The documentary examines the marketing strategy used to promote Meat Loaf's comeback album which became a number one hit. It features interviews and behind-the-scenes footage showing how his record label worked to reintroduce him to audiences and capture new fans through promotional appearances, music videos, and exploiting his hard working personality. Various camera angles and editing techniques are used to portray Meat Loaf's star status and the busy work of the music industry.

1. The Music Biz
Marketing Meatloaf

2. Notes
Mixed Documentary (Archive Footage, Interviews, Observations)
Opening at the Brits, describes how meatloaf markets himself, label worried about the
remarketing of him, the marketing strategy worked as he got a number one.
Camera Angles
• Close ups of meatloaf
• Flips interviewee (Continuity error)
• Panning shots, low angle shots which signifies the star importance
• Long shot of people at desk, looking important in the record label
• Panning shots of lots of equipment and showing full busy room
• Medium close ups of ourprice record shop
• Set in industry, magazine on set

3. Mise en Scene
• Representive of strategies used in the marketing
• Follow Meatloafs journey seeing him with his fans backstage, also showing how
hard working he is behind the scenes to become a success
Sound
• Non-diegetic music plays over the video, artist who are featured in the
documentary, most commonly “Bat out of hell” and “I would do anything” from
Meatloaf
• Top of the Pops sound effects used (Reinforced music)
• Diegetic interview sound
Editing
• Super imposition, blue screen in background on interviews. Technique heavily
used in the interviews
• Simple cuts, straight cuts, slow motion, reinforces stage presence

4. Archive Material
• Acceptance speech from the two award shows
• Montages of people walking to the stage
• Meatloaf on set of music video and behind the scenes
• Lots of archive material used
• Music videos to signify meaning and show the audience what was made from
seeing the behind the scenes footage
Fancy graphics (Expensive looking), busy graphics connotes the busy lifestyle, the
Music Biz in a large red font