Facebook & SocialJournalismVadim Lavrusik | Journalist Program ManagerSubscribe: facebook.com/Vadim
800M                 350M    +                    +monthly active users   mobile users
Discovering news throughjournalists…
…and on news sites
Farmville for news?
New Updates: News FeedTicker for real-time updates
New Updates: News Feed5,000 character Limit
New Updates: Video Chat
New Updates: SubscribeShare public updates with your audience using your Profile &Subscribe to sources, etc.
New UpdatesSee Reshared Posts
Coming Soon: Timeline                        1.   Source authenticity                        2.   Historical context      ...
ReportingSearching Public Updates                           2           1
StorytellingA good story is a good story on Facebook
Breaking NewsUsing your Page for real-time updates
Crowdsourcing theWisdom of People
CrowdsourcingSubmitted Content
EngagementDirect Access to the Source
EngagementIntegrating into the show experience
Journalist Pages: Engagement Journalist Analysis: Posts with journalist analysis received  +20% referral clicks (Intl. +7...
Page ApplicationsStream live using Livestream app
ApplicationsAdding incentive to connect
MobileFacebook.com/mobile
Join the dialogue at facebook.com/journalists
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What Facebook’s New Features Mean for Journalism

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2011 Mashable Media Summit presentation by Vadim Lavrusik, Journalist Program Manager, Facebook

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  • Every reporter should have a Page.
  • Every reporter should have a Page.
  • Every reporter should have a Page.
  • Every reporter should have a Page.
  • Every reporter should have a Page.
  • What Facebook’s New Features Mean for Journalism

    1. Facebook & SocialJournalismVadim Lavrusik | Journalist Program ManagerSubscribe: facebook.com/Vadim
    2. 800M 350M + +monthly active users mobile users
    3. Discovering news throughjournalists…
    4. …and on news sites
    5. Farmville for news?
    6. New Updates: News FeedTicker for real-time updates
    7. New Updates: News Feed5,000 character Limit
    8. New Updates: Video Chat
    9. New Updates: SubscribeShare public updates with your audience using your Profile &Subscribe to sources, etc.
    10. New UpdatesSee Reshared Posts
    11. Coming Soon: Timeline 1. Source authenticity 2. Historical context 3. Archiving 4. Showcasing photography 5. The journalist brand/credibility
    12. ReportingSearching Public Updates 2 1
    13. StorytellingA good story is a good story on Facebook
    14. Breaking NewsUsing your Page for real-time updates
    15. Crowdsourcing theWisdom of People
    16. CrowdsourcingSubmitted Content
    17. EngagementDirect Access to the Source
    18. EngagementIntegrating into the show experience
    19. Journalist Pages: Engagement Journalist Analysis: Posts with journalist analysis received +20% referral clicks (Intl. +70%, politics +60%). Meaty Post Length: 5-line posts (+60% increase in engagement) 4-line posts (+30% more engagement). Photos Resonate: Photos received +50% likes than non- photo posts. Links with thumbnails received +65% likes & +50% comments Weekend Traffic: Saturday links received +85% clicks (Wednesday received +37% clicks, Tuesday +12% clicks) Post Through the Day: Spikes at 7 & 8 am, 10 am, 4 & 5 pm, 12 am and 2 am.
    20. Page ApplicationsStream live using Livestream app
    21. ApplicationsAdding incentive to connect
    22. MobileFacebook.com/mobile
    23. Join the dialogue at facebook.com/journalists

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