our presentation on the intersection of religion and digital!
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
CH&LA Webinar October 2015 - Why Hospitality is Now a Science and Not Just an...Robert Rauch
This was presented as a webinar in October 2015 on how the hospitality industry is now a science and no longer just an art.
Here is a link to the presentation with audio: https://www.youtube.com/watch?v=UqGKeKs7iEg&feature=youtu.be
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
Digital marketing can be used for so much more than just promoting products. It can help re-brand religions such as Islam to foster social harmony. Check out our presentation on the intersection of religion and digital!
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
Using social data isn’t a new concept for brands, but there's still confusion on how to put the information to use. Topics in this webinar include: Why brands are conflicted about social listening’s usefulness and the challenges they face; Nine use cases for social listening, with specific brand examples; An overview of the technology and the future of social analytics.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
User-Generated Content (UGC) could be described as online word-of mouth, one of the most trustworthy sources of information. So how are brands using it and who's doing it well? And should UGC be a part of your content strategy?
The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book, Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.
It’s basically the Briggs & Stratton of social media strategies.
More here: http://www.johnhaydon.com/2014/05/20/the-post-method-for-creating-a-social-media-strategy-infographic/
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
CH&LA Webinar October 2015 - Why Hospitality is Now a Science and Not Just an...Robert Rauch
This was presented as a webinar in October 2015 on how the hospitality industry is now a science and no longer just an art.
Here is a link to the presentation with audio: https://www.youtube.com/watch?v=UqGKeKs7iEg&feature=youtu.be
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.
Online marketing strategies revolve around the ‘attention span’ of audience.
Trying to capture the imagination and interests of a potential customer has been the eternal challenge for marketers, and the equation gets even more complex when you have less than 5 seconds to that. ‘Magical sales pitch’ and ‘Message from the president’ are now less than passé, and are now being substituted with panoramic snaps and virtual tours of the destination.
It is now statistically proven that professional videos make more than a lasting impression, and customer persuasion is maximized when videos are utilized to market a product, resort, hotel or the Tour Packages. Travel industry market dynamics have been metamorphosed by the sophisticated use of Videos at every stage of the marketing cycle.
One of the major impacts of video marketing has been on the smaller players in hospitality segment – With zero distribution costs, these operators are now jostling for the market pie with established leaders, and also making their mark with intelligent video marketing.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Losing a Generation - A guide to understanding and developing a customer-cent...Laura Wood
There is so much more brands can learn about moving beyond a ‘one-size fits all’ marketing campaign.
Discover how a customer insight marketing strategy will change your game forever.
You’ll discover:
- The myths and realities of key demographic groups
- How to capture your customers’ voice from the crowd
- How to create personalised experiences that will grow your brand
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
This presentation was written by Stacy Martinet, CMO of Mashable. Stacy was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
Translating Social Insights-DAWSG August 2015Aman Sandhu
Social media is changing the marketing game. It represents a goldmine for marketers as consumers express themselves more, with greater depth and across a broader range of topics. By harnessing the power of social media insights – by the hundreds of millions of daily posts on global and regional social networks (e.g., Facebook, Twitter, etc.) as well as blogs, and forums – marketers can surface meaningful and fresh consumer insights.
Winning in a social world requires a far more intimate understanding of the consumer. By using social insights to inform our social strategy and execution, this will help us target our audience better and appear relevant to them.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
Quali sono le caratteristiche dei Millennials - la generazione nata tra gli anni '80 e il 2000 - e come può agire una azienda per attirarli, coinvolgerli e assumerli?
Presentata da Cristina Arbini e Tomaso Giusti di LinkedIn Italia il 12 febbraio 2015.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
The Millennial Mind: How Content Drives Brand Loyalty.
1. The Millennial Mind:
How Content Drives Brand Loyalty
A quantitative research study conducted by NewsCred in 2014
2. Methodology
In Fall 2014, NewsCred, the world’s leading content marketing
platform, conducted a study to understand how millennials view
content today – including the good, the bad, and the ugly.
The study surveyed 501 US millennials and was conducted by MBC
Research. The results reveal that 62% of those surveyed feel that
online content drives their loyalty to a brand - yet the content they’re
receiving is turning them off by not helping them navigate their
everyday problems, being too long, sales-driven, or not tailoring
messaging to individual cultural interests.
The following insights are from the NewsCred study, with additional
color from Yahoo and eMarketer.
NewsCred Millennial Survey 2014
5. By 2020, millennials will total
more than $1.4 trillion in
spending power.
*eMarketer 2014 millennial roundup
6. Introduction
We are all familiar with the word millennial. If you aren’t, odds
are you’re not in marketing, or have just returned to your
computer after living under a rock.
To be fair, the definition of a “millennial” can vary widely.
According to Wikipedia, a millennial, loosely, describes anyone
born between the early 1980s and 2000. That means anyone
from the age of 15 – 30+. That is a lot of people. Yet, typically
when people refer to millennials, they are referring to 18-25
year-olds. The biggest opportunity for brands is building long-
term relationships with tomorrow’s leaders, influencers, and big
spenders.
7. of millennials find
today’s brand
communications
helpful.
don’t find today’s
content marketing
compelling
enough to share.*
32%
45%
The landscape today:
*2014 Yahoo Study: Content Marketing: Best Practices Among Millennials
NewsCred Millennial Survey 2014
8. While content presents an amazing opportunity, brands
have their work cut out for them. Millennials can call B.S.
faster than any other audience. They consume copious
amounts of content, but lose interest in under 10 seconds.
They are identity obsessed. They like to laugh. They are
“independent” (or at least they want you to think they are).
They crave cultural relevance. They want to read your
brand’s content, but unfortunately, they’re not really
feeling it right now.
The sad truth: millennials are not impressed
with your content marketing
9. Why isn’t your content
winning the hearts of
millennials everywhere?
10. 1. Why your content is failing with millennials (and how to fix it)
Hyper-relevance / Helpful + useful / Thought-provoking / Emotion / Format
2. Four brands that get it right
Netflix / Verizon / Denny’s / VICE
3. Appendix and stats
How and why they share / Behavior
Table of Contents
12. 54%
According to NewsCred’s Survey, millennials respond
positively to content when it is:
Tailored to
my age
Tailored to
where I am
Tailored to my
cultural interests
55% 63%
NewsCred Millennial Survey 2014
13. When it comes to engaging millennials, creating content tailored
to their individual interests is extremely important. This means you
need to keep in mind their age, location, and cultural interests at all
times. You also need tools to help you develop a deep
understanding of who they are, where they are, and what motivates
them.
What does this mean for your brand? Before defining content topics,
celebrity endorsements, and sponsorships, understand exactly who
your audience is and if your audience even cares. While your over-
arching target audience can be wide, you can’t serve content to a
demographic of “20-35 y/o males in the US.” It needs to be served to
“Women, between 23-25, who live off of the Bedford Ave. stop on
the L train in NYC, love listening to St. Vincent, and shop at Beacon’s
Closet” or “Males between 28-30, who live in LA, listen to Tyler the
Creator, and wear head-to-toe Supreme. ”
Also, you need to know if your audience cares more about what
Beyoncé wore when she performed at the Barclays Center, or that
Fleetwood Mac is playing Rose Bowl. It may sound like a joke, but
the truth is, millennials only have time for content that is relevant to
them.
15. 64% of millennials respond
positively to content
that is useful.
refuse to read content
that doesn’t either
entertain or educate them.30%
NewsCred Millennial Survey 2014
16. Millennials are bombarded with over 5,000 marketing messages a day.
They have learned how to completely ignore the things that don’t
deliver value into their lives. If your content is dead weight to their day,
they don’t have time to read it.
What does this mean for brands? Be useful! Create content that either
inspires, educates, or entertains. If it doesn’t do one of those three things,
hit the delete button and start again.
even say they are more likely
to buy if the brand delivers
interesting content that
teaches them something.
NewsCred Millennial Survey 2014
NewsCred’s survey found 31%
of millennials are more likely
18. of millennials will only share content if
it is thought provoking and intelligent.
of millennials said the main
reason they abandon content
is that it’s too long.41%
NewsCred Millennial Survey 2014
19. NewsCred’s survey found that 60% of millennials only share
content when it is “thought provoking and intelligent.” So what is
the opposite of that? Boring and stupid. Those two words are
probably not the ones you want associated with your brand.
Aside from your content inspiring, educating, or entertaining
your audience, it also needs to be a positive reflection of your
brand’s perspective. It should elicit thought and sharing. It
should feel smart. In 2014, our average attention span is less
than that of a goldfish*. Does that mean every article should be a
listicle? No. The days of long-form content are not over. This
just means that content should not feel like an empty marketing
ploy.
What does this mean for your brand? Form a perspective and a
point-of-view. Take a step back from the content you create and
question whether or not it will contribute to an interesting
discourse. If your content is thought provoking and intelligent,
millennials will share it.
*Statistic Brain
NewsCred Millennial Survey 2014
21. 0% 10% 20% 30% 40% 50% 60% 70% 80%
It's funny
It's thought provoking
It's a cause I believe in
According to NewsCred’s Survey,
millennials share content when:
NewsCred Millennial Survey 2014
22. Do you like to laugh? Great, so do millennials (and just about
everyone). But it isn’t just about laughter, it’s about emotion.
Millennials want a reason to connect with your content, and in
turn, your brand. If you can build an emotional connection with
someone, it means you can build trust.
What does this mean for your brand? First, determine which
emotional responses are aligned to your greater brand purpose.
Is the emotion hope? Or is it happiness? Once you determine a
set of emotions, then you can use these as an internal gut-check
for your content. While you are creating it, and while you review it.
say their main reason for
sharing content is that it
makes them laugh.
NewsCred Millennial Survey 2014
23. 5.
You texted a link to your Myspace
profile.*
*that’s not a real thing
24. 0% 10% 20% 30% 40% 50% 60% 70% 80%
Searching on Google
Facebook
Instagram
Twitter
Pinterest
LinkedIn
NewsCred’s Survey found that Facebook and Google
are still the top places millennials search for content
NewsCred Millennial Survey 2014
25. Millennials basically started posting to Facebook from the womb.
Ok, that is an extreme exaggeration. But the truth is, millennials
consume content across a number of different platforms, and
their favorite platforms change with the wind. Part of
maintaining relevancy is putting your content on the right channel.
According to NewsCred’s survey, Google and Facebook still win
when it comes to searching for content. Facebook also leads the
charge when it comes to sharing content for millennials. Yet it is
important to marry these insights with the cultural interests of
your target millennial.
What does that mean for brands? If you are trying to reach
millennials between 18-25, odds are they are checking a different
platform than if you were trying to reach dads between the ages
of 30-35.
Facebook
Instagram 12.5%
Pinterest 5%
LinkedIn 3.5%
Google+ 3.5%
75.5%
NewsCred Millennial Survey 2014
27. Netflix is great at using both targeted and shareable
content to promote its exclusive programming. In the
ramp-up to the release of season two of its hit show
“Orange is the New Black,” Netflix hosted an
interactive Twitter event, created a Twitter hashtag
for one of its most popular characters, and developed
a mobile app filled with shareable content of its own.
The results? 98,407 social mentions in one week
before the season two premiere, with 98% of them
positive.*
Netflix’s overall subscribers surpassed 50M that
quarter, which Netflix’s CEO and CFO attributed to the
success of “Orange is the New Black.”*
Netflix: Reaching
millennials where they live
*NY Daily News, 2014
*Mashable, 2014
28. According to a study by Rosetta Marketing, 37% of
millennials say they are receptive to cause marketing
and more likely to purchase items from brands
associated with doing good. In other words, Gen Y
Cares about issues like sustainability, LGBT equality,
animal rescue, or helping the poor, to name a few.
There are so many wonderful examples of cause
marketing but Tom's “One for One” program, which
helps one person in need for every pair of shoes
purchased is a good one to emulate, as well as
Verizon's recent "Inspire Her Mind" ad reminding us of
the serious disparity between women and men in
college science and math programs.
Verizon: Maintaining
cultural relevance
29. Denny’s: Combining authenticity
with the right format
Format is extremely important when it comes to reaching
millennials. An October 2013 survey by The New York Times found
that 34% of millennials watch mostly online video and no broadcast
television. But in order to create content with authenticity,
sometimes you need to tap into the creativity and credibility of a
third party source.
In an attempt to reach their 18 to 34 demographic, Denny’s created
a branded web series with College Humor called “Always Open,”
which featured Dave Koechner talking off-the-cuff with his fellow
comedian friends at Denny's. Will Arnett and Jason Bateman from
“Arrested Development,” stand up Sarah Silverman, Chris Pratt
from “Parks and Recreation,” and Kristen Bell, star of “Forgetting
Sarah Marshall,” all appeared on the show.
The results? According to Ignite Social Media, the web series paid
off. Denny’s impression score rose from 6.2 to 25.4 among 18 to
34-year-olds.
30. In order to make content young people will trust, accept, and
like, you need to know about the decade that formed them and
shaped their consciousness, said VICE’s Chief Content Officer
Eddie Moretti. “In the decade of the 2000s, it was the march of
two opposing forces – a crisis of information and the liberation of
information.”
The biggest casualty of the decade, however, was a loss of
trust. “Millennials lost trust in politicians and experts and systems
[social security, etc.],” said Moretti. They also lost trust in the
media.
As far as the “liberation of information” - that came with the rapid
advancements in computing, connectivity, and social media.
Basically the rise of digital and mobile access.
Though millennials have the reputation of being self-indulgent
selfie-takers, VICE found through direct conversations with their
fans that they do care deeply about the world they live in, and
they were looking for a non-traditional source to keep them
informed.
VICE: Creating the content
of the future
32. The information is endless when it comes to the
complex millennial demographic. Aside from the
insights and stats that we shared, the following charts
from NewsCred’s survey will give you a general look
at some useful information that helped shape these
takeaways.
34. 0% 5% 10% 15% 20% 25% 30% 35% 40%
Mainly share personal content
Mainly share professional content
Share depending on social network
When it comes to content shared…
NewsCred Millennial Survey 2014
35. 0% 10% 20% 30% 40% 50% 60% 70% 80%
It's funny
It's thought provoking
It's about current events
It's a cause I believe in
It's relevant to my circle of friends
It's original
When asked "what gets you to share?"
NewsCred Millennial Survey 2014
36. 0% 10% 20% 30% 40% 50% 60% 70%
Tailored to their age
Tailored to their location
Tailored to their cultural interests
Taking a stand on social issues
Referencing people they respect
Useful
Tailored to the brands they use
Millennials prefer content that is:
NewsCred Millennial Survey 2014
38. 15% 31%
30% 16% 2%
When asked how much millennials read
communications from brands:
Always Most of the time
Sometimes Rarely Never
NewsCred Millennial Survey 2014
40. 0% 10% 20% 30% 40% 50% 60% 70% 80%
Are locally owned
Have a social mission
Have great advertising
Share helpful, relevant content
Interact with me on social
Are transparent in business practices
Have a great product
I know and trust
My friends use
Fit my price point
Millennials prefer brands that:
NewsCred Millennial Survey 2014
42. About
NewsCred
NewsCred is the world’s leading
content marketing platform.
We’re powering marketing
technology for the future – helping
brands transform the way they
connect with people, build brand
love, and win more customers.