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Display advertising 101


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Learn about various types of display advertising, including traditional display, retargeting, display in-app, as well as social media advertising.

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Display advertising 101

  1. 1. Display Advertising 101
  2. 2. Agenda 1. What is Display Advertising 2. Traditional Display 3. Retargeting 4. Social Media Ads 5. Display InApp
  3. 3. What is Display Advertising?
  4. 4. Display Advertising is a type of digital advertising that comes in many forms. The most prevalent being banners ads seen across various websites including email platforms, social media sites and other websites you visit on a regular basis.
  5. 5. Traditional Display
  6. 6. Banner ads are placed across websites such as Yahoo! NBC and Fox News. Visitors see these ads and begin to become familiar with your business.
  7. 7. Retargeting
  8. 8. How Does Retargeting Work?
  9. 9. Social Media Ads
  10. 10. Facebook Advertising
  11. 11. 11 Copyright 2015, ReachLocal, Inc.Display InApp
  12. 12. Display InApp Consumers spend over 3 hours per day on mobile devices & 86% of that time in mobile apps
  13. 13. Thank you!