Crisis Communication: 5 Tips to Prepare (Red Sky Summit)
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The 5 steps to take now to ensure you’re ready to manage your brand’s reputation in the heat of a crisis.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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Actionable tactics you can apply after this session:
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Crisis Communication: 5 Tips to Prepare (Red Sky Summit)
- 1. 5 things you can do now to prepare your brand for crisis
- 2. WHO WE ARE! ! Word Mercenary | Storyteller | Sarcasm Artist! 2 Chad Biggs CHIEF CONTENT OFFICER (and go getter)
- 3. WHO WE ARE! ! Planner | Problem Solver | Realist! ! 3 Amanda Watson SENIOR ACCOUNT EXECUTIVE (and go getter)
- 4. 4 Foster Strong Relationships!
- 5. MEDIA! Image Source: Oxwords Blog 5
- 6. CUSTOMERS! Image Source: Snarke6ng2dot0 6
- 7. STAKEHOLDERS! Image Source: TankOnYvTar 7
- 8. EMPLOYEES! 8 Image Source: Emplhees
- 9. Embrace PARANOIA 9 Image Source: www.fact.co.uk
- 10. BEGIN FORMULATING A PLAN! Image Source; Talk Android 10
- 11. 11 WHAT IF…
- 12. IMAGINE! 12 > All the people! (potentially involved)! > What could go wrong?! > How could it go wrong? ! > Where are the holes? ! Image Source; Love Thy Hunter
- 13. 13 Know Your Approach! Image Source: sta6c.guim.co.uk
- 14. MEASURE THE RISK! 14 > Severity of situation! > Likelihood of occurrence ! > Ability to mitigate with current resources! ! Image Source; HipBaby
- 15. COMMUNICATIONS CULTURE! 15 Image Source; JorgenMiquelcs > Open/ closed door policy! > Liability! > Protocols for releasing information! !
- 16. 16 Image Source: Sta6c Flickr > Set up a dark site! > Identify external equipment needs + options ! > Plan ‘B’ location! > Outside communication assistance ! ! CONTINGENCY PLANNING!
- 17. EXAMPLE: City of Ketchum! Image source: Great Basin Incident 17 Response Team Facebook
- 18. AND NOW, A STORY ABOUT POTATO SALAD! Image Source: FoodNetwork.com
- 19. BUSINESS CONTINUITY! 19 > How do you return to business as usual?! > Do internal processes need to change?! > What are the ongoing communication needs?! ! Image Source: Gallery Hip
- 20. 20 Identify Your Audiences!
- 21. The IMPACT! 21 > Who will this affect most?! > What are the repercussions, if any?! > What is your message to each group this touches?! ! Image Source: Martyn Ballestero
- 22. YOUR TARGET MAY CHANGE! 22 Image Source: Gail Force Marke6ng
- 23. YOUR STAKEHOLDERS! Board Members! Shareholders! Media! Customers! Employees! Hypotheticals!
- 24. 24 Plan to communicate ! Image Source: s3.amazonaws.com
- 25. Image Source: baart 25
- 26. IDENTIFY CHANNELS! 26 Image Source; Bondy Consul6ng
- 27. MEDIA ! 27 Image Source; wimbd > Established who is cleared to talk to media! > Have 3-4 alternatives!
- 28. SOCIAL MEDIA! 28 > Don’t forget about social media! > Identify channels! Image Source: Business to Business Community
- 29. SPEAKING TO THE MASSES! 29 > Be cognizant of the perception/ preconceived notions of the audience! > Be ready for questions ! ! Image Source: Spoon Graphics
- 30. 30 Image Source: Pointman Files
- 31. 5 things you can do NOW to prepare your brand for crisis! 31 ! 1 Foster Strong Relationships ! 2 Embrace Paranoia! 3 Know Your Approach! 4 Identify Your Audiences! 5 Communicate! !