Internet Marketing Theory Meets Machine Shop Reality - NTMA Aug 2016

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Too often it sounds good sitting in the session, but back at the office it's suddenly not so clear how the grand sounding concepts actually apply to the everyday business of growing an advanced manufacturing business. This session will dive into practical applications of inbound marketing for SMBs in the tooling & machining space. We'll use case studies and real world examples to show what works, and what doesn't with tools like marketing automation, blogging, social media, paid ads and more.

Marketing

Everyone uses the Internet to buy
[1] http://blogs.imediaconnection.com/blog/2010/10/26/how-to-use-social-media-to-generate-b2b-leads/
[2] John Lombardo, LinkedIn, http://www.mediaweek.co.uk/article/1325678/clients-need-trusted-partners-help-navigate-content-marketing
Stat 1: 93% of B2B purchases start with an
Internet search¹
Stat 2: 74% of buyers choose the company that is first
to add value as they are defining their buying vision²
© Top Line Results 2016

Zero moment of truth
© Top Line Results 2016
[3] https://salesandmarketing.com/content/mapping-buyer%E2%80%99s-journey
0 100
Stat 3: B2B buyers are up to 70% of the way to their
purchase before they speak to a sales rep³
70

Develop a Strategy
Why you?
Why them?
© Top Line Results 2016

Two Keys to Effective Strategy
Match their buying journey
Personalize
© Top Line Results 2016

Awareness - How to get found online?
Great content
© Top Line Results 2016

Awareness - Get Found Online
93% of B2B
purchases start
with an Internet
search
They ask questions,
you answer them.
© Top Line Results 2016

Awareness - Get Found Online
• Site pages
• Blog posts
• Industry articles
• Video
• Ebooks/white papers
• Social Media
Create Publish
Get
Found
© Top Line Results 2016

Awareness - Get Found Online
© Top Line Results 2016

Consideration
B2B buyers are
up to 70% of the
way to their
purchase before
they speak to a
sales rep
Change your focus from selling more to marketing
more.
Once you have helped them, then you earn the right
to sell.
© Top Line Results 2016

Consideration
• Helpful offers
• Landing pages
• Lead nurturing
© Top Line Results 2016

Decision
Help them choose you
© Top Line Results 2016
• Expertise based content
• Demo/Test/Sample
• Consultation
• Design assistance
• Quote requests
• Promotional offer

Measure, analyze, adjust
• Cost per lead
• Cost of customer acquisition
• Marketing tactic ROI
© Top Line Results 2016

Why is this important?
54% more leads
from inbound marketing than from
paid marketing Cost of leads generated through
“inbound marketing” vs.
traditional advertising
61% Cheaper
© Top Line Results 2016 Source: http://www.hubspot.com/marketing-statistics

Why is this important now?
Build barriers to competition
Grow your business
Create value
© Top Line Results 2016 Source: http://www.hubspot.com/marketing-statistics

5 Action Items
1. Evaluate and invest in digital marketing
2. Create great customer focused content
3. Invest in Marketing Automation
4. Nurture those leads
5. Get expert help
© Top Line Results 2016

todd@top-line-results.com
top-line-results.com
407.406.3959
@toplineresults
© Top Line Results 2016
Thank you!

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原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：WP101A】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

The Future of B2B Audience Targeting with LinkedIn

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Tired of pouring money into LinkedIn ads that don't convert? A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools. There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service. Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today

The Power of Digital Marketing in the Modern Age.pdf

David Thomson

3 Best “Add to Calendar” Link Generator Tools (2024)

“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook. These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar. They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates. These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar. Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.

How to Generate Add to Calendar Link using Cal.et

Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.

Top 10 Digital Marketing Institute in lucknow.pptx

zaireendigitech

Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.

一比一原版澳洲悉尼大学毕业证（USYD学位证）如何办理

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原件一模一样【微信：WP101A】【澳洲悉尼大学毕业证（USYD学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：WP101A】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：校徽：象征着学校的荣誉和传承。校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

Digital Marketing Company in India - DIGI Brooks

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Internet Marketing Theory Meets Machine Shop Reality - NTMA Aug 2016

1. Internet Marketing Theory Meets Machine Shop Reality Grow Your Business With Inbound Marketing © Top Line Results 2016

2. Everyone uses the Internet to buy [1] http://blogs.imediaconnection.com/blog/2010/10/26/how-to-use-social-media-to-generate-b2b-leads/ [2] John Lombardo, LinkedIn, http://www.mediaweek.co.uk/article/1325678/clients-need-trusted-partners-help-navigate-content-marketing Stat 1: 93% of B2B purchases start with an Internet search¹ Stat 2: 74% of buyers choose the company that is first to add value as they are defining their buying vision² © Top Line Results 2016

3. Zero moment of truth © Top Line Results 2016 [3] https://salesandmarketing.com/content/mapping-buyer%E2%80%99s-journey 0 100 Stat 3: B2B buyers are up to 70% of the way to their purchase before they speak to a sales rep³ 70

8. Awareness - Get Found Online 93% of B2B purchases start with an Internet search They ask questions, you answer them. © Top Line Results 2016

9. Awareness - Get Found Online • Site pages • Blog posts • Industry articles • Video • Ebooks/white papers • Social Media Create Publish Get Found © Top Line Results 2016

11. Consideration B2B buyers are up to 70% of the way to their purchase before they speak to a sales rep Change your focus from selling more to marketing more. Once you have helped them, then you earn the right to sell. © Top Line Results 2016

13. Decision Help them choose you © Top Line Results 2016 • Expertise based content • Demo/Test/Sample • Consultation • Design assistance • Quote requests • Promotional offer

15. Measure, analyze, adjust • Cost per lead • Cost of customer acquisition • Marketing tactic ROI © Top Line Results 2016

16. Why is this important? 54% more leads from inbound marketing than from paid marketing Cost of leads generated through “inbound marketing” vs. traditional advertising 61% Cheaper © Top Line Results 2016 Source: http://www.hubspot.com/marketing-statistics

17. Why is this important now? Build barriers to competition Grow your business Create value © Top Line Results 2016 Source: http://www.hubspot.com/marketing-statistics

18. 5 Action Items 1. Evaluate and invest in digital marketing 2. Create great customer focused content 3. Invest in Marketing Automation 4. Nurture those leads 5. Get expert help © Top Line Results 2016

Internet Marketing Theory Meets Machine Shop Reality - NTMA Aug 2016

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