The document discusses the concept of the "male gaze" in media. It describes the male gaze as a feminist view of voyeurism where the observer feels power over the observed subject, reducing them to an object. An example image is then analyzed showing Keira Knightley using props like a hat and blanket to draw the gaze towards revealed areas of her body. Facial expressions and lighting are also discussed as techniques that make the subject seem more open and attractive to gain the viewer's attention and connection, ultimately making products more appealing.