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Give Your Social Media a BOOST!

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Facebook, Twitter, Instagram, Pinterest, Linkedin - they are the behemoths of Social Media.

If you aren't using them to advertise your business and find new leads, you're completely missing the plot.

But how do you reach those customers? How do you know what to put where.

You need to have a SMART Content Strategy that is designed for your target demographic - and go after new customers with every new post. This deck will give you an easy 4 step plan of attack that is so simple you won't believe you didn't think of it yourself.

Cycle, Rinse and Repeat and you'll be on the way to be a Marketing God in no time.

Published in: Marketing
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Give Your Social Media a BOOST!

  1. 1. 1 Give Your Social Media a BOOST Heather Wilde Unicorn Whisperer ROCeteer
  2. 2. 2 + + + Set Goals Define Your Market Identify Their Social Media Channels 01 Create a Content Strategy and Calender 02 Develop your Engagement and Growth Strategies 03 Measure your Results and Make Changes Where Appropriate. 04Establish Goals Content Engagement Analyze 2 Social Media Marketing in 4 Simple Steps
  3. 3. 3 Specific Measurable Actionable Realistic Timed Set SMART Goals
  4. 4. 4 4 Who is buying your product? Who do you want to buy your product? Know Your Target Market
  5. 5. 5 Find Your Best Platform 23% 26% 28% 28%71% Online Adult Population use Twitter (19% of the entire Adult Population) Popular with more affluent users. Online Adult Population use Instagram (21% of the entire Adult Population) 37% of users are Young Adults (19-24). Online Adult Population use Pinterest (22% of the entire Adult Population) 42% of users are Female. Online Adult Population use LinkedIn (23% of the entire Adult Population) Platform most likely to have users aged between 30-64. Online Adult Population use Facebook (58% of the entire Adult Population) 56% of users are over the age 65. *http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
  6. 6. 6 Create a Content Strategy Conversational 25% of your material should be in a conversational tone. Promotional 20% is where you get to plug yourself, so do it carefully. Entertaining 25% of your content should be engaging just to engage. Educational 30% should be information that is interesting and teaches something.
  7. 7. 7 Create a Content Calendar Linkedin Friday SundayThursdayTuesday WednesdayTeam Name SaturdayMonday Pinterest Blog Facebook Twitter Instagram
  8. 8. 8 Automate It.
  9. 9. 9 SMS USER POLLS QUOTES FILLING IN THE BLANKS QUESTIONS PICTURES VIDEOS Digital Marketing A successful engagement strategy means you need to be resourceful and switch it up. Engagement Strategies
  10. 10. 10 Existing clients and prospects Promoted Posts Shared content Commenting Sponsored Posts Organic vs. Paid? Growth Strategies
  11. 11. 11 17342Page views 56789Page Visit 45%Bounce Rate 00:03:32AVG Visit Duration Total Visits 34 57 Old VisitorsNew Users Measure Your Results
  12. 12. 12 “Idiots had dogs in the restaurant!!!” “They make the most amazing food!” “They’re vegan friendly and have free wifi!” “They let me bring my dog into the restaurant!” “Best customer service I’ve ever received!” “The place smelled like soup.” “Closed Sunday.” Know What Your Clients are Saying
  13. 13. 13 Establish Goals Create Content Drive Engagement Analyze Results 4 Steps to Success
  14. 14. 14 Let Us Help! hi@roceteer.com roceteer.com

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