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Lindsay Culbreath of STR breaks down performance data for the independent
segment in the United States.
INDEPENDENTS BROKE RECORDS DURING THE FIRST HALF OF 2015
MOST ROOMS
AVAILABLE
MOST ROOMS
SOLD
HIGHEST YTD
OCCUPANCY
SINCE 1997
270MILLION
165MILLION
61.3PERCENT
116DOLLARS
71DOLLARS
HIGHEST YTD
ADR EVER
HIGHEST YTD
REVPAR EVER
BREAKING DOWN THE DATA …
* % Change
Of the 53,554 hotels comprising the U.S. hotel industry, 42% are
independents (22,505 hotels)
Economy Midscale Upscale Upper
midscale
Upper
upscale
Luxury
43%
15%
11.5% 11% 10.5% 9%
INDEPENDENTS WEIGHTED TOWARD LOWER SEGMENTS
(Room supply breakdown by class)
Soft brands, according to Lindsay Culbreath, senior director of
business development and marketing for STR. There are 178
existing hotels affiliated with a soft brand; 113 independents that
converted to a soft brand; 44 soft-branded hotels under contract;
and 12 independents undergoing a conversion to a soft brand.
-Lindsay Culbreath, Sr. Director of Business Development & Marketing
What can affect independent hotels’
performance moving forward?
Data as of June 2015, Source: STR, Inc.
© 2015 STR, Inc. All Rights Reserved.
illustrations: jon edwards
ROOM REVENUE
*
8.9%
$39 billion
ROOM SUPPLY
*
0.5%
548 million
ROOM DEMAND
*
4.1%
337 million
OCCUPANCY
*
61.6%
3.6%
ADR
*
4.6%
$116.13
REVPAR
*
8.4%
$71.48
12-month-moving average, ending June

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American Airlines Name Change Policy Highlights.pptx
 

THE INDEPENDENT STORY

  • 1. Lindsay Culbreath of STR breaks down performance data for the independent segment in the United States. INDEPENDENTS BROKE RECORDS DURING THE FIRST HALF OF 2015 MOST ROOMS AVAILABLE MOST ROOMS SOLD HIGHEST YTD OCCUPANCY SINCE 1997 270MILLION 165MILLION 61.3PERCENT 116DOLLARS 71DOLLARS HIGHEST YTD ADR EVER HIGHEST YTD REVPAR EVER BREAKING DOWN THE DATA … * % Change Of the 53,554 hotels comprising the U.S. hotel industry, 42% are independents (22,505 hotels) Economy Midscale Upscale Upper midscale Upper upscale Luxury 43% 15% 11.5% 11% 10.5% 9% INDEPENDENTS WEIGHTED TOWARD LOWER SEGMENTS (Room supply breakdown by class) Soft brands, according to Lindsay Culbreath, senior director of business development and marketing for STR. There are 178 existing hotels affiliated with a soft brand; 113 independents that converted to a soft brand; 44 soft-branded hotels under contract; and 12 independents undergoing a conversion to a soft brand. -Lindsay Culbreath, Sr. Director of Business Development & Marketing What can affect independent hotels’ performance moving forward? Data as of June 2015, Source: STR, Inc. © 2015 STR, Inc. All Rights Reserved. illustrations: jon edwards ROOM REVENUE * 8.9% $39 billion ROOM SUPPLY * 0.5% 548 million ROOM DEMAND * 4.1% 337 million OCCUPANCY * 61.6% 3.6% ADR * 4.6% $116.13 REVPAR * 8.4% $71.48 12-month-moving average, ending June