The document discusses the collaborative efforts among IT, marketing, and recruitment at The College of St. Scholastica to improve their processes through the implementation of the TargetX application suite. Key organizational changes and strategies are highlighted, including the migration of systems and a focus on enhancing the student experience. Future steps are identified, emphasizing the importance of internal teamwork and ongoing improvements in their approach.

1. #TargetXSummit
Breaking Down Silos:
How IT, Marketing and Recruitment
Can Solve Problems Together
The College of St. Scholastica Team

2. Locations: Duluth (Main campus),
Austin, Brainerd, Cloquet, Grand
Rapids, Inver Grove Heights, St.
Cloud and St. Paul (MN) + Online
Founded: 1912
Enrollment:
Total main campus, full time
undergraduate: 1,667
Total undergraduate: 2,479
Total graduate: 1,564
Total College enrollment: 4,043

4. ● Ellen Johnson
Vice President for Enrollment Management
● Lindsay Schall
Executive Director, Graduate & Extended Studies
● Kristine Carlson
Associate Director, Enrollment Management
● Joel Clasemann
Director, Advancement Services
● Kory Gilderman
Business Analyst, Project Manager
● Paul Connolly
Web Design Manager

6. ● ✋ Who has already implemented the TargetX application suite?
● ✋ How many are implementing now?
● ✋ How many are in pre-implementation or are considering?

7. ● Organizational structure
Marketing moved from Finance → Advancement
Consolidated all non-traditional recruitment and advising functions
● Systems - apps, email
Email moved from Fire Engine Red → Eloqua
CRM went from BRM → TargetX
● Data integrity

8. ● Goals, guiding principle
● Wasn’t a forced change by administration - it was people working together
wanting to improve
● TargetX support - older clients need to revisit

9. ● Org structure - reassignment of duties -
work still happened
Marketing moved under Enrollment Management
● Systems
Email migrated from Eloqua → TargetX
Application from Royall/CollegeNet → TargetX

10. ● Marketing
● IT
● Data Structure
● Admissions
● Portal
● Operations - flows

11. ● Elimination of systems
● Data structure
● Our mindset!

12. ● Keep it simple
● Student experience drives operations, and
then technology
● Look forward, not to the past
● General guidelines: Single touch / right
access to information, minimum information
required, add when relevant
● Roles and Responsibilities defined – single
owner
● Efficient throughput

13. ● Pro/con analysis
● As-is/to-be analysis
● Applicant lifecycle review
● Weekly meetings
● Tracking documents -
Worksheets

14. ● Eliciting requirements - 6 Hats Exercise
● Managing FUD - Communication
● Buy-in/stakeholder engagement
● Celebrate accomplishments!
● Super User Model

15. ● Training videos
● Hands-on sessions
● User group
● Chatter issue resolution system

16. ● What is still a challenge?
● Next steps/future improvements
● Roll it out to other areas
● Strong internal team to work with
TargetX Support team
● Systems updates
● Not an out-of-the box solution -
Salesforce config is a choice

17. ● You have to enjoy the work
● Celebrate successes 🎉

19. css.edu
@stscholastica