The innovation process for Development Innovations Orientation
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This document discusses social innovation using technology. It begins by defining innovation as turning ideas into reality through original work. It then introduces Development Innovations and their 5D process for innovation: Define, Discover, Design, Develop, and Deploy. Each step of the process is explained, with examples provided. The document also discusses design methods and includes a template for mapping out the innovation process. Overall, the document outlines Development Innovations' approach to social innovation using a 5-step methodology and design thinking principles.
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The innovation process for Development Innovations Orientation
- 1. Social innovation using technology Sam Ng 19th Feb 2014 Development Innovations Orientation Development Innovations
- 2. What is innovation? Development Innovations 2
- 4. Innovation is when ideas are turned into something real, often by doing something original. Development Innovations 4
- 6. Innovation is like cooking a·mok Development Innovations 6
- 7. Ingredients 4 large fish fillets (white firm flesh fish) 2 cups of coconut cream 2 cups of cabbage or spinach 1 tablespoon of lemongrass, minced 1 tablespoon of galangal or ginger, minced Process Mix lemongrass, galangal, turmeric, garlic, salt, sugar, fish sauce, shrimp paste and red curry paste together and set to one side. Chop fish into bite-sized pieces and cover in above mixture. Add eggs to mixture and stir until covered. 1 teaspoon of turmeric (fresh or powdered) 4 large kaffir lime leaves 4 cloves garlic, minced Line the bowl with cabbage or spinach and add fish mixture. Place bowl in a pan of water and cook in hot oven for 10 minutes, or until the fish is cooked. 2 large eggs, beaten 1 teaspoon salt 1 teaspoon sugar 2 teaspoons fish sauce 1 teaspoon shrimp paste 2 teaspoons red curry paste Add the coconut milk and kaffir lime leaves and steam for further 10 minutes. Serve with steamed rice.
- 9. Straight lines are for textbooks Recipe Fish Amok Our toolkit Innovation 5D process
- 10. Squiggles are better Recipe Fish Amok Our toolkit Innovation 5D process
- 11. Design methods
- 12. Our “5D” innovation process Problem/idea Measure and learn from pilot. Improvement & iteration Prototype of Minimum Viable Product (MVP), partnerships comms User needs/ Requirements and insights The solution: tech, client experience & operational models
- 13. Our “5D” innovation process Problem/idea Measure and learn from pilot. Improvement & iteration TEST Prototype of Minimum Viable Product (MVP), partnerships comms User needs/ Requirements and insights The solution: tech, client experience & operational models
- 14. DEFINE the problem “I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
- 15. 1. DEFINE the problem Starts with "I have an idea and/or an intention to innovate" Ends with "I have a very clear idea of the problem or opportunity" “I think smartphones can help teachers do better teaching.” Sopheap “Cambodian teachers do not have the time or resources to teach effectively.”
- 16. 2. DISCOVER relevant insights Starts with Ends with "I need more information about who, what, where, why and how" "I'm confident we have enough information on the problem we are trying to solve." “I need to research teachers, attitudes, existing initiatives, global trends and current constraints..” Sopheap “New teachers from the training college are more willing to work in remote areas if they have technology tools to help them feel connected.”
- 17. 3. DESIGN the solution Starts with "I have ideas about how we can do this." Ends with "I have detailed specifications that I've tested and am happy with." “We can use smartphones so that teachers can send lesson plans to one another.” Sopheap “I have the requirements for a nationwide SMS-based teacher discussion group that has been tested with 30 teachers.”
- 18. 4. DEVELOP the solution Starts with "I need this built or done." Ends with "I have a solution that works well at a small scale." “Please build this SMS system.” “Here is the prototype that we tested with 30 teachers in 3 provinces over 2 months. It works!!” Sopheap
- 19. 5. DEPLOY the solution Starts with "I want everyone to use this." Ends with "This is working!" Or, "I've learnt what changes we need to make." “Who can help us deliver the service at scale?” “We have a contract to deliver the solution to 50 schools!” Sopheap
- 21. Define – toolkit examples
- 22. Discover – toolkit examples
- 23. Design – toolkit examples Sopheap
- 24. Develop – toolkit examples
- 25. Deploy – toolkit examples
- 26. Blank template (Handout book p9)
- 27. Activity booklet
Editor's Notes
- What do you think of when I say innovation? Give me example of something innovative. Or someone you think is innovative.
- Most of the time, this is what we think of when we talk about innovation. Steve. New technology. People in white coats running experiments.
- Well, let’s ask Google about what Innovation means. Innovation is associated with new ideas, technology and disruption, but it’s also about design and process. This is something you will see a lot of in our project.
- My definition of innovation. Ideas. Process. Big Bang. When we use technology, the impact can be bigger. Who has had experience taking an original idea and turning it into action? Who wants to do this? Good, right people in the room! In 2 years time, I want to see every hand in the room go up.
- 4 MIN Who likes eating amok? Who can cook amok? Who wants to learn? I’m now going to talk about our innovation process for the project – but I’m going to try and be INNOVATIVE in the way I do it. So here’s how I want you to remember it. Innovation is like cooking amok. Innovation is like cooking amok. It’s delicious. It takes time and everyone does it a little bit differently. Give you an example to help you understand our innovation process
- Innovation is like cooking amok. Anyone want to guess why innovation is like cooking amok? Ok. Prize time. I have here some prizes to give away. I want you to call out what some of the ingredients are to cook amok. If you call out one of the ingredients that I have in this bag, then you can have it! Go!
- So here’s the thing about cooking amok. Or anything else for that matter – you need ingredients, and you need a process (a recipe!)
- Now guess what? It’s exactly the same with innovation. To create innovation, which not only tastes good but will change lives here in Cambodia - we have ingredients and a process. The ingredients are going to be elements of our toolkit that you will hear about today. The process is a user centered design process we call the 5D process. I will talk a bit about this process now.
- Before I talk about the 5D process, I want you to remember the most important part about the process. That is this – processes are never a simple straight line. Life is never like that either, it only happens in movies and textbooks. Who cooks like this? You have your ingredients, your recipe and in 7.5 minutes exactly, you have your amok? Anyone?
- In real life, and for us, squiggles are okay. In fact, they’re better. The most important part in the squiggle here is your ATTITUDE. Innovation – like great cooking – takes a determination and hard work – but the results are well worth it.
- So here are some complicated looking design methods that all effectively say the same thing. Start and end with people. We took all these processes and reduce it into our project design method..
- This 5D circular process revolves around: Understanding people and the problem. Minimizing waste by using small iterations and going through this loop as fast as possible. 5D stand for.
- It’s not actually just 5D. There’s a critical Test phase in the middle. Test represents collecting real data, real feedback to inform if we can shift between stages. Testing can take all forms, from talking to 3 people to an impact assessment study.
- 10 MIN Who recognizes this guy? Geniuses of our age used to say this about problems. Understand them.
- In the same way, we expect to start really understanding the problem we are trying to solve. This phase starts with your problem, but often it also starts with your idea. We have the tools to help you clearly refine that problem. Here’s example, fictional person. She starts Note the idea starts with technology (often wrong) and should end up with a clear problem statement or opportunity.
- Discovery is about arriving at insights that are the foundation of our innovation. These insights often come by understanding people and how they behave. They can also come from looking at what other people have done, where others have failed and what we can copy. Copying is good. Example of an insight for Sopheap is that teachers may work in remote areas if they are giving technology tools to help them to feel more connected.
- Design is the fun part in many ways. Here we brainstorm ideas, draw them up and create simple prototypes to see if they will work. After multiple rounds of testing we arrive at something very specific that we can then give to developers (IT people) to create. This is the heart of the innovation process. If we don’t have a good design, it doesn’t matter how good the code is – it will fail. It must be easy to use, fit with their attitudes and work with people’s existing behaviour. Here you see Sopheap may go from smartphones to SMS because she finds smartphones just don’t solve the problem in the real world.
- This phase is the building phase where we create something real using software and technology. Any software companies here? Have you ever experienced scope creep? Scope creep happens when clients do not fully understand the problem or have the design well defined. We want to avoid that as much as possible. We not only make something here, we test it with real people to get real data to refine the technical solution and iron out issues.
- 20 MIN When we deploy, the work has only just started. Here we learn if our cleverly engineered solution survives the real world. This is why the process is a circle as we often will find that we have to go back to defining what doesn’t work and going through the process once more. This entire process can be quick – 1 week – or it can be long – 1 year. The quicker we do it, the more we learn, the less time and resource we waste.
- Everything I’ve talked about has been very general, but believe me when I say we have very specific tools and activities for each and every single phase. Some of these examples you will find in your handout booklet. If you go to your handout booklet you will find a matrix. Along the columns are the 5 Ds (recipe or process). The rows represent our toolkit (our ingredients). Where they meet is an activity. I’ll show you an example.
- During the define stage, you can come to a variety of events to be inspired. You can spend some time talking to our team, going to our innovation lab and attending training. This will all help you better identify and scope the problem you wish to tackle.
- Similarly the same is possible with the other stages.
- Won’t go through these in detail but you can look at them and highlight the key examples that you think are relevant.
- You may also want to guess as to where in the process you are. Many of you might think you’re up to DEVELOP but you might be better off back in Discover.
- Some of you have existing solutions and you are ready to deploy. (Run Ul for instance)
- In your handout book you will see that we have a blank copy for you to complete in your own time after orientation. You can also download this from our website.
- 25 MIN Now I’d like to introduce the Activity booklet. Our way of getting feedback from you. At front you can ask us questions as they occur to you. We will ask you to do various exercises during the day. Please turn to the relevant section and fill it out. Then give your book back to us at the end of today. We won’t mark them. :) ACTION PLAN also