Benji Lovitt Aliyah Survival Guide: What My Shaliach Didn’t Tell MeEsther Kustanowitz
This article discusses the challenges of making aliyah (immigrating to Israel) that are often not mentioned by the shaliach (emissary) promoting aliyah. While making aliyah is a meaningful experience, the transition can be difficult as there are cultural adjustments and practical challenges that newcomers may face and not be fully prepared for.
Leichtag Foundation Social Media Boot Camp - Media Strategy 09-15-2014Esther Kustanowitz
This document outlines Esther Kustanowitz's presentation on developing an effective media strategy. It discusses how the media landscape has changed and become more decentralized and participatory. The presentation recommends a three-part media plan: research potential publications and contacts, craft targeted pitches, and follow up respectfully. It provides tips for finding story ideas, pitching content, writing for outside audiences, and establishing relationships with journalists. The goal is to thoughtfully reach relevant audiences and constituencies through modern media channels.
This document provides an agenda and materials for a workshop on social media literacy and best practices. The agenda includes introductions, overcoming fears of social media, examining examples, discussing tools and takeaways, and an open Q&A session. The materials discuss the importance of listening to social media, resistance to social media, models for engagement, storytelling on social media, content creation tips, ideal post lengths, platforms like Facebook and Twitter, and tools and resources. The goal is to help participants better understand and utilize social media to manage information, relationships, and outreach.
This document provides tips and strategies for developing an effective media strategy to amplify messages and better reach constituents. It discusses moving from hierarchical to more democratic and peer-based models of media, and positioning stories and content to come from anywhere. The document offers pointers on assessing capacity, choosing appropriate tools, developing relationships with marketing teams, researching publications to pitch, crafting effective pitches, and generating newsworthy content on current topics. The overall goal is to thoughtfully engage media to deepen relationships and provide unique value to readers.
Jewish Geography Goes Digital (Moving the Needle - RAVSAK/PARDES #mtn2014)Esther Kustanowitz
While connecting is easier today than it ever has been before, there’s more to connection than mastering tools. Effective connectors have networks that are both wide and deep; not only connected to a goal or purpose but interconnected among their members who are not just program participants, but active gears in the machinery of your school, program, organization or initiative. Each person represents access to an expanded network, and an expanded future audience to receive, absorb and redistribute your messages. In a future where reach seems infinite, how does your use of social media tools and communication strategies amplify your ability to share things that are important with the eagerly listening members of your current and future network? Learn how to engage people from a point of meaning and value, deepen relationships and effectively mobilize your networks to share information as well as invite feedback.
Rabbinic Management Institute - October 2013 (American Jewish University)Esther Kustanowitz
A presentation about social media's virtual rabbinic pulpit, delivered to the Rabbinic Management Institute opening seminar at American Jewish University. (October 22, 2013)
This document summarizes a bootcamp on Jewish communal leadership hosted by Esther Kustanowitz of American Jewish University. It discusses concepts like crowdsourcing visions for the future, leadership styles, and challenges in contemporary Jewish leadership. Participants shared thoughts on these topics and engaged in exercises on crafting a personal leadership narrative and analyzing principles of effective leadership. The bootcamp aimed to help participants better understand and navigate the current Jewish communal landscape.
Benji Lovitt Aliyah Survival Guide: What My Shaliach Didn’t Tell MeEsther Kustanowitz
This article discusses the challenges of making aliyah (immigrating to Israel) that are often not mentioned by the shaliach (emissary) promoting aliyah. While making aliyah is a meaningful experience, the transition can be difficult as there are cultural adjustments and practical challenges that newcomers may face and not be fully prepared for.
Leichtag Foundation Social Media Boot Camp - Media Strategy 09-15-2014Esther Kustanowitz
This document outlines Esther Kustanowitz's presentation on developing an effective media strategy. It discusses how the media landscape has changed and become more decentralized and participatory. The presentation recommends a three-part media plan: research potential publications and contacts, craft targeted pitches, and follow up respectfully. It provides tips for finding story ideas, pitching content, writing for outside audiences, and establishing relationships with journalists. The goal is to thoughtfully reach relevant audiences and constituencies through modern media channels.
This document provides an agenda and materials for a workshop on social media literacy and best practices. The agenda includes introductions, overcoming fears of social media, examining examples, discussing tools and takeaways, and an open Q&A session. The materials discuss the importance of listening to social media, resistance to social media, models for engagement, storytelling on social media, content creation tips, ideal post lengths, platforms like Facebook and Twitter, and tools and resources. The goal is to help participants better understand and utilize social media to manage information, relationships, and outreach.
This document provides tips and strategies for developing an effective media strategy to amplify messages and better reach constituents. It discusses moving from hierarchical to more democratic and peer-based models of media, and positioning stories and content to come from anywhere. The document offers pointers on assessing capacity, choosing appropriate tools, developing relationships with marketing teams, researching publications to pitch, crafting effective pitches, and generating newsworthy content on current topics. The overall goal is to thoughtfully engage media to deepen relationships and provide unique value to readers.
Jewish Geography Goes Digital (Moving the Needle - RAVSAK/PARDES #mtn2014)Esther Kustanowitz
While connecting is easier today than it ever has been before, there’s more to connection than mastering tools. Effective connectors have networks that are both wide and deep; not only connected to a goal or purpose but interconnected among their members who are not just program participants, but active gears in the machinery of your school, program, organization or initiative. Each person represents access to an expanded network, and an expanded future audience to receive, absorb and redistribute your messages. In a future where reach seems infinite, how does your use of social media tools and communication strategies amplify your ability to share things that are important with the eagerly listening members of your current and future network? Learn how to engage people from a point of meaning and value, deepen relationships and effectively mobilize your networks to share information as well as invite feedback.
Rabbinic Management Institute - October 2013 (American Jewish University)Esther Kustanowitz
A presentation about social media's virtual rabbinic pulpit, delivered to the Rabbinic Management Institute opening seminar at American Jewish University. (October 22, 2013)
This document summarizes a bootcamp on Jewish communal leadership hosted by Esther Kustanowitz of American Jewish University. It discusses concepts like crowdsourcing visions for the future, leadership styles, and challenges in contemporary Jewish leadership. Participants shared thoughts on these topics and engaged in exercises on crafting a personal leadership narrative and analyzing principles of effective leadership. The bootcamp aimed to help participants better understand and navigate the current Jewish communal landscape.
The Jewish Leadership Council - Leading In 30 May 2013Esther Kustanowitz
The document discusses leadership in the digital age and the use of social media tools to promote initiatives and develop relationships. It provides an agenda for a talk on leadership concepts, how social media can help amplify messages and empower teams. Examples of effective social media interactions are given, as well as tips for organizations on determining voice and compelling content. Tools like Twitter, Facebook, Google+, Pinterest and blogs are explored.
JCSA hosted a webinar about using Twitter, featuring me (@estherk), Andy Neusner (@jfederations, @jewishevents) and moderated by William Daroff (@daroff). This is my component of the presentation, which focuses on creating content that builds relationship and adds value, and also some tips for Tweeting for small organizations or programs.
WCJCS 2012 - Jews and Social Media: How Sharing, Liking and Tweeting Build St...Esther Kustanowitz
This document discusses how social media is being used to build stronger Jewish communities. It provides examples of virtual conferences held online that bring Jewish organizations and communities together. The document outlines some of the benefits of social media for Jewish connections, including maintaining ties to family and allowing more people to participate in Jewish discussions and leadership. It also gives some tips for organizations to develop an effective social media strategy and engagement.
The document discusses strategies for using blogging to promote organizations and share ideas. It notes that early Jewish blogs were revolutionary by giving underrepresented voices exposure, and that blogs now require strategy and regular content. It also addresses objections to blogging and provides tips, such as finding topics by following current events and conversations online and on social media.
This document provides guidance on using social media for Jewish professionals and organizations. It discusses how social media can help connect people, support outreach and fundraising, and engage younger audiences. It provides examples of effective social media strategies and interactions from Facebook, Twitter, and other platforms. The document emphasizes building relationships, adding value to conversations, and promoting an authentic voice online.
Chaviva Galatz - Conversion: It's Not Just for Marriage AnymoreEsther Kustanowitz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Jewish Innovation, Online and Off: Presentation to Sixth & I Historic SynagogueEsther Kustanowitz
A survey of what Jewish innovation is, what it represents to traditional Jewish institutional life, and how we can apply lessons from improv and social media to strengthen engagement.
The document summarizes a webinar on using social media to support Jewish organizations. It introduces common social media tools like Facebook, Twitter, and blogging. It provides examples of organizations successfully using these tools and offers best practices for strategy, content, and community engagement across various social media platforms. The goal is to help organizations learn how to strengthen their presence, messages, and relationships through social media.
The document provides guidance on creating an effective social media presence for an organization. It discusses choosing the right social media tools like Twitter, Facebook, and blogs and using them to build relationships, add value to conversations, and promote the organization. It emphasizes regularly contributing engaging content and participating in discussions to build trust and gain referrals while avoiding overt self-promotion. Specific tips covered include choosing appropriate hashtags, links, and a consistent voice for different platforms.
The Jewish Leadership Council - Leading In 30 May 2013Esther Kustanowitz
The document discusses leadership in the digital age and the use of social media tools to promote initiatives and develop relationships. It provides an agenda for a talk on leadership concepts, how social media can help amplify messages and empower teams. Examples of effective social media interactions are given, as well as tips for organizations on determining voice and compelling content. Tools like Twitter, Facebook, Google+, Pinterest and blogs are explored.
JCSA hosted a webinar about using Twitter, featuring me (@estherk), Andy Neusner (@jfederations, @jewishevents) and moderated by William Daroff (@daroff). This is my component of the presentation, which focuses on creating content that builds relationship and adds value, and also some tips for Tweeting for small organizations or programs.
WCJCS 2012 - Jews and Social Media: How Sharing, Liking and Tweeting Build St...Esther Kustanowitz
This document discusses how social media is being used to build stronger Jewish communities. It provides examples of virtual conferences held online that bring Jewish organizations and communities together. The document outlines some of the benefits of social media for Jewish connections, including maintaining ties to family and allowing more people to participate in Jewish discussions and leadership. It also gives some tips for organizations to develop an effective social media strategy and engagement.
The document discusses strategies for using blogging to promote organizations and share ideas. It notes that early Jewish blogs were revolutionary by giving underrepresented voices exposure, and that blogs now require strategy and regular content. It also addresses objections to blogging and provides tips, such as finding topics by following current events and conversations online and on social media.
This document provides guidance on using social media for Jewish professionals and organizations. It discusses how social media can help connect people, support outreach and fundraising, and engage younger audiences. It provides examples of effective social media strategies and interactions from Facebook, Twitter, and other platforms. The document emphasizes building relationships, adding value to conversations, and promoting an authentic voice online.
Chaviva Galatz - Conversion: It's Not Just for Marriage AnymoreEsther Kustanowitz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Jewish Innovation, Online and Off: Presentation to Sixth & I Historic SynagogueEsther Kustanowitz
A survey of what Jewish innovation is, what it represents to traditional Jewish institutional life, and how we can apply lessons from improv and social media to strengthen engagement.
The document summarizes a webinar on using social media to support Jewish organizations. It introduces common social media tools like Facebook, Twitter, and blogging. It provides examples of organizations successfully using these tools and offers best practices for strategy, content, and community engagement across various social media platforms. The goal is to help organizations learn how to strengthen their presence, messages, and relationships through social media.
The document provides guidance on creating an effective social media presence for an organization. It discusses choosing the right social media tools like Twitter, Facebook, and blogs and using them to build relationships, add value to conversations, and promote the organization. It emphasizes regularly contributing engaging content and participating in discussions to build trust and gain referrals while avoiding overt self-promotion. Specific tips covered include choosing appropriate hashtags, links, and a consistent voice for different platforms.