Lisa Cruz, the HR manager of Hotel Paris, must develop an updated job description for front desk clerks to implement the hotel's strategy of using superior guest service to increase return rates. The job description should include responsibilities like checking in guests, providing information, and creating a welcoming environment. It should also require a graduate degree in hospitality or marketing, persuasive abilities, good communication skills, and a focus on serving guests within 5 minutes for check-ins, questions, and check-outs.