The document discusses The Giving Brands Company (GBCo), which owns and partners with over 20 beauty brands. GBCo specializes in taking brands to market through compelling stories and offers a full service. The company is founded on principles of doing things differently and partnering with good beauty brands. GBCo distributes brands through multiple channels including retail, pharmacy, food, and salons. It also engages in innovation, private labeling, consulting and more to navigate brands to market. The company ensures 1% of profits go to causes and follows values of business as a force for good.

1. The Giving Brands Company

2. A message from our founder
GBCo are growing quickly with a collage of incredible people from very diverse
backgrounds. Today, quality is no longer defined merely by price points or distribution
channels, quality today means being authentic, being different, being functional, being
beautiful and being sensibly priced, even to the wealthy. And we respect these
principles. We choose to serve the educated, the curious and the intelligent who
appreciate our dedication to this very genuine definition of quality.
OUR SOLE FOCUS IS TO HELP EVERYONE IMPORTANT TO OUR CLIENTS FALL IN
LOVE WITH THEIR BRAND
GBCo specialise in taking brands to market with compelling stories. We will manage every
aspect of each brand (both owned and 3rd party) in these new markets, offering a full
360 service or a tailored management package for each brand, whichever is most
suitable
We hope you enjoy the journey and will join us for the ride.

3. We’re a humble and happy company who partner with good beauty brands. We’re founded on the
principle of doing everything others don’t do and we are actively in the world of beauty based on this
principle.
We started trading in 2007 as a boutique design manufacturer of 3rd party Australian Skin Care and
Cosmetics. Now we own, partner and operate more than 20 brands in the beauty world.
Some of these brands have already become leaders in their focused categories while some are still
waiting impatiently to be born. We now have a growing portfolio of many quality brands on sale and
destined to be sold all around the world.
We have over the past years established strong international networks within retail sectors.
The personal relationships we have grown within the Media & PR networks along with sub distributors
create pathways to export channels into the UK, China, USA, Europe and Africa.
We are Brands without Borders
Company History

4. The
Giving
Brands
Distribution &
master
Agency
Innovation
cell/Own
brand
Brand
Consultancy
Private
label/license
management
We navigate own & 3rd party
brands to market
•Fully integrated Brand Immersion
•A Branded Concept with Distinctive Advantages
•Guided by unparalleled Business development and
project planning
•Delivered outcomes by a team with expansive
management and operational expertise
•Seasoned, proven track record with rich clear
brand stories
•Relationship, training and innovative experience
•Established sustainable identity
•Complete brands with a focus on performance
•Innovations in design, education/training, spa
services, products and business tools
•Leading and following with Guidelines, systems
and tools for every phase of the project, improving
efficiencies and profitability

5. Prestige/specialist
retail/Department store
Pharmacy/Health
Food
Salon/Spa professional
Distribution
networks
The connections
GBC partners are across multiple
channels, this ensures a more even and
balanced approach to the category of
health and wellness. An established
network of Pharmacy groups, Department
stores, Salon and Spas represent GBC’s
customers.

6. We give back
How do
we
give?
1% of turnover
from each
brand we
produce
1% of turnover
from each
brand we
partner with
We give back to
our teams with
wellness
focused
approach to
business
Share scheme
for all
employees with
an option for
trust to family
or children
This means a percentage of our brands
profit is directed to a cause we are
passionate about.
We ask our brands to consider the
world we live in and causes they
feel passionate about with a give
back bonus.
We embrace purpose before profit and
are equally confident that when we
give we ultimately can only receive.

7. We follow Enlightened business
structure values
From To
Business as usual Business as a force for good
Competition Cooperation
Manipulation Integrity
Secrecy Transparency
Profit at any cost Profit with principles
Short-term perspective Visionary leadership
Limited thinking Global perspective
Closed-mindedness Multidisciplinary vision
Good enough Great

8. The Giving Brands Company