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A Contestant from one particular culture gets to stay with a family of a completely unknown , inexperienced and traditiona...
A fresh Star OneGained 87 GRPs in theopening to occupy sixth         spot Occupies 6.4 % of the    market share.Grow with ...
The Householdhost with success   of “Sach Ka     Samna”  Easy for targetaudience to relate   with the star. Awarded by Sta...
A well followed actor in household and youthsegment with success of   Jassi jaissi Koi Nahi
Audience which                      Targets entire  enjoys watching                      spectrum of                      ...
Teaser videos about amazing cultures of India                 • Starts 30 days before launchPrime Slots      • 5 timesSub ...
Videos about the challenges faced by contestants, theirperformance , feedback etc.                  • 3 times a day .Prime...
Content• Audio Teaser about an amazing culture in the voice of the  hostsAudience• Office Goers, StudentsInteraction• Cont...
Social Media Marketing Pay Per Click AdsContent Marketing
The Times of IndiaQuarter page ad in the front to be released on the date of launch.
Target Audience•Families shopping at various malls.Content•Dance performance about various culture
A Restaurant Chain Serving Bengali Traditional Food All over IndiaObjective• Use the chain of restaurants to increase pres...
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
Concept for a New Reality TV Show
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Concept for a New Reality TV Show

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This presentation was presented at SDIMD , Mysore for the Marketing Event in the B School Fest. The challenge given was to conceptualize a TV Reality Show based on list of limited TV Channels to broadcast, limited TV Channels to promote and limited number of available celebrity as hosts. There was complete independence given for designing the marketing strategies . At the end of the event this presentation received the first prize in Marketing Event after defeating 33 B Schools from all over India. Feel free to add your ideas, concepts and opinions.

Concept for a New Reality TV Show

  1. 1. A Contestant from one particular culture gets to stay with a family of a completely unknown , inexperienced and traditional culture . The challenges would be to stay with thefamily and perform various traditional tasks , take part in family rituals and prayers.
  2. 2. A fresh Star OneGained 87 GRPs in theopening to occupy sixth spot Occupies 6.4 % of the market share.Grow with the aggressive strategy of the channelfor maximum viewership. An innovative way to know about India
  3. 3. The Householdhost with success of “Sach Ka Samna” Easy for targetaudience to relate with the star. Awarded by StarParivaar Awards as Best Host of TV Show
  4. 4. A well followed actor in household and youthsegment with success of Jassi jaissi Koi Nahi
  5. 5. Audience which Targets entire enjoys watching spectrum of Audience forvideo songs, related regional reality shows and news. gossips language (Hindi) viewers
  6. 6. Teaser videos about amazing cultures of India • Starts 30 days before launchPrime Slots • 5 timesSub Prime • Starts 15 days before launch • Increases brand visibility Slot • 3 times Normal • Starts 15 days before launch • Captures un captured viewers. Slot • 2 Times
  7. 7. Videos about the challenges faced by contestants, theirperformance , feedback etc. • 3 times a day .Prime • Create buzz and interest among regular viewers.Slots • Capture new viewers
  8. 8. Content• Audio Teaser about an amazing culture in the voice of the hostsAudience• Office Goers, StudentsInteraction• Contests and prizes
  9. 9. Social Media Marketing Pay Per Click AdsContent Marketing
  10. 10. The Times of IndiaQuarter page ad in the front to be released on the date of launch.
  11. 11. Target Audience•Families shopping at various malls.Content•Dance performance about various culture
  12. 12. A Restaurant Chain Serving Bengali Traditional Food All over IndiaObjective• Use the chain of restaurants to increase presenceContent• Posters, Images on Menu Card, Information on restaurant premises.Target Audience• People who love their culture and are ready to explore others.

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