3. The Story Based on the entrepreneurial journey of 3 Harvard Business School batch of 1998 from classroom to boardroom. Name : Marc Cendella Hails from : San Diego Worked in an export-import firm. Later launched his own export-import company Name : Marla Malcolm Hails from : Oakland Working with her entrepreneur dad since 7 Worked at McKinsey & Co. Name :Christopher Michel Hails from: Illinois Served as a Lieutenant in the US Navy
8. Make the Commitment The quality of a man's life is in direct proportion to his commitment to excellence, regardless of his chosen field of endeavour.Vince Lombardi
9. Find A Problem, Then Solve It I’ll bet the military.com guy was in the military ; I’ll bet the woman who started the make up company really likes lipstick.StigLeschly
10. Think big, think new …….. Think again Its not what you look at that matters , it’s what you see. Henry David Thoreau
11. You can’t do it alone One right and honest definition of business is mutual helpfulness. William Feather
12. You Must Do It Alone With great power comes great responsibility
13. Manage Risk One of the great myths of entrepreneurs is that they are risk seekers. All sane people want to avoid risk. Prof. William Sahlman
14. Learn To Lead Leadership is getting someone to do what they don’t want to do, to achieve what they want to achieve Coach Tom Landry
15. Learn to Sell Art is making something out of nothing and selling it. Frank Zappa
18. Set in the business scenario of late 1990s Real life situations and scenarios Odd –numbered chapters have stories Even – numbered chapters have key learning
