Jewish Blogging 101 - JCPSC Webinar - 05/13/2010

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Presentation delivered to Jewish Communal Professionals of Southern California via webinar, May 13, 2010.

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Jewish Blogging 101 - JCPSC Webinar - 05/13/2010

  1. 1. Jewish Blogging 101 Esther D. Kustanowitz May 13, 2010
  2. 2. Today’s Goal <ul><li>How participation in blog culture can: </li></ul><ul><li>help support/promote Jewish projects, programs & organizations </li></ul><ul><li>add value to larger conversations </li></ul><ul><li>create stronger relationships </li></ul><ul><li>create trust </li></ul><ul><li>create community </li></ul>
  3. 3. Today’s Questions <ul><li>What is blogging? </li></ul><ul><li>What is Jewish about blogging? </li></ul><ul><li>Find out which blogs we read, why, and HOW </li></ul><ul><li>Learn about Jewish blogs </li></ul><ul><li>Learn about Jewish bloggers and how to pitch them </li></ul><ul><li>Consider: should you/your org start a blog? </li></ul>
  4. 4. @EstherK, Why Are You Here? <ul><li>“ A blog? You mean, where I put content online but don’t get paid for it?” </li></ul><ul><li>Self-taught blogging, Facebook & Twitter </li></ul><ul><li>Found online community that translated offline </li></ul><ul><li>Writing lives online 24/7 </li></ul><ul><li>Blogs transformed my career, work, life  NY, Israel, LA </li></ul>
  5. 5. Blog Basics <ul><li>Short for “weblog” </li></ul><ul><li>Central text by author/s, some editorial process </li></ul><ul><li>Reader commentary next to original text </li></ul><ul><li>Memorable name promotes organizational brand </li></ul><ul><li>Blog platforms include: Blogger (Blogspot), Typepad, WordPress & others </li></ul><ul><li>Blog/blog-like functions at LiveJournal, MySpace, Posterous, Tumblr & others </li></ul>
  6. 6. What’s Jewish About Blogs? Um…
  7. 7. Visualizing Blogs <ul><li>Everyone’s Arianna Huffington – blog is a magazine on a subject(s) that’s “important” </li></ul><ul><li>Everyone’s a congregant - a community built around a central belief, discussion or attitude, even w/different opinions </li></ul><ul><li>Everyone’s a rabbi – blog is a pulpit/sermon, w/ opportunity for talkback </li></ul><ul><li>Everyone is God - content subject to creation and deletion at whim of blog creator </li></ul>
  8. 8. Blogs are… <ul><li>Sometimes, but not really, about: </li></ul><ul><ul><li>Putting your diary online </li></ul></ul><ul><ul><li>Thinking you’re Tina Brown / a rabbi / other authority </li></ul></ul><ul><ul><li>Ego (for personal gain /ambition) </li></ul></ul><ul><li>Should be about: </li></ul><ul><ul><li>Community cultivation </li></ul></ul><ul><ul><li>Relationship management </li></ul></ul><ul><ul><li>Involvement in conversations </li></ul></ul><ul><ul><li>Ego (for community-building, good-doing ) </li></ul></ul>
  9. 9. Which Blogs Do You Read and Why? <ul><li>The Wire, Jewlicious, FrumeSarah, Kvetching Editor, eJewishPhilanthropy, JTA blogs (Fundermentalist), Jew & the Carrot, Accidentally Jewish, Jewschool, other posts shared through Facebook/Twitter, other non-Jewish blogs </li></ul>
  10. 10. Why People Read Blogs, and How <ul><li>WHY </li></ul><ul><li>Interested in a subject </li></ul><ul><li>Interested in the writer/organization/publisher </li></ul><ul><li>Early adopters like to know first </li></ul><ul><li>HOW </li></ul><ul><li>Differently than they used to </li></ul><ul><li>Less “destination-browsing,” more Google results </li></ul><ul><li>Content comes via FB, Twitter, sometimes readers </li></ul>
  11. 11. Effective Blogs Contain… <ul><li>Commitment to conversation </li></ul><ul><li>Community-building </li></ul><ul><li>Collaborative spirit </li></ul><ul><li>Involvement in public infostream </li></ul><ul><li>Initiating & participating in conversations </li></ul><ul><li>Authentic voice </li></ul><ul><li>Adding value to public discourse, online & off (self-promotion is secondary) </li></ul>
  12. 12. Jewish Blogs, Jewish Bloggers <ul><li>Two Jews, Three Blogs / People of the Blog / People of the Link </li></ul><ul><li>“ That’s my blog, and that’s the blog I wouldn’t be caught dead reading” </li></ul><ul><li>Nation of priests/writers/academics/rabbis/ pontificators/purveyors of content </li></ul><ul><li>Mobile journalism? Jewish social media lets us be there when we can’t be there </li></ul>
  13. 13. Jewish Blogs 101 <ul><li>Protocols – 2 years http:// protocols.blogspot.com / </li></ul><ul><ul><li>Steven I. Weiss (Canonist, JTV) </li></ul></ul><ul><ul><li>Andrew Silow-Caroll (NNJ Jewish News) </li></ul></ul><ul><ul><li>Luke Ford </li></ul></ul><ul><ul><li>Miriam Shaviv (Bloghead, London Jewish Chronicle) </li></ul></ul><ul><li>Jewschool – Dan Sieradski and a team of 30+ </li></ul><ul><li>Jewlicious – Dave Abitbol and a team of 10+ </li></ul>
  14. 14. Jewish Blogs 101: חלק ב ' <ul><li>Proliferation of diverse voices </li></ul><ul><li>Institutional blogs – JOI, ROI Community, JTA blogs, Lilith, Forward </li></ul><ul><li>Orthoblogs – more conservative voices (Hirhurim) </li></ul><ul><li>Israel – On the Face, WhatWarZone, Israel Matzav, Muqata, Treppenwitz, </li></ul><ul><li>Unusual perspectives or niches – RenReb, shomernegiah </li></ul><ul><li>Carnivals – Haveil Havalim –rotating hosts (sukkah hop, progressive dinner) </li></ul>
  15. 15. Is Your Organization Ready? Intake Appointment <ul><li>Psychologists use intake appointments to: </li></ul><ul><ul><li>Learn about who you are, how you think </li></ul></ul><ul><ul><li>Determine goals for your program </li></ul></ul><ul><ul><li>Identify concerns or challenges </li></ul></ul><ul><ul><li>Establish open channel of communication </li></ul></ul><ul><li>Intake appointment for your organization: “Social Media Planning” worksheet </li></ul>
  16. 16. Are You Ready to Blog? <ul><li>Learn the tool – easy, but will take some time </li></ul><ul><li>Commit to “regular” posting – demands planning, flexibility/spontaneity, time </li></ul><ul><li>Determine organizational voice </li></ul><ul><li>Create posting schedule/content plan </li></ul><ul><li>Calculated risks  big returns </li></ul>
  17. 17. Basics of Blogging: Posting <ul><li>Technical </li></ul><ul><ul><li>Check with web team: is blog possible within site? </li></ul></ul><ul><ul><li>If not, use Blogger.com, Typepad.com or Wordpress.com </li></ul></ul><ul><ul><li>Name the blog - create a relevant, brand-consistent URL </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Posts about 400 words (one screen length) </li></ul></ul><ul><ul><li>Grammar, punctuation, style </li></ul></ul><ul><ul><li>Hyperlink to other sites </li></ul></ul><ul><ul><li>Reflect the values of your org </li></ul></ul><ul><ul><li>Post regularly </li></ul></ul><ul><ul><li>Use photos, videos, images </li></ul></ul>
  18. 18. Brit Hablogger <ul><li>You have a brit hamiktzoa, so why not? </li></ul><ul><li>With every post, commit to: </li></ul><ul><li>Supporting the values of your organization </li></ul><ul><li>Posting regularly and consistently </li></ul><ul><li>Use your authentic voice </li></ul><ul><li>Be transparent / share with readers </li></ul><ul><li>Other things you find valuable </li></ul><ul><li>Respond rationally to fans and critics </li></ul>
  19. 19. Basics of Blogging: Strategy <ul><li>Does your org need/could it benefit from/is it ready for a blog: </li></ul><ul><li>Reading blogs, seeing what’s out there </li></ul><ul><li>Blog will need regular content (staff time) </li></ul><ul><li>Comments should be open, but can be moderated (staff time) </li></ul><ul><li>Blog should reflect org’s goals, but also add value to larger conversations </li></ul><ul><li>What are competing blogs/orgs blogging about? What can you add to the conversation? </li></ul>
  20. 20. Not Ready to Blog? Comment and Pitch, Instead <ul><li>Participate in the conversation on other people’s blogs </li></ul><ul><li>Leave links to your online stuff </li></ul><ul><li>Make meaningful contributions to discussions </li></ul><ul><li>Offline, pitch the bloggers on your awesome stuff (after reading their blogs)… </li></ul>
  21. 21. Pitching Jewish Bloggers <ul><li>Don’t be evil / Don’t be insincere </li></ul><ul><li>Be respectful, sincere, and personal </li></ul><ul><li>Pitch appropriately </li></ul><ul><li>Make your case </li></ul><ul><li>Provide enough info (not too much) </li></ul><ul><li>How does your project add value? </li></ul><ul><ul><li>information, education, opinions, humor, commentary </li></ul></ul><ul><ul><li>“ Please give”  “Please receive” </li></ul></ul>
  22. 22. Next Steps <ul><li>עשה לך רב , קנה לך חבר </li></ul><ul><li>Visit JRants.com, Jewishblogging.com, blogrolls </li></ul><ul><li>Think about your potential blog: </li></ul><ul><ul><li>What will you call it? </li></ul></ul><ul><ul><li>Who will write it? </li></ul></ul><ul><ul><li>Who’s your ideal audience? </li></ul></ul><ul><ul><li>What’s your ideal outcome? </li></ul></ul>
  23. 23. Resources Available <ul><li>Feeding your blog to: Facebook, Twitter </li></ul><ul><li>“In Plain English” series </li></ul><ul><li>Bloglines.com / Google Reader </li></ul><ul><li>Google Alerts - keyword-based blog prompts </li></ul><ul><li>Blogging Basics resource sheet </li></ul>
  24. 24. How to Find Me <ul><li>[email_address] </li></ul><ul><li>http://twitter.com/estherk </li></ul><ul><li>http://facebook.com/estherkustanowitz </li></ul><ul><li>http://myurbankvetch.com </li></ul><ul><li>http://jdatersanonymous.com </li></ul><ul><li>http://beliefnet.com/blog/idolchatter </li></ul><ul><li>http://roicommunity.org </li></ul>

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