Phocuswright and Expedia Media Solutions examined the advertising landscape to identify challenges, drivers of change and trends for 2015.

1. display ad spend will grow by $29 million
between 2013 and 2015
Fastest growth will come from social
and video commercial channels
Phocuswright and Expedia Media Solutions examined the advertising landscape
to identify challenges, drivers of change and trends for 2015.
84% of travel
advertisers are
currently using or
experimenting
with Facebook
page photos or
link photos
68% of travel
advertisers say
Facebook ads
are at least
moderately
effective
Social and video ad budgets will nearly
triple between 2011 and 2014, accounting
for 18% of all digital dollars
2011 2014
53% rank Foursquare
as the least effective
form of social
advertising
Are we
there yet!
2014: +4.6%
2015: +4.8%
2014: +4.5%
2015: +4.7%