Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

5 ways to amplify your content marketing and native advertising

4,414 views

Published on

What's Native Advertising, 5 Ways to Amplify Your Content Marketing VIDEO http://youtu.be/iQBty6NngNg
Presented by Chase McMichael, Co-Founder, InfiniGraph

- Wednesday, October 1, 2:00 ET -

You produce content but...no one reads it? That's a problem. Chase McMichael founded InfiniGraph 4 years ago to help companies get more eyeballs on, and leads from, their content. He has worked with companies like Oracle, Sprint, Chase Manhattan, and Hearst Corp. He has received multiple national marketing and technology awards. And in this webinar he'll teach us how to get more mileage out of our content.

In this webinar you'll learn:

How to amplify your content all the time
On and off domain content amplification
What's native advertising? Scale in context
How to mobilize your content marketing

Published in: Marketing
  • Good info!.... STARTUPS...Send your pitchdeck to thousands of VC's and Angel's with just 1 click. Visit: Angelvisioninvestors.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • WONDERFUL JOB!.... STARTUPS...Send your pitchdeck to over 5700 of VC's and Angel's with just 1 click. Visit: Angelvisioninvestors.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

5 ways to amplify your content marketing and native advertising

  1. 1. 1 5 Ways to Amplify Your Content Marketing & What’s Native Advertising?
  2. 2. 2
  3. 3. VALUE PROPOSITION 3 Drive higher engagement throughout the consumers’ path to purchase and stay TOP OF MIND
  4. 4. WHAT AM I GOING TO GET OUT OF THIS? • Learn how to amplify your content all the time • On and off domain content amplification • What's native advertising? Scale in context • How to mobilize your content marketing 4
  5. 5. Barriers to reaching your brand’s audience online 5 5
  6. 6. 6 THERE IS A CONTENT & MEDIA SURPLUS .
  7. 7. 7 THERE IS AN ATTENTION DEFICIT
  8. 8. 8 TUNNEL VISION IS A REQUIREMENT
  9. 9. 9 THE CUSTOMER JOURNEY IS UNPREDICTABLE
  10. 10. THE BIG PROBLEM • Brands spent $110 Billion on Content Marketing in the last 3 years, yet the actions being taken on content is low. Content is siloed in web / social / blog channels and lacks context across all consumer touch points. 10
  11. 11. 3 YEAR DISNEY POST VOLUME VS. ENGAGEMENT Disney continues an exponential increase in it’s content creation and post rate as seen in the graph above. The two graphs on the right proves engagement from consumers liking a Facebook post has leveled off and the social shares are declining over the past 3 years. 11
  12. 12. 12
  13. 13. DISCONNECTED WORLDS 13
  14. 14. ATLAS WILL NOT SOLVE THIS PROBLEM 14
  15. 15. INTEGRATED CONTENT EXPERIENCE 15
  16. 16. OMNI CHANNEL CONSIDERATION 16 What connects all this together?
  17. 17. 17 CONTENT • Must have GREAT content - to start with - not a product promotion but a real story around client success
  18. 18. VISUAL CONTENT MARKETING IS EFFECTIVE 18
  19. 19. 19
  20. 20. DNA OF THE CONTENT MARKETING CYCLE 20 Identify the content that works best for your business Double down on what drive the highest ROI Re-Purpose and Promote to amplify
  21. 21. 1. Amplification Comes From Who You’re Working with Who is part of your content – eBook Room 214 - Top 50 Fashion – Digital agency partner Brian Carter - Brand Managers Guide – influencer eBook – Thought leader Marketo- Medical eBook – Industry leader eBook 21
  22. 22. 22 EBOOKS
  23. 23. DIGITAL MARKETING LANDSCAPE 23
  24. 24. 24 Whether you call it “sponsored content,” “advertorial,” “promoted posts” or “branded content,” native advertising is here to stay.
  25. 25. NATIVE AD MATRIX 25
  26. 26. 26
  27. 27. WHAT’S NATIVE ADVERTISING? 27 Texts
  28. 28. 28 SPONSORED CONTENT Sponsored
  29. 29. 29 IN STREAM In Stream
  30. 30. REAL TIME NATIVE ADVERTISING 30 In Post
  31. 31. 2. AMPLIFICATION – PAID PLACEMENT • Native NOT - but people call content recommendation as native • Outbrian • Taboola • Gravity etc. 31
  32. 32. NATIVE NOT – JUST RECOMMENDATION 32 Most with Zero Context
  33. 33. Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn 33 http://relevance.com/native-advertising-wars-outbrain- vs-facebook-vs-twitter-vs-linkedin/
  34. 34. 3. AMPLIFICATION – OWNED • On domain - Visual Content Marketing • DGDG thank you page doing it right – • Carnival Cruse Line – In post • Hint Water – Native Content HUB and Insertion 34
  35. 35. INCREASE ACTIONS BY NATIVE INSERTION Problem Solution Disconnected Integrated 35
  36. 36. INTEREST GRAPH ACTIONS ON CONTENT 36
  37. 37. 2X GREATER TIME ON SITE VIA DISCOVERY 37 SEPHORA COMMUNITY CONTENT DESTINATION Mobile Optimized Visual Destination
  38. 38. 100% INCREASE TIME ON CONTENT 38 Native Content HUB Real-Time Native Content Insertion Mobile Optimized
  39. 39. 16% CTR BACK ON SITE CONTENT 39
  40. 40. 4. NATIVE – AMPLIFICATION • Content is created as part of your content • Amplify over influencers • Amplifiy over a network 40
  41. 41. CARNIVAL – 20X CTR 5X TIME ON SITE Publisher Content Native Hub 41 Native Content
  42. 42. 5. MOBILE MOBILE MOBILE 42 • Landing page mobile optimized • Website mobile optimized – OR Native • Ask the important question • In-stream Native ads
  43. 43. MOBILE IS LACKING ON MOST BRANDS 43 Static Content Slow Changing – limited choice Infinite Scrolling Consumer driven Real Time – Personalized - Trending 4 pages of static content Brands are seeing up to 60% of their traffic is mobile, however, their bounce rates are HIGH and navigation to other pages approaches ZERO
  44. 44. MOBILE OPTIMIZED - NATIVE INSERTION 44 InfiniGraph’s vector scaling and adaptive content design for any content
  45. 45. PUT THE USER FIRST: 45 − Observe what users are trying to accomplish − Derive patterns from their behavior − Create the content − Features (infinite scrolling, swiping, touching) that they do on other apps.
  46. 46. FOCUS ON SIMPLICITY • Both design and user experience • Smaller screens require simplicity is crucial. • Remove everything superfluous • Only show elements to the best advantage. 46
  47. 47. CONTEXT IS KING: 47 − Mobile is personal − You know the users, location, contacts, calendar, and emails--- − Devices keep getting smarter. − Information can be personalized − Content is deliver to the right user at the right time and place.
  48. 48. WANT TO LAUNCH YOUR NATIVE CONTENT? 48 http://bit.ly/LaunchNative http://bit.ly/InfiniGraphDemo
  49. 49. 49

×