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Wearable technology
Technology moves at a rapid pace and in the year ahead we will see wearable
devices become a key part of our daily lives – but at what cost?
by Megan Dunsby

Updated: Jan 8, 2014 Published: Dec 11, 2013

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“From smart wigs measuring blood pressure to
smart jeans measuring mood swings, the world
around us is about to get an awful lot smarter.”
If you hadn’t guessed it already ‘smart’ is the optimum word
for the trends that will shape 2014 and wearable technology
is no exception. Just as smart systems have developed, so
have the possibilities to transfer this intelligence from
objects to people; in the things that we wear on a daily basis.

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We’ve already seen the beginnings of wearable tech with Google’s smart glasses and Samsung’s
smart watch but in 2014 it is predicted this will accelerate as we see these technologies installed
into both our clothes and accessories. These advanced electronic devices can then be monitored
remotely via the internet or the cloud allowing us to find out new information and data about
ourselves, in particular our well-being and health.
A controversial trend as some see this advancement as crossing privacy boundaries; whether it’s
over-stepping the mark or an innovative way to explore our lifestyle choices will no doubt form
part of a larger debate in the year ahead.
Sarah Wood, co-founder & COO of UNRULY & ambassador for the International
Festival for Business:
“In 2014 we will see the rise of wearable technology and the Internet of Things. From smart
wigs measuring blood pressure to smart jeans measuring mood swings, the world around us is
about to get an awful lot smarter. Brands will be swift to take advantage of these new channels
but they’ll need to tread carefully as they navigate our personal space.”

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Industry

Global service design consultancy Fjord:
“Wearable tech that helps monitor health and wellness will become fashionable. Google’s Glass
goggles may look naff but it won’t be long before its pioneering technology makes its way into
our clothes and fashion accessories.
“2014 will see wearable tech and fashion advance into the health and wellness sector, spawning
a growing demand for fashionable wearables that provide a stylish means of monitoring our
health, enhancing our fitness and advising on our lifestyle choices.”
John Elkaim, vice president of marketing at social media specialist Gigya:

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“In 2014, we’ll start to see these devices really communicate and interact, creating an
unprecedented level of personalisation for consumers. This will be enabled by one key
concept; identity.
“For example, imagine the following: Y ou log into your Nike Fuelband via your Facebook ID
and tell the device that you’re going for a 5km run. At the 4km mark, your Fuelband
automatically tells your Nest thermostat (which you are also logged into via Facebook) that you
are nearly home, and the thermostat begins cooling your home so that when you come back
from your run, your apartment is the perfect temperature to help you cool down.
“It may sound like a distant futuristic concept, but by making identity the connective tissue
between devices, it’s actually very possible that this could happen much sooner than we think.”
Mark Morley, industry marketing director at GXS:
“Google Glass has been one of the most frequently discussed ‘wearable devices’ to hit the market
in 2013. But how could businesses adopt this technology in 2014? From a supply chain
perspective, warehouse management and logistics could become early adopters of this
technology. [Smart glasses] could be worn by pickers, guiding them to storage locations in a
warehouse or to retrieve additional information about a product.”
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Startups Online - Wearable Devices

  • 1. SIGN UP (/SIGN-UP/) FORUM (/FORUM/) (/STARTUPS-AWARDS/) BLOG (HTTP://STARTUPS.CO.UK/BLOG/) (/STARTUPS-100/) VIDEO (HTTP://STARTUPS.CO.UK/VIDEO/) (/YOUNG-GUNS/) ABOUT US (/ABOUT-US/) The UK's No.1 service for starting a business Search join us SEARCH (http://www.linkedin.com/groups/Startupscommunity startupssmallf ind us google+ sign up business- f ollow us (/sign- (https://www.f acebook.com/startupstowers) (https://plus.google.com/111572797219407177142) (http://twitter.com/startupstowers) 3663105) up) WHAT TO START HOW TO START FRANCHISING TECH STARTUPS HOW THEY STARTED GROW YOUR BUSINESS Home (/) > Launching a tech start-up (http://startups.co.uk/launching-a-tech-start-up/) Wearable technology Technology moves at a rapid pace and in the year ahead we will see wearable devices become a key part of our daily lives – but at what cost? by Megan Dunsby Updated: Jan 8, 2014 Published: Dec 11, 2013 Like Tw eet Compare business insurance quotes (http://startups.co.uk/business-insurance/) Search for your company name (http://startups.co.uk/search-for-yourcompany-name/) BACK (HTTP://STARTUPS.CO.UK/REAL- Get a custom designed business logo (/business-logo-design/) TIMEMOBILETARGETING/) Real-time 4 mobile targeting (http://startups.co.uk/real-time-mobile-targeting/) Evolution of the Internet of Things (http://startups.co.uk/evolution-of-the-internet-of-things/) Claim a free accountancy consultation (/findaccountant/) Find office premises (/find-office-premises/) Raise finance from the crowd (http://startups.crowdcube.com/) NEXT (HTTP://STARTUPS.CO.UK/EVOLUTION- Create and launch your business website (/business-website-design) OF-THE- WIN an iPad mini bundled with a payleven Chip and PIN card reader (/win-an-ipad-minibundled-with-the-revolutionary-payleven-chippin-card-reader/) INTERNETOFTHINGS/) Tweets Startups.co.uk @startupstowers Follow 5h Does a prize worth £45,000 sound good to you? Tell us why your business should win here: bit.ly/1cP8Wvf Expand Startups.co.uk @startupstowers 11h Want to become a property developer? Here's 8 simple steps to get on the path to success.. bit.ly/1i5IyoC #propertydeveloper Expand Tweet to @startupstowers “From smart wigs measuring blood pressure to smart jeans measuring mood swings, the world around us is about to get an awful lot smarter.” If you hadn’t guessed it already ‘smart’ is the optimum word for the trends that will shape 2014 and wearable technology is no exception. Just as smart systems have developed, so have the possibilities to transfer this intelligence from objects to people; in the things that we wear on a daily basis. How it works FREE GUIDES Britain could be about to be flatte ne d by a tidal wave of de bt. Click here to watch FIND A SUPPLIER Learn how to start a letting agency business
  • 2. We’ve already seen the beginnings of wearable tech with Google’s smart glasses and Samsung’s smart watch but in 2014 it is predicted this will accelerate as we see these technologies installed into both our clothes and accessories. These advanced electronic devices can then be monitored remotely via the internet or the cloud allowing us to find out new information and data about ourselves, in particular our well-being and health. A controversial trend as some see this advancement as crossing privacy boundaries; whether it’s over-stepping the mark or an innovative way to explore our lifestyle choices will no doubt form part of a larger debate in the year ahead. Sarah Wood, co-founder & COO of UNRULY & ambassador for the International Festival for Business: “In 2014 we will see the rise of wearable technology and the Internet of Things. From smart wigs measuring blood pressure to smart jeans measuring mood swings, the world around us is about to get an awful lot smarter. Brands will be swift to take advantage of these new channels but they’ll need to tread carefully as they navigate our personal space.” part or full time, no qualifications needed. OTE 100k+ (http://startups.co.uk/letting-visionstarting-a-letting-agency/) Connect with Startups! Get weekly advice, ideas, profiles and news to help you start the best business... ...PLUS a FREE ebook when you sign up! Name * Email * Industry Global service design consultancy Fjord: “Wearable tech that helps monitor health and wellness will become fashionable. Google’s Glass goggles may look naff but it won’t be long before its pioneering technology makes its way into our clothes and fashion accessories. “2014 will see wearable tech and fashion advance into the health and wellness sector, spawning a growing demand for fashionable wearables that provide a stylish means of monitoring our health, enhancing our fitness and advising on our lifestyle choices.” John Elkaim, vice president of marketing at social media specialist Gigya: We can also send you information about products and services from companies who might be able to help you start-up Yes, I could benefit from this Sign me up Why not sign up for commenting and forum access? “In 2014, we’ll start to see these devices really communicate and interact, creating an unprecedented level of personalisation for consumers. This will be enabled by one key concept; identity. “For example, imagine the following: Y ou log into your Nike Fuelband via your Facebook ID and tell the device that you’re going for a 5km run. At the 4km mark, your Fuelband automatically tells your Nest thermostat (which you are also logged into via Facebook) that you are nearly home, and the thermostat begins cooling your home so that when you come back from your run, your apartment is the perfect temperature to help you cool down. “It may sound like a distant futuristic concept, but by making identity the connective tissue between devices, it’s actually very possible that this could happen much sooner than we think.” Mark Morley, industry marketing director at GXS: “Google Glass has been one of the most frequently discussed ‘wearable devices’ to hit the market in 2013. But how could businesses adopt this technology in 2014? From a supply chain perspective, warehouse management and logistics could become early adopters of this technology. [Smart glasses] could be worn by pickers, guiding them to storage locations in a warehouse or to retrieve additional information about a product.” BACK (HTTP://STARTUPS.CO.UK/REALTIMEMOBILETARGETING/) Real-time mobile targeting (http://startups.co.uk/real-time-mobile-targeting/) Evolution of the Internet of Things (http://startups.co.uk/evolution-of-the-internet-of-things/) Spearhead Interactive wins UK Trade (http://startups.co.uk/startups100/news/spearhead-interactive-wins-uk& Industry ‘Exporting for Growth’ prize trade-industry-exporting-growth-prize/) (http://startups.co.uk/startups100/news/spearhead-interactivewins-uk-trade-industry-exportinggrowth-prize/) NEXT (HTTP://STARTUPS.CO.UK/EVOLUTIONOF-THEINTERNETOF- Startups 100-listed company receives £4,000 worth of support and membership of flagship government export programme… THINGS/) Like 0 Share Email this article Tw eet 12 Share 3 4 Share this article Print IF YOU LIKED THIS YOU MAY ALSO LIKE: LATEST ON STARTUPS: Virtual reality technology (http://startups.co.uk/virtual-realitytechnology/) Made.com: Julien Callede, Ning Li and Chloe Macintosh (http://startups.co.uk/made-comjulien-callede-ning-li-and-chloe-macintosh/) Evolution of the Internet of Things (http://startups.co.uk/evolution-of-the-internetof-things/) World’s first TV show dedicated to crowdfunding launches (http://startups.co.uk/worlds-first-tv-showdedicated-to-crowdfunding-launches/) Smart Cities (http://startups.co.uk/smartcities/) Lloyds Bank encourages entrepreneurs to start a social enterprise IN NEWS (HTTP://STARTUPS.CO.UK/STARTUPS-100/NEWS/)
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