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The Importance of Being Awesome: From Words and Pictures to Code and Cyborgs

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Tania Kasongo
Tania Kasongo

2011 Mashable Media Summit presentation by Faris Yakob, Chief Innovation Officer, MDC Partners’ kbs+p and founding partner of Spies&Assassins

Technology
1 of 32
THE IMPORTANCE OF BEING AWESOME
FIRST - TECHNOLOGY THEN - MEDIA FINALLY - AWESOMENESS
TECHNOLOGY?
TECHNOLOGY? Source: http://www.flickr.com/photos/churl/250235218/
TECHNOLOGY? Source: http://www.flickr.com/photos/roadsidepictures/1637623713/sizes/o/
TECHNOLOGY is
TECHNOLOGY is “STUFF THAT DOESN’T WORK YET” Source: Bran Ferrin, former head of R&D at Disney Imagineering
“ABUNDANCE BREAKS MORE THINGS THAN SCARCITY” - CLAY SHIRKY Source: http://www.slideshare.net/adliterate/media-fragmentation
“ABUNDANCE BREAKS MORE THINGS THAN SCARCITY” - CLAY SHIRKY Source: http://www.slideshare.net/adliterate/media-fragmentation
Source: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latency
MORE, FASTER
THE FUTURE BELONGS TO THE MOST AWESOME
CONTENT IS NO LONGER ENOUGH
TECHNOLOGY IS A MEDIUM
CODE
23
24
AWESOME
faris@spies.ws farisyakob.com @faris

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