The document discusses a social media strategy created for Thrive Fitness, a growing personal training business in East London. The strategy included reviewing Thrive Fitness' existing brand and marketing plan, devising a compatible social media strategy that considered the business' expansion plans and budget constraints. The result was a social media strategy for platforms like Twitter, LinkedIn and SlideShare, along with a communication plan and content ideas. A client testimonial praised how the strategy was mindful of the brand and provided invaluable advice.