Leave them begging for more: drive demand for content strategy

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Drive demand, flaunt results, & leave ’em begging for more -- from Web Content Chicago 2010

Content strategy has long been an "emerging" component of user experience and interaction design. Guess what? It's here--and here's how you can help the rest of your team realize that, appreciate it, and demand more of it. On a role-by-role basis, this talk described how you can make the case and earn the budget. Whether you work with IAs, designers, search marketers, social media strategists, project managers, account managers, or just eager clients, here's how you can use content strategy to help them improve deliverables, clarify the approach, hone iterations, and improve the end user experience. And who wouldn't want that?

Presented by Margot Bloomstein (@mbloomstein) at Web Content Chicago, June 8, 2010.

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