The world of brand and marketing jargon will be demystified and practical approach for biotechs, CROs, and other organizations in the life sciences industry will be revealed in this slide. You will explore your target audience and buyer personas, take a look at developing clear messaging, uncover the power of an aligned brand identity, and website optimization. This will help you to define a path to building a solid brand and marketing strategy for your organization. You’ll leave with actionable insights into the ideal branding and website best practices that will improve your revenue and reach.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Presentation on information about the Marketing and Marketer as a Career, opportunities, Benefits ,skills required to be successful marketing professional .
Marketonomy - Without Customers There Is NO Business!MarketAtomy LLC
Marketonomy is the study of the generative marketing anatomy of a successful corporate environment. Operating a successful business involves more than providing a quality product or service. It also depends on full knowledge and acceptance of ongoing changes in industry and market trends, technology, competition and much more…and taking that knowledge to heart in developing an overall living and breathing success plan.
The Marketonomy concept demonstrates how marketing is the lifeblood of any corporation. The body represents the target market; the Strategic Plan is the “brain” of the organization driving all other aspects including product or service development, implementation and delivery. However, equally as important is the “heart” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the marketing tools are represented by the arteries and veins, which carry the vital marketing message throughout the body. Without Customers, there is no business!
We utilized this presentation during the marketing strategy workshop for local business owners and entrepreneurs, but I can work for anyone. Here are some of the points you will learn:
- What’s a marketing plan and why do you need one?
- What’s the difference between a marketing strategy and a marketing plan?
- Finding the right marketing tools and channels that would work for you.
- How to start building a small business marketing plan.
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
Presentation on information about the Marketing and Marketer as a Career, opportunities, Benefits ,skills required to be successful marketing professional .
Marketonomy - Without Customers There Is NO Business!MarketAtomy LLC
Marketonomy is the study of the generative marketing anatomy of a successful corporate environment. Operating a successful business involves more than providing a quality product or service. It also depends on full knowledge and acceptance of ongoing changes in industry and market trends, technology, competition and much more…and taking that knowledge to heart in developing an overall living and breathing success plan.
The Marketonomy concept demonstrates how marketing is the lifeblood of any corporation. The body represents the target market; the Strategic Plan is the “brain” of the organization driving all other aspects including product or service development, implementation and delivery. However, equally as important is the “heart” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the marketing tools are represented by the arteries and veins, which carry the vital marketing message throughout the body. Without Customers, there is no business!
We utilized this presentation during the marketing strategy workshop for local business owners and entrepreneurs, but I can work for anyone. Here are some of the points you will learn:
- What’s a marketing plan and why do you need one?
- What’s the difference between a marketing strategy and a marketing plan?
- Finding the right marketing tools and channels that would work for you.
- How to start building a small business marketing plan.
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
Your brand is your most valuable asset. So it's crucial to get your messaging right from the start.
At Fearless, we find out what you do and why you do it. Then we help you say it better.
Read through our pitch deck to find out more about us and our process.
Visit our website: www.fearless.com.au
Your company has an interest in taking a large share of the marketplace. Dreamlockers helps you do just that! List of services that will exponentially increase your profit margins and the perceived value of your brand!
What Is The Best Marketing Strategy For Your Brand? Inciterz
Developing a successful marketing plan is essential for every brand's success in the always-changing business environment. But with so many marketing options accessible today, picking the best strategy can be intimidating and difficult. This thorough manual reveals the essential ideas and doable actions to assist you in navigating the difficulties and choosing the ideal marketing plan customized to your brand.
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
The economy is entering a Recovery Phase and companies need top talent to grow and to evolve. During the interview process questions are asked: "How does this candidate stand out? What makes them special? What can they do differently to other candidates? What value do they bring?"
How a candidate differentiates themselves in the market is central to Personal Branding.
Good Personal branding will ensure candidates stand out from the crowd as top, in-demand talent. And being noticed helps when vacancies need filling.
Personal branding is about differentiating yourself on your credibility, knowledge and your networks. Your Personal Brand is more than your image, it's also about your professional contribution. It's the content you deliver. Opportunities to enhance your personal brand include participating on industry committees and working groups, contributing to industry newsletters and blogs, speaking at conferences, winning awards, contributing to charities and being politically active on industry issues.
This presentation provides tips to enhance your professional Personal Brand. It also provides a framework for managers to have conversations with their staff when asked: "What do I need to do to enhance my profile within the company?"
To further discuss how to enhance your Professional Personal Brand contact an industry specialised Recruitment Consultant at Pharmaceutical & Medical Professionals:
Sydney (02) 8877 8777
Melbourne (02) 9938 7100
For Employment Opportunities go to www.pmpconnect.com
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
Christie communications ncn_building your brand for growth july 2013Mike Dovbish
NCN and NCN Communications Partner Christie Communications present a free educational interactive conference call to provide results-oriented, actionable tools to most effectively build your brand for growth. Join us for dynamic, innovative, proven insights to engage your ecosystem and maximize growth from industry veteran Gillian Christie, Founder & CEO of Christie Communications, who has built iconic brands in the natural products industry and beyond for more than 30 years.
This program is designed for industry leaders and high growth companies with the goal of introducing new communication tools that achieve sales results, reduce marketing results and deepen your engagement with consumers, investors, retailers, brokers, suppliers and more.
Shravan Shetty Interview Karthik Kompella Founder Of Purposeful Brands. Karthik is a Brand Consultant who founded Purposeful Brands after years of experience as a industry veteran working with Brand Consulting pioneers such as Lowe Lintas
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Here meet up with yet another beautiful business development process. We are here seeing about one of the most extensively used concepts in the trade called "Brand Advocacy". for more info https://voiceskills.org/
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Webinar: Your Burning CRO and Vendor Selection Questions… AnsweredSeuss+
From process stages to vendor selection criteria to frameworks and everything in between, discover the answers and insights from our panel of experts. You’ll learn from our 20+ years of experience running successful CRO vendor selections for growing and evolving biotechs. Get the answers you’ve been looking for and uncover the hidden challenges linked to this complex world that can sometimes derail or delay clinical trials: “What are the 3, 5, 7 … steps in the supplier selection process?”, “What are the most important criteria for selecting a CRO or vendor?”, “How do you evaluate a CRO?”, “What are the steps involved in a vendor selection framework?”, “What is a vendor (evaluation) matrix”, and “How long does it take on average to qualify a new Vendor?”.
Learn more about how Seuss+ can help you at our website www.seuss.plus
More Related Content
Similar to Marketing Best Practices for Life-Science Organizations
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
Your brand is your most valuable asset. So it's crucial to get your messaging right from the start.
At Fearless, we find out what you do and why you do it. Then we help you say it better.
Read through our pitch deck to find out more about us and our process.
Visit our website: www.fearless.com.au
Your company has an interest in taking a large share of the marketplace. Dreamlockers helps you do just that! List of services that will exponentially increase your profit margins and the perceived value of your brand!
What Is The Best Marketing Strategy For Your Brand? Inciterz
Developing a successful marketing plan is essential for every brand's success in the always-changing business environment. But with so many marketing options accessible today, picking the best strategy can be intimidating and difficult. This thorough manual reveals the essential ideas and doable actions to assist you in navigating the difficulties and choosing the ideal marketing plan customized to your brand.
A 6-Step Guide to 2021 Marketing PlanningAndrea Martin
This 6-Step process offers guidance on how to build out a strategic, tactical marketing plan that is audience specific and easy to follow so you can achieve your business and marketing objectives in 2021.
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
The economy is entering a Recovery Phase and companies need top talent to grow and to evolve. During the interview process questions are asked: "How does this candidate stand out? What makes them special? What can they do differently to other candidates? What value do they bring?"
How a candidate differentiates themselves in the market is central to Personal Branding.
Good Personal branding will ensure candidates stand out from the crowd as top, in-demand talent. And being noticed helps when vacancies need filling.
Personal branding is about differentiating yourself on your credibility, knowledge and your networks. Your Personal Brand is more than your image, it's also about your professional contribution. It's the content you deliver. Opportunities to enhance your personal brand include participating on industry committees and working groups, contributing to industry newsletters and blogs, speaking at conferences, winning awards, contributing to charities and being politically active on industry issues.
This presentation provides tips to enhance your professional Personal Brand. It also provides a framework for managers to have conversations with their staff when asked: "What do I need to do to enhance my profile within the company?"
To further discuss how to enhance your Professional Personal Brand contact an industry specialised Recruitment Consultant at Pharmaceutical & Medical Professionals:
Sydney (02) 8877 8777
Melbourne (02) 9938 7100
For Employment Opportunities go to www.pmpconnect.com
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
30th June 2011, We had Dan Storey from Guerrilla Marketing your Business run a workshop on International Marketing - Developing a Strategy for small business owners on a limited budget.
Christie communications ncn_building your brand for growth july 2013Mike Dovbish
NCN and NCN Communications Partner Christie Communications present a free educational interactive conference call to provide results-oriented, actionable tools to most effectively build your brand for growth. Join us for dynamic, innovative, proven insights to engage your ecosystem and maximize growth from industry veteran Gillian Christie, Founder & CEO of Christie Communications, who has built iconic brands in the natural products industry and beyond for more than 30 years.
This program is designed for industry leaders and high growth companies with the goal of introducing new communication tools that achieve sales results, reduce marketing results and deepen your engagement with consumers, investors, retailers, brokers, suppliers and more.
Shravan Shetty Interview Karthik Kompella Founder Of Purposeful Brands. Karthik is a Brand Consultant who founded Purposeful Brands after years of experience as a industry veteran working with Brand Consulting pioneers such as Lowe Lintas
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Here meet up with yet another beautiful business development process. We are here seeing about one of the most extensively used concepts in the trade called "Brand Advocacy". for more info https://voiceskills.org/
Similar to Marketing Best Practices for Life-Science Organizations (20)
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You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
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Learn more about how Seuss+ can help you at our website www.seuss.plus
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Learn more about how Seuss+ can help you at our website www.seuss.plus
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. Marketing and Brand Best Practices for Life-Science Marketing
I’m an accomplished
marketing director with a long
history of building and guiding
brands in the
pharmaceutical, biotech,
and clinical research
industries.
Hello, I’m Gina Dunn,
Director of Marketing
at Seuss+
4. Marketing and Brand Best Practices for Life-Science Marketing
Welcome!
Hello everyone! Thanks for attending
today’s webinar on Life Science
Marketing!
2
4
1
Key Takeaways
What are the Best Practices for Life-Science Marketing
Webinar Giveaway offer
3 How to Proceed
5 Who are we? How we help?
5. Marketing and Brand Best Practices for Life-Science Marketing
Sound Familiar?
We need to recruit patients but can't reach them
Our marketing efforts don't work
We don’t get any leads from our website
We don't have an in-house marketing team
People don't know who we are
CROs
We need an online presence for investors
We don't know how to reach and connect with our
audience
We don't have a marketing team
Investors don't know about us
People can't find us
SPONSOR PHARMA BIOTECH
We don't have time to do "marketing"
6. Marketing and Brand Best Practices for Life-Science Marketing
Mixing the elements
7. Marketing and Brand Best Practices for Life-Science Marketing
5
best
practices
Audience
Messaging
Strategy
Brand
alignment
Website
optimization
8. Marketing and Brand Best Practices for Life-Science Marketing
The 5 best practices
Know your target
audience
Build detailed buyer personas:
•Geographic location
•Challenges and pain points
•Needs
•Habits
When you know your audience,
you can strategically look at
how your services and business
expertise connect to what they
need.
1
Tailor your
messaging
Now you know what your target
audience needs, it’s time to
build clear, strategic messaging
around your business, services
and expertise that speaks and
resonates directly with your
audience.
• Defined services/products
2 4
Acquisition
optimization
Your website should be focused
on:
• Generating leads for business
• Brand awareness
Consider
• Paid Marketing
• SEO
• Content Marketing
• Email Marketing
3
Align your
brand
Your audience is known, and
your services, business and
products are clearly and
strategically aligned; now it’s
time to build your brand.
• Name & logo
• Mission and Vision
• Values
• Key Messages
• Your business bio
• Visuals and graphics
• Fonts
• Educate your employees
5
Strategic
marketing
You can’t market your
brand and business until
steps 1-4 are complete.
Don’t waste efforts on
advertising campaigns if
your website doesn’t
represent your business
or have a clear call to
action.
9. Marketing and Brand Best Practices for Life-Science Marketing
1. Knowing
your audience
According to a study by Epsilon,
80%
of consumers are more likely to do
business with a company if it offers
personalized experiences.
10. Marketing and Brand Best Practices for Life-Science Marketing
Who is your audience vs buyer persona
VS
11. Marketing and Brand Best Practices for Life-Science Marketing
MOST Valuable CUSTOMERS – dare to choose!
MARKET RESEARCH
Create needs-
based customer
segmentation
Prioritize most
valuable customer
groups
Create
personas
Text
•Text
•Text
•Text
Identify your
potential
customers
12. Marketing and Brand Best Practices for Life-Science Marketing
Case study: Meeting your chosen customers’ needs
Global CROs see small Biotech
companies as a valuable
customer segment to engage
with
Biotechs are looking for more
personalised service and often prefer
to work with smaller, more like-minded
clinical research suppliers
Large, Global CROs establish and
market specialist divisions to address
the small biotech needs
13. Marketing and Brand Best Practices for Life-Science Marketing
2. Tailor your
messaging
A study by Evergage found that
96%
of marketers agree that tailored
messaging helps advance customer
relationships,
14. Marketing and Brand Best Practices for Life-Science Marketing
Understand the key
pain points and
challenges of your
buyer persona
1
Tailor your messaging
15. Marketing and Brand Best Practices for Life-Science Marketing
Highlight the unique
value proposition of
your products or
services
2
Tailor your messaging
16. Marketing and Brand Best Practices for Life-Science Marketing
Use language and
examples that
resonate with your
buyer persona
3
Tailor your messaging
17. Marketing and Brand Best Practices for Life-Science Marketing
3. Brand
alignment
According to a study by Lucidpress,
companies with consistent branding
across all channels see an average
revenue increase of
23%
18. Marketing and Brand Best Practices for Life-Science Marketing
A brand is what people say
about you when you’re not
in the room
19. Marketing and Brand Best Practices for Life-Science Marketing
Aligning your
brand
Define all the intangible
aspects of a brand
Personality
Values
Core Purpose
Positioning
Key Messaging
Your Brand
DNA
Vision of Future
Rally Cry
20. Marketing and Brand Best Practices for Life-Science Marketing
Aligning your brand
Define all the tangible aspects of a brand
Colors Fonts Graphic
Elements
Patterns
Brand
Name
Logo
21. Marketing and Brand Best Practices for Life-Science Marketing
Your brand will help you stand out
Your
Brand
22. Marketing and Brand Best Practices for Life-Science Marketing
Do you stand out?
OPTIMISM
FRIENDLY
BOLD
WISE
TRUST
HEALTH
BALANCE
23. Marketing and Brand Best Practices for Life-Science Marketing
4. Acquisition
optimization
According to HubSpot, businesses that
use paid search ads (such as Google
Ads) as part of their lead generation
strategy see a
34%
higher conversion rate compared to
those who don't use paid search.
24. Marketing and Brand Best Practices for Life-Science Marketing
How can I optimize my website?
Email Marketing
Content Marketing
SEO
Paid Marketing
25. Marketing and Brand Best Practices for Life-Science Marketing
Paid Marketing: AdWords
Pay-per-click advertising platform offered by Google allows businesses
to display ads on Google's search engine results pages and other
websites, with advertisers only paying when someone clicks on their ad
26. Marketing and Brand Best Practices for Life-Science Marketing
Paid Marketing:
Benefits
Flexibility
Increased visibility
A/B testing
Remarketing
Targeted advertising
Cost effective
Measurable results
27. Marketing and Brand Best Practices for Life-Science Marketing
5. Strategic
Marketing
A study by McKinsey &
Company found that top-
performing companies focus
on a few key marketing
capabilities that align with
their overall strategy, rather
than trying to be good at
everything.
28. Marketing and Brand Best Practices for Life-Science Marketing
Strategic Marketing
Have a plan or a set of goals that guide your
marketing activities and decisions, with a focus
on driving business growth and achieving your
objectives.
29. Marketing and Brand Best Practices for Life-Science Marketing
Our tips & tricks
Do the right things
(well) – not ALL the
things
Don’t break the
circle – complete
all the steps
Never forget your
buyer persona, it
may evolve
30. Marketing and Brand Best Practices for Life-Science Marketing
Key
Takeaways
Know your audience
Determine the needs of your most valuable
customers.
Position your services to meet your audiences
needs
Pick the channels that allow you to effectively
interact with your most valuable customers.
Stand out
Differentiate yourself through your brand DNA
and branding.
Collaborate commercially
Integrate sales and marketing throughout the
customer journey.
Think long-term
Build and execute a holistic commercial
strategy that’s lean and adaptable.
31. Marketing and Brand Best Practices for Life-Science Marketing
THANK YOU
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Seuss+ hello@seuss.plus
Watch the full webinar replay for free right now:
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practices-for-life-science-organizations/
32. Marketing and Brand Best Practices for Life-Science Marketing
How you approach marketing is not one-size fits all
In-house Marketing
Department
Fully within your
control; but takes time
and resources to
establish
Outsourced
Marketing Agency
Full-service marketing
expertise; but often
little Life-Science
experience
Freelancers
Flexible expertise; but
they need to be
managed
Seuss+
Flexible Life-Science
marketing expertise
33. Marketing and Brand Best Practices for Life-Science Marketing
“We believe that building
a robust partnership
model is grounded in the
identification of trusted
vendors and long-term
partners who share your
values, strategic goals,
and ambitions.“
34. Marketing and Brand Best Practices for Life-Science Marketing
Seuss+ is a collaborative and trusted
international life science consultancy. We
creatively solve complex business challenges
so our clients can focus on what they do
best—science.
We support drug development program
success and organizational growth through
our unique partner approach and portfolio
of tailored and strategic business solutions.
Unraveling complex business
challenges in life sciences
35. Marketing and Brand Best Practices for Life-Science Marketing
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36. Marketing and Brand Best Practices for Life-Science Marketing
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Marketing and Brand Best
Practices for Life-Science
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