2. Timeline
2010 2011 2012 201520142013
WESTERN MICHIGAN UNIVERSITY
Major: Electronic Business Marketing Minor: Economics, General Business
KELLOGG
COMPANY
Western Michigan
University
Mayflower
Moving
Jewel-
Osco
Cafeteria Supervisor
Customer Marketing,
Morning Foods
Mover,
Crew MemberGrocery Clerk
6. Customer Business Plan Deck
Creation & Design
Develop CBP selling presentations to
provide information to the sales field and
drive sales nationwide
7. Program Start Ship Stop Ship Mod/Straight CS Planned GSV Shipped GSV Remaining GSV % Remaining
See You at Breakfast 12/8/2014 3/20/2015 Display $11,XXX,XXX $10,XXX,XXX $2,XXX,XXX XX%
Easter 3/16/2015 5/1/2015 Display $1,XXX,XXX $2,XXX,XXX $-3XX,XXX XX%
Give a Child Breakfast 2/2/2015 4/3/2015 Display $8,XXX,XXX $5,XXX,XXX $2,5XX,XXX XX%
Avengers Inserts "Mods Only" 3/23/2015 6/30/2015 Display $11,XXX,XXX $8,XXX,XXX $3,XXX,XXX XX%
Grand Total $31,XXX,XXX $25,XXX,XXX $6,XXX,XXX XX%
Values
Region Summary
Program Sales Mgmt B Planned GSV Shipped GSV Remaining GSV % Remaining
See You at Breakfast WESTERN REGION $2,XXX,XXX $3,XXX,XXX $-8XX,XXX XX%
EASTERN REGION $8,XXX,XXX $5,XXX,XXX $3,XXX,XXX XX%
CENTRAL REGION $3,XXX,XXX $3,XXX,XXX $-3XX,XXX XX%
REMARKETING & RETURNS $1XX,XXX $-1XX,XXX XX%
Easter WESTERN REGION $4,XXX $2XX,XXX $-2XX,XXX XX%
EASTERN REGION $7XX,XXX $8XX,XXX $-1XX,XXX XX%
CENTRAL REGION $3XX,XXX $3XX,XXX $-4X,XXX XX%
Give a Child Breakfast WESTERN REGION $7X,XXX $-8X,XXX XX%
EASTERN REGION $6XX,XXX $5XX,XXX $2XX,XXX XX%
CENTRAL REGION $3XX,XXX $-2XX,XXX XX%
WALMART INC $6,XXX,XXX $4,XXX,XXX $3,XXX,XXX XX%
Avengers Inserts "Mods Only" WESTERN REGION $2,XXX,XXX $2,XXX,XXX $-2XX,XXX XX%
EASTERN REGION $2,XXX,XXX $2,XXX,XXX $-2XX,XXX XX%
CENTRAL REGION $2,XXX,XXX $2,XXX,XXX $-5XX,XXX XX%
WALMART INC $6,XXX,XXX $2,XXX,XXX $4,XXX,XXX XX%
Grand Total $30,XXX,XXX $24,XXX,XXX $7,XXX,XXX XX%
Morning Foods
Promotional Tracker
Item life-to-date tracking to
assess Planned GSV vs. Actual
Shipped GSV and refine future
forecasts
8. Management of NIF Submissions
Completion of
NIF’s to create
display vehicles to
support innovation
launches and drive
trial in retail
channels
100+ NIF’s
Submitted!
9. Dear Dairy Approver,
Please find below the details of a consumer milk offer that Kellogg’s would like to conduct in
your state. We are writing to receive prior approval to execute this initiative.
The consumer offer is:
• Buy any 4 participating Kellogg’s items, receive $4.00 off Milk.
• The offer will be valid from X/X/2015 – X/XX/2015
• This offer will be executed via Scan Apps.
• Redemption will be automatic when qualifying Kellogg’s items are purchased in the
same transaction.
Please not the following:
• Kellogg’s, a non-dairy entity, will be paying the cost of the dairy product.
• Support of this offer is up to the decision of the retailer
• The milk offer is non-brand and non-flavor specific
Thanks!
Management of Diary Promotion Approvals
Completion of Dairy Approvals to ensure the
correct promotional practices in many states
10. Creation of Weekly National Ad Reports
Completion of
Weekly Ad Reports
utilized by upper
management to
analyze weekly
pressure and post
promotion analysis
11.
12. Web Programming:
HTML, CSS, + JavaScript
Intermediate working knowledge of
how to code and how to structure
code in HTML, CSS, and JavaScript.
13. Social Marketing Campaign
Creation of a Plan Book with gathered
results and data with a focus on reducing
the high risk drinking behaviors among
WMU students
