This document provides tips and guidelines for effective public speaking from Véronique Trüb. It outlines 12 key points for crafting an engaging speech, including making an eye-catching introduction and conclusion, using examples and stories, incorporating data and analogies, and engaging multiple senses. It also lists the fundamental rules for optimizing speaking skills, such as thorough preparation, practice, breathing techniques, simplifying content, maintaining energy and enthusiasm, and using body language like smiling and gestures. The overall message is that following Trüb's guidelines can help avoid boring speeches and improve one's public speaking abilities.

1. Trüb Communication
the love of work well-done!
10 square Léon Bourgeois
35000 Rennes
06 63 18 67 52
www.trub-formation-communication.fr
vero.trub@wanadoo.fr
The cherry on top of the cake...
The Magical Recipe
for speaking in public
by Véronique Trüb
Crédits
Photos
Fotolia
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Ne
pas
jeter
sur
la
voie
publique

2. The Magical Recipe
for speaking in public
by Véronique Trüb
tips and subtleties
of Véronique Trüb!
Caution!
96% of speeches are boring!
Don’t fall into the statistics!
1. Make an eye-catching/headline (introduction)
2. Make a punchline (conclusion)
3. Give examples
4. Tell a story or anecdote…
(Do “story telling” like Barack Obama)
5. Include data and statistics (but not too much)
6. Give an analogy.
7. Give a metaphor (sporty, culinary, …)
8. Speak by using VAKOG (give something to watch, to understand,
to feel, to try …) Base your speech on something tangible...
9. Encourage the imagination and bring forward your ideas. (with
the help of visuals if necessary)
10. Include some humor
11. Mix Logos (logical, rational, numbers, graphs)
+ pathos (emotions, feelings, sentiment, heart)
+ ethos (values, ethics, authority, moral…)
The +
of Véro !
Ingredients
or the simple and fundamental rules
for optimizing public speaking skills
t 3P (Prepare, Prepare, Prepare)
(intellectual, physical and mental preparation
+ dedicate time for preparation)
Preparation = 80% of the success.
t 3R (Repeat, Repeat, Repeat)
t+ 3b (Breathe, Breathe, Breathe)
t3S (Simplify, Simplify, Simplify)
t3E (Energy, Desire and Enthusiasm)
t5C (Curt, Clear, Concrete, Comprehensive,
Short and not Corny)
One pinch of SGAL:
Smiling, Gesticulation, Anchorage, Look
these 4 things at the same time.
Stir energically and serve!

3. This training material is part of the FogGuru project that has received funding from the
European Union’s Horizon 2020 research and innovation programme under the Marie
Skłodowska-Curie grant agreement No 765452. The information and views set out in this
material are those of the author(s) and do not necessarily reflect the official opinion of the
European Union. Neither the European Union institutions and bodies nor any person
acting on their behalf may be held responsible for the use which may be made of the
information contained therein.