If you take into consideration that the lowest RevPAR performance month was because of the Labor Day comp in August, November was really a new low point. Jan Freitag, senior VP of lodging insights for HNN parent company STR, breaks down performance data in the United States for November, saying the calendar did not help matters because we lost a Saturday (a high demand day) and gained a Monday (a so-so demand day) compared to November 2014. But this one day is not enough to really move the needle, so we have to come to terms with some underlying structural weakness that might be with us for some time to come. Here are five things to know about November’s data.

1. © 2015 STR, Inc. All Rights Reserved. illustrations: jon edwards
If you take into consideration that the lowest RevPAR performance month was because of the Labor
Day comp in August, November was really a new low point. Jan Freitag, senior VP of lodging insights
for HNN parent company STR, breaks down performance data in the United States for November,
saying the calendar did not help matters because we lost a Saturday (a high demand day) and gained
a Monday (a so-so demand day) compared to November 2014. But this one day is not enough to really
move the needle, so we have to come to terms with some underlying structural weakness that might
be with us for some time to come. Here are five things to know about November’s data.
This increase is the SECOND
LOWEST this year.
November RevPAR
UP 4.3%
ONE
TWO
THREE
FOUR
FIVE
Source: STR, Inc.
November was only the THIRD
MONTH this year that demand was
lower than 100 million roomnights,
but it’s still up 2.5% from last year.
roomnights were
sold in November
88.6MILLION
The monthly supply growth compared to the
same month last year has INCREASED from
about 1.1 million roomnights in January to
about 2.1 million in November.
1.4%Supply increased
The rolling THREE-MONTH AVERAGE
is +1.6%, which is not as strong as we
hoped for the 2015 meeting season.
Group demand
UP 0.8%
68.5%
Occupancy in the
TOP 25 MARKETS
This is above the U.S. industry’s
overall occupancy (59.4%).
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U . S . N O V E M B E R