This was presented as a webinar in October 2015 on how the hospitality industry is now a science and no longer just an art.
Here is a link to the presentation with audio: https://www.youtube.com/watch?v=UqGKeKs7iEg&feature=youtu.be
Hotel Yearbook 2013 Working the Crowd: Crowdsourcing for Hotels by S. HolversonSonja Holverson
Crowdsourcing is a relatively new technique for tapping into the vast pool of talent and labor available via the Internet. It particularly offers small independent hotels and small tourism businesses an alternative approach to marketing success, writes Sonja Holverson, Professor of Marketing at Switzerland's Ecole hôtelière de Lausanne, Switzerland. After researching the existing literature and working on a live case study with Matthew Barker, Founder of Hit Riddle, a crowdsourcing specialist in tourism for small businesses, Ms. Holverson noted there was a significant positive impact on the performance of a small eco-lodge from the crowdsourcing business model created by Mr. Barker.
The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value of meetings. Pop culture phenomenons like TED and SXSW are also changing the perspective of what’s possible at conferences. But are meeting planners and hospitality executives jumping on these trends fast enough?
Marketing teams across the industry are being asked the same question- how do we keep bookings direct? Both independent and branded properties are faced with the challenge of changing the consumer booking behavior while competing with companies who have marketing budgets in the billions
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
“Talent attraction” is on the lips of government leaders globally. As government leaders pour money into finding skilled workers and convincing them to uproot their lives to take on a new job in a new place, convention bureaus are finding themselves as the crossroads of influence. This session will profile benefits of CVBs partnering with economic development organizations (EDO) to woo prospective talent. Case studies will feature practical examples from U.S. destinations and outline four next steps for attendees.
Hotel Yearbook 2013 Working the Crowd: Crowdsourcing for Hotels by S. HolversonSonja Holverson
Crowdsourcing is a relatively new technique for tapping into the vast pool of talent and labor available via the Internet. It particularly offers small independent hotels and small tourism businesses an alternative approach to marketing success, writes Sonja Holverson, Professor of Marketing at Switzerland's Ecole hôtelière de Lausanne, Switzerland. After researching the existing literature and working on a live case study with Matthew Barker, Founder of Hit Riddle, a crowdsourcing specialist in tourism for small businesses, Ms. Holverson noted there was a significant positive impact on the performance of a small eco-lodge from the crowdsourcing business model created by Mr. Barker.
The hotel meetings and events industry is going through a radical evolution due to new communication technologies, Millennial psychographics, and a rethinking of the overall purpose and value of meetings. Pop culture phenomenons like TED and SXSW are also changing the perspective of what’s possible at conferences. But are meeting planners and hospitality executives jumping on these trends fast enough?
Marketing teams across the industry are being asked the same question- how do we keep bookings direct? Both independent and branded properties are faced with the challenge of changing the consumer booking behavior while competing with companies who have marketing budgets in the billions
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
“Talent attraction” is on the lips of government leaders globally. As government leaders pour money into finding skilled workers and convincing them to uproot their lives to take on a new job in a new place, convention bureaus are finding themselves as the crossroads of influence. This session will profile benefits of CVBs partnering with economic development organizations (EDO) to woo prospective talent. Case studies will feature practical examples from U.S. destinations and outline four next steps for attendees.
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.
Online marketing strategies revolve around the ‘attention span’ of audience.
Trying to capture the imagination and interests of a potential customer has been the eternal challenge for marketers, and the equation gets even more complex when you have less than 5 seconds to that. ‘Magical sales pitch’ and ‘Message from the president’ are now less than passé, and are now being substituted with panoramic snaps and virtual tours of the destination.
It is now statistically proven that professional videos make more than a lasting impression, and customer persuasion is maximized when videos are utilized to market a product, resort, hotel or the Tour Packages. Travel industry market dynamics have been metamorphosed by the sophisticated use of Videos at every stage of the marketing cycle.
One of the major impacts of video marketing has been on the smaller players in hospitality segment – With zero distribution costs, these operators are now jostling for the market pie with established leaders, and also making their mark with intelligent video marketing.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
The Millennial demographic continues to gain spending power in the world of traveling, but how can the hospitality industry tap into the mindset of a Millennial? Magnani Continuum Marketing conducted proprietary research to provide these insights into the wants and needs of the Millennial traveler.
The advertising and marketing war games have moved beyond the hallowed screens of our PCs, MACs and Laptops. Mobile browsing is adopted rapidly with 3G and 4Gservices being offered commonly in US and many European countries.
Countries like China, India and Brazil have seen the maximum surge in mobile phone usage and with more than 30% increase in annual subscriptions, mobile browsing is set to become the standard.
Hospitality industry, which had very recently adopted the new rules of customer engagement by embracing the online marketing techniques, is now once more compelled to change tracks – as most of its potential customers are browsing on-the-go.
With travel shoppers gravitating towards mobile browsing, marketers have no other option but to rethink their strategies.
With mobile phones and mobile browsing rates getting cheaper by the hour, the numbers of mobile internet subscribers have gone way past the traditional internet users.
Can this mobile web community be ignored anymore? And the numbers do point to a higher number of mobile compatible websites in the hospitality segment as compared to any other segment.
Online marketing strategies revolve around the ‘attention span’ of audience.
Trying to capture the imagination and interests of a potential customer has been the eternal challenge for marketers, and the equation gets even more complex when you have less than 5 seconds to that. ‘Magical sales pitch’ and ‘Message from the president’ are now less than passé, and are now being substituted with panoramic snaps and virtual tours of the destination.
It is now statistically proven that professional videos make more than a lasting impression, and customer persuasion is maximized when videos are utilized to market a product, resort, hotel or the Tour Packages. Travel industry market dynamics have been metamorphosed by the sophisticated use of Videos at every stage of the marketing cycle.
One of the major impacts of video marketing has been on the smaller players in hospitality segment – With zero distribution costs, these operators are now jostling for the market pie with established leaders, and also making their mark with intelligent video marketing.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
According to the World Travel & Tourism Council, the Travel and Tourism industry is currently among the largest and fastest-growing industries worldwide, forecasted to support 328 million jobs, or 10% of the workforce, by 2022.
Emerging markets - including the Middle East, Africa, Asia and the Pacific – are the new tourist destinations that are increasingly drawing crowds.
What's going to happen this year in travel? 2017 will showcase some never-before-seen travel trends to delight every generation of traveler. Trends curated by Creative Lodging Solutions.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
The Transformation of the Hotel Industry from Art to ScienceRobert Rauch
The venerable institution of hospitality has been turning around over the past two decades. The combined impact of shifting demographics and new technologies are the primary catalysts for this metamorphosis. The Internet provides consumers an opportunity to think of the hotels as commodities. Hotels had been lowering prices to gain a competitive advantage from 2009 to 2013 but are now raising prices as quickly as possible, hoping that the music won't stop soon. The many changes occurring today are proof positive that this industry is no longer limited to being an "art." We have officially moved into the John Naisbitt coined "hi tech, hi touch" world. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0 or 3.0, call it what you like and more, this industry has been transformed.
The future of hospitality an updated view september 2019Future Agenda
Future of Hospitality 2030
Ahead of a global dialogue on the future of hotels and hospitality, here are some key trends that will impact the sector. Six years on from a major programme undertaken in partnership with IHG, this is a review of 20 trends identified back in 2013 plus a further 20 that could have growing impact over the next decade. It is the starting point for a major new project.
With an initial workshop in Houston in October, a number of additional expert discussions are now being planned in key locations around the world – each hosted by leading hospitality brands and collectively building a rich, informed view of future change for the sector.
If you would like to discuss getting involved and hosting an event, do get in touch @futureagenda
Travel tech space needs more intrapreneurseTailing India
Travel is big business. In fact, it is one of the biggest businesses around. In India, travel and hospitality sector accounts for over 7.5 % GDP.
As we have seen, innovation arrives out of necessity and there are entrepreneurs who are crazy enough to challenge the conventions. Let us see what corporate entrepreneurs or intrapreneurs have succeeded in changing things.
From big data to personalization, a new year brings new advancements in technology and marketing strategy. Learn what hotels and hospitality brands can expect for the year to come.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
CH&LA Webinar October 2015 - Why Hospitality is Now a Science and Not Just an Art
1. Why Hospitality is Now a
Science and Not Just an Art
Presented by
Robert A. Rauch, CHA
2. Digital MarketingDigital Marketing
Social Media MarketingSocial Media Marketing
Real-Time MarketingReal-Time Marketing
Mobile: the New “Walk-In”Mobile: the New “Walk-In”
Web 2.0Web 2.0
Image Credit: http://cdn.business2community.com/
3. OTAs
GDS
Quality of Traveler
Hotel Website Direct
Distribution Channel ManagementDistribution Channel Management
for Driving New Revenuefor Driving New Revenue
Image Credit: http://www.hotelogix.com/
6. Top Trends for Success in 2016
Millennial Mindset
Innovative Technology
International Visitors
Booking More Profitable Business
Sharing Economy
WHAT’S
TRENDING?
Image Credit: http://sanctuaryucc.org/
7. Avid Technology Users
Find Great Value in
Social Interaction
Large Focus on Finding
a Work-Life Balance
Identifying MillennialIdentifying Millennial
Mindset TravelersMindset Travelers
Image Credit: http://globalprtrends.com/
8. Extend Business Trips
Spend for Experience
Well Traveled
Excellent Eye for Service
Communal Spaces
Millennial Mindset Travel PatternsMillennial Mindset Travel Patterns
Image Credit: http://huffpost.com/
10. Image Credit: https://capp-usa.org/
RevPAR Growth
Length of Stay
Direct Bookings
Repeat Business
Book More Profitable BusinessBook More Profitable Business
12. Chinese Travelers 2016Chinese Travelers 2016
& Beyond& Beyond
Visa Waiver Program
Longer Stays
Spend More Money
Most Spoken Language:
Mandarin Chinese
Image Credit: http://cdn.travelpulse.com/
https://hmgmanagement.files.wordpress.com/
13. Sharing EconomySharing Economy
Threat of
New Entrants
Bargaining
Power
of Buyers
Bargaining
Power
of Suppliers
Threat of
Substitute
Products
Rivalry
Among
Existing
Firms
Porter’s Five ForcesPorter’s Five Forces
Mobile versions of EVERYTHING: Web site, email marketing, attachments, booking engines, etc.
If your property website doesn’t yet have a mobile version, then tell your hotel marketing team that they are lagging and way behind your comp set. If you do have one in place, check it out yourself – especially the meeting section. Can you easily find venue details, photos, and contact info...using just one hand? Millennials are the first generation to grow up being wired, so you better make sure that all of your platforms are up to speed, including for smartphones and tablets.