This documentary examines the music industry and how advertising influences audiences. It follows the career of Meatloaf in a non-linear format. Various filming and editing techniques are used including close-ups, archive footage, green screen, dissolves and montages. Interviews are framed conventionally with the subject's eyes 1/3 down and use low angles for Meatloaf to convey power. The documentary provides a single narrative that answers all questions by the end.