This documentary examines the importance of marketing in the music business through the career of Meatloaf. It uses a variety of techniques including interviews, narration, and archive footage presented in a non-linear structure. Camerawork includes close-ups in interviews and long shots of concerts. Sound features Meatloaf's music and narration, while editing employs straight cuts and dissolves. Graphics include titles, names, and album art to reinforce the focus on Meatloaf's marketing success.

1. The Marketing of Meatloaf
Analysis

2. The theme of this documentary is the
importance of marketing in the music
business.
This documentary is mixed as it
contains features of interviews,
narration and archive material.
The narrative structure of this
documentary is closed, non linear and
single strand as it contains a beginning,
middle and end, it is not in
chronological order and does not
continue to another episode but is part
of a series by ‘The Music Biz’.

3. The camera work in this documentary
contains
• Point of view shot of a man placing a
bet on the charts to bring the
camera into the action
• Extreme long shots of concerts and
stage shots of Meatloaf performing
to relate to the topic
• Interviews – Close ups, Medium close
ups and the Rule of Thirds is used
to show conventional interview
shots
• Tracking shots of Meatloaf talking, this
is used to follow the action
• Interview - side angle shot -
unconventional
• Handheld of cameras - actuality
footage following the action
• Tilting, Panning shots to create
visually interesting shots
Conventional MCU Interview shot
Unconventional Side angle interview shot.

4. Mise en Scene of this
documentary features:
The locations used in this
documentary are of
concerts, award shows,
interviews, green screens
for the interviews, these are
used to relate to the topic of
the documentary.
Chroma-key is used to
create archive material in
the background of
interviews such as album
covers and magazine covers
and screen shots of
Meatloaf, this is used to
anchor the interviewee to
the image.

5. Sound Features
There is a musical introduction at the beginning of the documentary to
create a clear narrative structure of beginning, middle and end.
A narrator is used to explain some of the shots of the documentary, the
voice is a British male and speaks calmly and clearly with hints of sarcastic
comments, this is used to reinforce the theme.
Meatloaf songs are used throughout the documentary such as I Would Do
‘Anything For Love’ and ‘Bat Out Of Hell’ to link with the topic.

6. Editing
The editing techniques used in this
documentary are:
•
• Simple straight cuts to keep the
editing simple and focus on
the shots
• A montage is used of related
clips to show the amount of
time passing
• Dissolves are used in the
interviews to end the answer
by dissolving the shot into a
picture

7. Archive Material
The archive material used are:
• Award shows - Brit awards &
Grammys
•
• Music videos - Meatloaf,
village people, Mr blobby
•
• Album covers
•
• Magazine covers - on the
green screen behind the
interviews
•
• Behind the scenes of
Meatloaf’s music video
•

8. Graphics
The graphics used in this documentary
are:
• Title of the documentary
• Interviewee’s names + occupation ,
the name appears larger than
the job and the name is always
above and there is always 2 lines
of writing
• Meatloaf album art
• Moving images on screen behind
the interviews
• Simple font, white writing
• Logo of the TV series is always in the
bottom left corner of the shot