This document discusses personal branding and the journey to developing an authentic personal brand. It emphasizes the importance of understanding one's core identity, which is seen as more fundamental than professional roles or achievements. To understand one's core identity, the document recommends reflecting on questions of origin, motivation, and life mission. It also stresses authenticity, having a unique point of view, and integrity between how one sees themselves and how they present publicly. The document uses the example of Atta Halilintar to illustrate these aspects of personal branding.

1. the journey to an
Authentic Personal Branding
SMART
SCHOLARSHIP
@Iivanahda

2. WHAT DO YOU REMEMBER ABOUT THEM?
2
Just do it! Connecting
People
I’m lovin’
it!

3. 3
WHAT DO YOU KNOW ABOUT HIM?

4. https://www.garyvaynerchuk.com/
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5. WHAT DO YOU KNOW ABOUT YOU?
5

6. EDUCATION COMMUNITY SERVICE
▸ Master in Leadership Studies in National
Resilience Program (M.Si), University of
Indonesia (2010 - 2012)
▸ Sustainable Business Development & Value
Chain Analysis Short Course - Maastricht
School of Management - StuNed (2019)
▸ Certified Coach by Vanaya Institute (2019)
▸ National Coordinator Jaringan Semua Murid
Semua Guru
▸ President Alumni Association Faculty Of
Psychology, UI
▸ Board Trustee Kitabisa Foundation
▸ Vice Chairman Gerakan Ayo Membaca Indonesia
▸ Former Head of Communication Center, ILUNI UI
Hi, call me Ivan !

7. Why personal branding
is important?

8. It is what people
know about us based
on
who are we and
what matter for us
Unique combination
of skills and
experiences that
make you who you
are. It is how you
present yourself to
Personal branding is..
8

9. “
Jeff Bezos, CEO
Amazon
9
Your (personal) brand is what people say
about you when you are NOT in the
room

10. Aspects of Personal
Branding

11. Point
of view
Authen
tic
Unique
ness
Aspects of Personal Branding
11

12. Personal branding is
our promise and
reputation. It has to be
based on our true self.
But before that, do you know
your true self?
Authen
tic
Aspects of Personal Branding
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13. BE YOU! NOT AN IMPOSTOR
Your true personal
branding versus
the fake personal
branding, a.k.a the
impostor
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14. Point
of
view
Aspects of Personal Branding
14
After knowing yourself, find
your standing points and
have your own point of
view for your values.
How to develop this?
Broaden your horizon by

15. Uniquene
ss
Aspects of Personal Branding
15
Now that you know
yourself and find
your point of view,
then think about
what makes you
different from
others?
What approach you

16. Let’s use
Atta Halilintar
for example
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17. ATTA HALILINTAR Personal Branding
Authenticity
Well known for his humbleness, generous,
family man
Point of View
Everything he owns in this world is for
akhirat. He loves to share with the needy
Uniqueness
Creativepreneur, so everything he show
about himself strengthen the idea about that17
ashiaaaap….

18. Personal branding is a
story telling about our
identity
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It is a journey to know yourself, your point of view,
and your uniqueness, then wrap it into a story

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A journey to our core identity
Build personal branding is

20. “
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Core Identity is the true self,
more than our position at work,
our office, our almamater, and
our degree

21. WHO ARE YOU?
21

22. 22
HOW TO FIND THE CORE IDENTITY?
ORIGIN
Why am I
doing
What I am
doing?
MOTIVATE
What energize me
when I open my
eyes in the
morning?
MISSION
What is my
life mission?

23. AM I ON THE RIGHT TRACK?
Google your name
What did you find?
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Check your social media.
Compare what you post with
your core identity

24. INTEGRITY GAPS
THE GAP BETWEEN WHAT YOU BELIEVE ABOUT
YOURSELF AND WHAT YOU DO SAY ABOUT YOU.
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25. WHAT IF THERE IS A GAP BETWEEN THEM?
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What is
already
good?
What is
need to be
improved?
What need
to begin?
What need
to stop?

26. Menjalani hidup di dunia dengan;
fondasi iman yang kokoh,
keluasan dan kebijaksanaan ilmu,
tabungan amal yang melimpah,
demi kehidupan akhirat yang paripurna
VISI HIDUP

27. Troubleshooter,
Changemaker, Multiplier
Trustworthy, courage, learner, hard
work, sincere
Proactive, independent, coherent, charismatic,
reliable, generalist
Leading, facilitating, writing, coaching, strategic
thinking
Certified coach (ICF & Vanaya)
NPO/NGO executives (ILUNI UI, SMSG, PSPK)
Business owner (Maxima)
Book writers (soon to be)
Leadership & civic engagement activist (FIM,
Pemimpin.id, ‘new movement’)
(to be discussed)
Purpose
Core Values
Strength
Skills
Tangible Brand Elements
Credibility
PERSONAL BRANDING
FRAMEWORK

28. Have a great journey
inside yourself!

29. Thanks!
Any questions?
You can find me at:
me@ivanahda.id
IG/FB/Linkedin: @ivanahda
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