The importance of making data-driven decisions in higher education admissions and enrollment offices has never been greater. Join Brian Mikesell, Hobsons’ VP of Market Engagement and Dr. Jennifer Beyer-LeFever, Hobsons’ Admissions Product Manager to learn more about the evolution of higher education data and how Radius by Hobsons enables institutions to manage and use data make insightful admissions decisions.

2. The Higher Education
Data Landscape

3. ●
●
●
●
Today’s Conversation
,

4. Introductions
,

5. NEXT
The Data Overview

6. Trends:
● Fewer students
● Increased application volume
● Increased competition
● Tuition sensitivity
● Lower yields
● Expanded recruitment territories
● Heightened focus on completion
Reaction:
● Buying more student search names
● Building out a 360° view of the student
● Communicating with a personalized focus, earlier, in a mobile-friendly manner
● Focusing on students most likely to enroll and graduate (predictive analytics)
● Retooling your budget to techniques with proven ROI
● Collecting and aggregating disparate data to make better decisions
● More effectively using a CRM
Trends and Reactions

7. CRM Trends - Nice to Have to Must Have
Year % with a CRM Source
2011 37%
2013 56%
2014 64% (62% have 2x)
Average age of CRM: 6 yrs
1 out of 2 who do not have one are considering in the near future
1 out of 4 are looking to replace to get upgraded functionality

8. Are there any problems?
62% of the CRM institutions don’t have all of their key CRM
data needed imported into their SIS for analysis and
institutional planning.
Is this what is important?
System of Record. Data synchronization to your SIS?
Is it the right way to be viewing the problem?

9. What is the root cause of some of the data problems?
There are other factors that can impact the success of
collecting the data needed:
• Time to learn and implement
• IT teams can be lean and have limited time to allocate
• Institutions don’t know the types of integrations and
data movement mediums are best
• What data is the most important to move?
• Where do we start?

10. What does this all mean?
Institutions are increasingly looking for systems to help
them manage and leverage data to help them make more
informed decisions in their admissions and enrollment
activities. And even when they do have systems in place,
they need help implementing for success.

11. Data Driven Decision Making
Many want but most all not leveraging their CRM data to
make better informed decisions.
ACCRAO 2015 CRM Survey
56%
47%
14%

12. What is needed to be successful?
In order to really harness data and use it to make better
decisions, institutions must have systems that are:
• Flexible - no one size fits all
• Allow for internal and external integrations
• Take time off of limited IT staff resources
• Supported by a market leader with the years of data
integration experience

13. Complex Integration Landscape
CRM
ACT
SAT
GMAT/GRE
NRCCUA
ACT
SAT
GRE
GMAT
CommonApp
ApplyTexas
GoArmyEd Banner, Colleague, PeopleSoft, Jenzabar,
CAMS, PowerCampus, Oracle, SAP, Etc.
ImageNow
BannerXtender
Nolij
Data
Warehouse
Name Buys
Data Warehouse
Imaging Systems
External
Applications
Test Scores
SIS
Ad Hoc
Events
College Fairs
Reports
CRM

14. NEXT
How Hobsons can help

15. College and Career
Readiness
Admissions and
Enrollment
Student Success
and Advising
Hobsons helps students identify their strengths, explore careers, create academic plans, match to best-fit educational
opportunities, and reach their education and life goals. Through our solutions, we enable thousands of educational
institutions to improve college and career planning, admissions and enrollment management, student success and
advising for millions of students around the globe.
What we do

16. Best Fit
Matching
Seamless
Application
Management
Personalized
Connections
Real-Time
Insights
Admissions and Enrollment Management

17. Hobsons Approach…there isn’t a single approach
System Integration
Structured
External Data
Real-Time
Ad-Hoc
Radius Connections
Radius Integration
Templates
Radius Web Services
Radius Native
Import/Export Tool

18. Radius Connections
Radius Connections
• Custom integrations built by Hobsons
Technical Services Team
• Used to access campus-premise data (SIS)
• Complex, custom business logic
• Bulk and batch transactions
Campus Firewall
SIS Imaging

19. Villanova University Graduate School
Radius to Banner:
Admissions decisions Nightly
Banner to Radius:
Enrolled flag and Banner ID when
student enrolls in first class

20. - Leveraged Radius
Connections to exchange
data with Colleague
- Collaborated with Hobsons
to develop integration with
ApplyTexas

21. Real-Time Web Services
• Real-time integration
• REST
• Self-service – leverage your IT team
Third-Party
Inquiry Forms
Home-grown
Applications
Find all “First Last” contacts created/modified
since 11/25 and return 3 fields

22. - Offline data capture,
mobile responsive
forms and event
management tools
- Uses Radius Web
Services to connect
data

23. Sinclair Community College
Developed near real time data
exchange between Colleague
and Radius to support faster
application processing.
Send over all applicants in the
last 60 min.
Java app/SQL Server:
4 CSV files -> Colleague ELF

24. Manual Import/Export
Ad-Hoc
• Importing ad-hoc data from events,
college affairs, excel sheets, etc
• Exporting data out for one-off purposes
• Self-service
College Fairs
Events
IPEDS
Institutional Research

25. Integration Templates
Radius Integration
Templates
• Pre-packaged and embedded in Radius
leveraging best in market IPaaS tools
• Structured third-party external data sets
• Ability to create your own imports for
Radius modules
• Scheduled or manual import tool
• Data transformations
• Hobsons provides Amazon S3 site to store
files

26. Integration Templates

27. Complex Integration Landscape
CRM
ACT
SAT
GMAT/GRE
NRCCUA
ACT
SAT
GRE
GMAT
CommonApp
ApplyTexas
GoArmyEd Banner, Colleague, PeopleSoft, Jenzabar, Etc.
ImageNow
BannerXtender
Nolij
Data
Warehouse
Name Buys
Data Warehouse
Imaging Systems
External
Applications
Test Scores
SIS
Ad Hoc
Events
College Fairs
Reports

28. NEXT
Questions & Answers

29. Thank You
,

30. Best Fit
Matching
Seamless
Application
Management
Personalized
Connections
Real-Time
Insights
Admissions and Enrollment Management