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Differentiate Or Die

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kamranyaseen
kamranyaseen

its a part of my detailed .ppt with notes as well. i had put so much hard work into it as i had to present it.

TechnologyBusiness
1 of 21
HOW A PRODUCT IS MADE CAN BE A DIFFERENTIATING IDEA ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
BEING THE LATEST CAN BE A DIFFERENTIATING IDEA ,[object Object],[object Object],[object Object]
All customers want their favorites to improve ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
HOTNESS IS A WAY TO DIFFERENTIATE ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
GROWTH CAN DESTROY DIFFERENTIATION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Multiple brands / Single brands ,[object Object],Gillette Others 65% Nike Pepsi 30% Others Big single brands
Do it the right way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Spanish Multibrand Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],DIFFERENTIATION OFTEN REQUIRES SACRIFICE
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BIENG DIFFERENT IN DIFFERENT PLACES
[object Object],[object Object],[object Object],[object Object],MAINTAINING YOUR DIFFERENCE
[object Object],[object Object],[object Object],[object Object],WHO IS IN CHARGE OF DIFFERENTIATION?
[object Object],[object Object],[object Object],THE GOLDEN RULE
[object Object]

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Editor's Notes

  1. A company works very hard in developing new products. Dozens of engineers , designers, manufacturing people spend hours to make and test that unique product. But marketing folks concentrate on their ads packing n promotion and the most powerful differentiating idea is ignored. The magic ingredient is ignored. This is necessary because of the several products available are doing the same thing for the people. Like all toothpastes prevent from cavities. Also all detergents clean clothes. so products can also be differentiated by focusing on the technology & ingredients used.