The good, the bad, the ugly & the effective: Getting the most out of presentation software
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Presentation/PowerPoint training delivered for the Professional Speechwriters Association Speechwriting School in 2015.
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The good, the bad, the ugly & the effective: Getting the most out of presentation software
- 1. Vincent Rhodes, PhD, APR Chief Communications & Marketing Officer Eastern Virginia Medical School GettingtheMostOutofPresentationSoftware Good EffectiveBad Ugly
- 2. WARNING: THIS IS NOT A TYPICAL PRESENTATION!
- 3. Is PowerPoint Evil ? IS POWERPOINT A TOOL?
- 12. Tenzig Norgay & Edmund Hillary 1953 conquered Everest
- 16. What Makes Messages Stick? Garr Reynolds, Presentation Zen (p. 77) Concreteness
- 17. Always Write the Words First. Usually.
- 18. DO’s DON’Ts &
- 19. DIAGRAMS
- 20. PROCESS
- 22. EVOKE EMOTION
- 23. TELEPROMPTER
- 24. ARCHIVE
- 25. Too Much Text Why Speakers Write Out Speeches on Slides • Speaker assumes audience wants to read • Presentation culture of organization dictates all major/minor points included • Speaker uses slide as teleprompter • Organization intends to use slide as archive document Traci Nathans-Kelly & Christine G. Nocmeto Slide Rules: Design, Build & Archive Presentations in the Engineering & Technical Fields (p.50)
- 27. Long- Term Memory Short- Term: Sensory Memory Short-Term: Working Memory Based on illustration from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34) INFORMATION Informatio n is selected Working memory processes info and integrates it with long- term memory Information Processing Theory
- 28. “Chunking” Information 2023473000 202 347 3000 The magic number 7, +/- 2 2-0-2 347 3000
- 29. DUALCODINGTHEORY !" Auditory/ Verbal Channel #" Visual/ Pictorial Channel Based on Pavio’s Dual Coding theory (1990) from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34) Verbal Memory Imaginal Memory
- 30. Auditory/ Verbal Channel Visual/ Pictorial Channel Based on Pavio’s Dual Coding theory (1990) from Creating Graphics for Learning and Performance: Lessons in Visual Literacy (Lohr 34) !" #"
- 31. Multimedia Presentation PICTURESWORDS Sensory Memory Working Memory Long-Term Memory !EARSEYES #" PRIORKNOWLEDGE integrating PICTURESSOUNDS selectin g words selectin g images PICTORIAL MODEL VERBAL MODEL organizin g images organizin g words LIMITED CAPACITYUNLIMITED CAPACITY UNLIMITED CAPACITY
- 32. A Thought on Reading Slides • Can you read this on the screen? Of course you can. • You can also hear me reading these same words to you. • But, you’ll have more difficulty processing them and moving them into your memory because of cognitive overload. Don’t forget Mayer & Moreno’s (2000) research
- 33. “B” key = black screen “W” key = white screen
- 34. Come to the Dark SLIDE (Luke, I am your speechwriter!)
- 35. Questions?
- 36. What do you do when you have no bullets?
- 37. Consider Branded Templates OR, You might try creating your own templates PLEASE, avoid using the stock templates in PowerPoint!
- 38. Use the Slide Master
- 41. Edit. Show restraint. Keep it simple.
- 42. COLOR Basics
- 43. Color Wheel • Primary Colors (3) » Red » Yellow » Blue • Secondary Colors (3) • Ter:ary Colors (6) primary
- 44. Color Schemes: Complimentary • Colors that are directly opposite each other in the color wheel • Examples » Red & Green » Blue & Orange » Violet & Yellow red
- 46. Color Schemes: Triadic • Colors evenly spaced around the color wheel • Would be primary, secondary, or sets of ter:ary colors • Example » Yellow, Red & Blue red
- 47. Color Scheme: Monochroma0c • Using any shade, :nt, or tone of a single color » Shade: color mixed with a percentage of black » Tint: color mixed with a percentage of white » Tone: color mixed with black & white (greying) • PowerPoint color selector setup in this format star:ng color :nt shade
- 51. Answer: 74
- 52. Answer: 12
- 53. Answer: 42
- 58. TYPOGRAPHY
- 59. Typography terminology point size x-height serif ascender descender baseline My Sphinx counter
- 61. Types of fonts • Serif: Has tiny strokes (or serifs) at the tip of each letter • Sans Serif: Has no serifs • Cursive: Looks like handwritten script • Novelty: Adds flavor and character
- 62. Serif Fonts Ø Times New Roman Ø Baskerville Old Face Ø Bernard MT Condensed Ø Cooper Black Ø Rockwell Sans Serif Fonts Ø Arial Ø B Eurostile Bold Ø Berlin Sans FB Demi Ø Calibri Ø Impact Ø Optima
- 63. Cursive Fonts Ø Arid ITC Ø Brush Script MT Ø Bickham Script Pro Ø Mistral Ø Handwriting - Dakota! Novelty Fonts
- 64. Which font choice makes the most sense? 1. Julius Caesar 2. Julius Caesar 3. Julius Caesar 4. Julius Caesar
- 65. Which font choice makes the most sense? 1. TOP SECRET 2. TOP SECRET 3. TOP SECRET 4. TOP SECRET
- 66. BE CONSISTENT! • Limit your font choices for a single presentation • Use them consistently throughout • Use novelty and cursive fonts sparingly (if at all) • Legibility is the key!
- 67. Controlling “ragged” justification EVMS was founded by the community to improve the health of the region through teaching, discovering and caring. A collaborative culture at EVMS draws like-minded students from all over the country and encourages a multidisciplinary research approach with an emphasis on translational research. EVMS was founded by the community to improve the health of the region through teaching, discovering and caring. A collaborative culture at EVMS draws like-minded students from all over the country and encourages a multidisciplinary research approach with an emphasis on translational research 22 point 28 point
- 68. Positioning text Understanding Typography Single spaced text (default) UnderstandingSeparate text boxes Typography UnderstandingAlternative text treatment Typography
- 69. Checking for appropriate font size • Rarely should use any size less than 24 points • In the venue: Stand in the back of the room at your venue and view all slides • Guy Kawasaki’s rule: Divide the oldest investor’s age in half to get minimum font size
- 71. Find a Strong Visual Metaphor
- 73. Pixel Power minimum: 72 dpi maximum: 100-120 dpi formats: .jpg & .png
- 74. Vector Versatility scales to any size format: .eps
- 76. Image Coherence
- 77. Rule of Thirds Photo Example
- 78. Rule of Thirds Slide Example
- 79. Negative Space
- 81. Image Resources Pay Sites • ThinkStock: www.thinkstock.com • Dreams Time: www.dreamstime.com • Fotolia: www.fotolia.com • Shutter Stock: www.shutterstock.com Free Sites • Morgue File: www.morguefile.com • Flickr Creative Commons: www.flickr.com/ creativecommons • Everystockphoto: www.everystockphoto.com Find a Visual Metaphor: Use these sites as search engines!
- 82. Consider Video
- 83. Determining the Right Visual • Is the information included in the graphic suitable for purpose of the talk? • Is the information included suitable for a graphic? • What sort of graphic makes the most sense? Traci Nathans-Kelly & Christine G. Nocmeto Slide Rules: Design, Build & Archive Presentations in the Engineering & Technical Fields (p.111)
- 84. This is a BAD Chart
- 85. Do you need a chart, graph or table? 73.4 % fantasize about killing their speakers during the writing & rehearsing process of speechwriters
- 87. Know What You Want to HIGHLIGHT
- 90. Present Data in Clearest Way Possible • Tell the truth • Get to the point • Pick the right tool for the job • Highlight what’s important • Keep it simple Nancy Duarte slide:ology (p. 65)
- 91. Managing Motion
- 92. Text Animations • For the love of all the presentation gods, PLEASE don’t use crazy text animations just because you can. It’s distracting… and, often, annoying. • I mean it. PLEASE don’t do it. • Pretty please?
- 93. CORE VALUES BHAG 1 BHAG 2 BHAG 3 BHAG 4
- 94. Norfolk Public Schools A Frame For Continuous Improvement Analyze Align ActAssess Adjust
- 97. An Alternative to Slides www.prezi.com
- 98. Vincent Rhodes, PhD Director, Marketing & Communications Eastern Virginia Medical School varhodes@gmail.com • @varhodes vincent.MaskreyRhodes.com Questions
- 99. Vincent Rhodes, PhD, APR Chief Communications & Marketing Officer Eastern Virginia Medical School GettingtheMostOutofPresentationSoftware Good EffectiveBad Ugly