Spectrum is an integrated brand activation agency that creates engaging experiences to build brands. As an activation agency in Bangladesh, Spectrum has applied its expertise in areas like youth marketing, digital, events, and shopper marketing. Spectrum's team has extensive experience working with clients in industries such as dairy, telecom, consumer goods, and more to drive market success through powerful consumer engagements. The agency provides a range of services including advertising, events, promotions, and strategic planning to help clients connect with audiences.

1. WELCOME
TO THE WORLD OF
Brand Builds Business
Building Brand is Our Business

2. 1
1 MEANING
2 ABOUT US
3 PEOPLE
4 SERVICES
5 CLIENTS
6 LETTERS
7 GET IN TOUCH
8 THANK YOU
9 QUESTIONS
We respect your time
So we tried to make our company profile
specific, short and attractive enough to
serve the purpose.
CONTENT
Profile
Showcase
Contact
NOTE
3 minutes
10 minutes
2 minutes

3. 2
A band of colors, as seen in a
rainbow, produced by separation
of the components of light by their
different degrees of refraction
according to wavelength.
Spectrum Meaning

4. 3
ABOUT US
SPECTRUM is an integrated brand activation
agency creating tangible interactions that engage
people, influence purchase and build brands.
We’re obsessed with finding insights and
discovering new brand dimensions. Because
insight provides inspiration. And inspiration is the
springboard of all creativity. As an activation
agency in Bangladesh, we’ve applied our
expertise in youth and family marketing, digital,
CRM/loyalty, promotional premiums, events,
sales promotions, and shopper marketing to
create powerful consumer engagements that
drive bottom-line market success according to
our client’s wavelength.
CREATIVITY INNOVATION
TRANSPARENCY RESEARCH
TRUST CONVENIENCE

5. TEAM OVERVIEW
We are the most new born business
partner in town.
BUT
Our people have in-depth experience
in this industry.
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6. 5
PEOPLE
Mobile: +880 1711 703 681
Email: tauhid@spectrumbd.org
Facebook: /tauhid.dk
CONTACT
SPECIALTIES
• Brand Communication
• Media Management.
• Events and Activation.
• Brand planning.
• Budgeting.
Over last more than 6 years he worked in dairy
industry with successful campaigns for the brands
under his custody. Being a business student he has
got the passion and right ambition to create his
image remarkably.
He is enthusiastic and workaholic. He like to put
things in perspective right at the first hand and
seeks for alternative solutions to keep the brands
leading in the market.
tauhid anwar
chairman
PASSION
Entrepreneurship. He is
practically high ambitious to
achieve his professional and
business goal.

7. 6
PEOPLE
Mobile: +880 1712 168 932
Email: shahadat@spectrumbd.org
Facebook: /shahadat.khan
CONTACT
SPECIALTIES
• Channel-distribution
• Trade Marketing
• Event & Activation
• Brand Communication
& Budgeting
• Social Communication
Shahadat has been engaged in profession for
around last 5 years.
Post Graduated in Marketing Department. Have
gathered knowledge from advertising industry.
He was engaged with the activation for Godrej,
Partex, ACI, D-Net, Newzealand Dairy Worked over
Rashed Kanchan Corporation, Naseem group.
He is well aware of the market trend, sales and
distribution environment of the country.
shahadat hussain
managing director
PASSION
He is an object oriented
person. He has the passion
to friends. Having a great
passion of listening music &
singing.

8. 7
PEOPLE
Mobile: +880 1795 805 714
Email: anis@spectrumbd.org
Facebook: /anis.majumdar
CONTACT
SPECIALTIES
• Corporate Affairs
• Market Research
• International Affairs
Being experienced in last 7 years Anis has learned
how to see things from the users’ point of view.
Graduated in Finance & Post Graduated in
International Business from University of Wales.
Also got masters in Retail Management from
Westminster Kingsway College, UK.
He is being engaged in corporate affairs in global
scale.
md. anisur rahman majumdar
director, corporate affairs
PASSION
Natural leadership capability
and innovating thinking to
leave the legacy

9. 8
PEOPLE
Mobile: +880 1933 314 185
Email: kamrul@spectrumbd.org
Facebook: /kamrulccl
CONTACT
SPECIALTIES
• Strength of Planning
• Skills of Organization
• Event Management
• Force of Coordination
• Authority of Control
• Power of Monitoring
Hard working and energetic, Qualitative &
constructive leader, Man of no excuse,
Enjoy work diversity, Competent Interpersonal
Skills, Self-motivated, Never compromise with
standard of work, Dynamic Team Player,
Instant decision maker are all the special qualities
of a successful operation manager.
md. kamrul hasan
manager, operations
PASSION
He loves Traveling, Fishing,
Playing Cricket, Making new
friends

10. 9
PEOPLE
Mobile: +880 1912 094 414
Email: zaber@spectrumbd.org
Facebook: /azcmitul
CONTACT
SPECIALTIES
• Preparing presentation
• Creative Preparation
• Documentation
• Copywriting
Started his career working in the Brand and
Activation department of Prothom Alo. Worked in
Meril-Prothom Alo Award, Math Olympiad, Bhasha
Protijog, and Bornomela events. Then he kicked off
his Strategic Planning career with Response Events &
Activation, Active Services and worked for
grameenphone, GSK, BPL, Mahindra Motors, BCB.
ali zaber choudhury
sr. executive, strategic planning
PASSION
He loves Photography,
Acting, Singing, Traveling,
Cycling.

11. 10
PEOPLE
Mobile: +880 1867 840 355
Email: sinthia@spectrumbd.org
Facebook: /sinthia.sinthi.12
CONTACT
SPECIALTIES
Brand Communication &
Brand ManagementLast 1 year she was involved with the event
management area. Though she is a English dept
student but her ambition is to make a milestone in
marketing world.
She loves to work and communicate with the new
people.
latifa islam
jr. executive, brand communication
PASSION
Doing something new in
marketing field & achieve
the professional goals

12. 11
SERVICES
ATL
Radio & TV
Advertising
Outdoor
advertising
Press Ad
Graphic
design
BTL
Consumer
promotion
Trade
promotion
Event
marketing
Promo
Production

13. 12
CLIENTS
Has your brand picking the right color?
Our clients picked it already.

14. 13
CLIENTSCinthol Product Launching
Client: Godrej
Client’s Brief: Launching Program of Cinthol Brand.
Location: City Inn, Khulna
Moment: December of 2012
Invitees: Godrej officials, Sales persons and Distributors

15. 14
CLIENTSPohela Falgun & Valentines Day
Client: Mi Amore
Client’s Brief: Engaging couples during these days.
Location: East West University, IUBAT,
Dhaka University (TSC), Rabindra Shorobor
Moment: 13th & 14th February of 2014
Target Audience: Couples, Students, Visitors

16. 15
CLIENTSInternational Women’s Day
Client: Mi Amore
Client’s Brief: Engaging women in Women’s Day
Location: Leading super shops of Dhaka
Moment: 13th & 14th February of 2014
Target Audience: Couples, Students, Visitors

17. 16
CLIENTSWorld Environment Day 2013
Client: Ministry of Environment & Forest,
Client’s Brief: Celebrating World Environment Day 2013
Location: Dhaka
Moment: 5th June, 2013

18. 17
CLIENTSKeeway Roadshow Activation
Client: Speedoz Ltd.
Client’s Brief: A roadshow plan for Keeway Motorbikes
Location: Dhaka
Moment: 27th October, 2014

19. 18
CLIENTSKeeway Dealer’s and Sales Meet
Client: Speedoz Ltd.
Client’s Brief: A conference outside Dhaka with Dealers
Location: BRAC CDM, Rajendrapur
Moment: 27th, 28th December, 2014

20. 19
CLIENTSPohela Boishakh Activation
Client: Bellisimo and Za & Zee
Client’s Brief: Celebrating Pohela Boishakh 2014
Location: Dhaka
Moment: 14th April, 2014

21. 20
CLIENTSI am real Modern Trade Activation
Client: I am real
Client’s Brief: Engage shoppers in modern trade
Location: Supershops of Dhaka
Moment: August, 2014

22. 21
CLIENTSShezan Juice University Activation
Client: Sajeeb Group
Client’s Brief: Engaging students of Universities with Shezan Juice
Location: More than 40 Universities and Colleges
Moment: August, 2014

23. 22
CLIENTSFifa World Cup match screening
Client: Sajeeb Group
Client’s Brief: Enjoying Matches with the touch of Sajeeb
Location: Rabindra Shorobor, TSC, Eden College
Moment: August, 2014

24. 23
CLIENTSCherry Shoe Shiner Launching
Client: R&B
Client’s Brief: Launching of Cherry Shoe Shine
Location: Bashundhara City, Dhaka
Moment: 12th April, 2013

25. 24
CLIENTSVanish Modern Trade activation
Client: R&B
Client’s Brief: Celebrating Pohela Boishakh 2014
Location: Dhaka
Moment: 14th April, 2014

26. 25
CLIENTSDettol Pohela Boishakh Campaign
Client: R&B
Client’s Brief: Celebrating Pohela Boishakh with Dettol
Location: DITF, Dhaka
Moment: 14th April, 2013

27. 26
CLIENTSMortein Modern Trade Activation
Client: R&B
Client’s Brief: Engage woman in Super Shops
Location: Super Shops, Dhaka
Moment: 28th April, 2013

28. 27
CLIENTSDanish Cox’s Bazar Activation
Client: Partex Group
Client’s Brief: Engage visitors with Danish products
Location: Cox’s Bazar
Moment: 28th April, 2013

29. 28
CLIENTSWet Market Activation
Client: Chemtrek
Client’s Brief: Engage shoppers with Chemtrek products
Location: Dhaka
Moment: June, 2013

30. 29
CLIENTSNATURE CARE Market Activation
Client: Ultra Compact
Client’s Brief: Engage waiting mom and primary shoppers
Location: Dhaka
Moment: July, 2013

31. 30
CLIENTSACI Pohela Boishakh Campaign
Client: ACI
Client’s Brief: Engage Pohela Boishakh Visitors with ACI products
Location: Dhanmondi, Gulshan Park, Ramna Park
Moment: 14th April 2013

32. 31
CLIENTSD.NET “Aponjon” Activation
Client: D.NET (Funded by USAID)
Client’s Brief: Expecting Mother’s Mobile Registration
Location: Agora
Moment: Match of 2013

33. 32
CLIENTSSTREAX Saloon & Parlor Activation
Client: Aman Group
Client’s Brief: Collect research data from Saloon and Parlor
Location: Saloon & Parlors of Dhaka
Moment: 14th April 2013

34. 33
Appreciation Letters

35. 34
Appreciation Letters

36. 35
GET IN TOUCH
/spectrumcommunication
twitter.com/spectrumcomltd
Phone: 02-985-8091
Fax: 02-985-8092
Email: info@spectrumbd.org
SocialMedia
CONTACT
Floor 2B, House 2, Road 2/3, Banani, Dhaka 1213
Phone: 01712 168 932, Email: info@spectrumbd.org

37. THANK YOU !
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