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#KAMUHARUSTAU
MEDIA PROFILE
2020
Copyright © 2020 PT. Indozone Media Indonesia. All Rights Reserved.
#KAMUHARUSTAU 2
About
INDOZONE is a multi-platform
news and entertainment media
focus for Millennials and Gen Z.
Beginning from Instagram account @indozone.id in 2014, INDOZONE has become fast growing hub for Millennials
and Gen Z viewers in the dynamic Indonesian market. PT Indozone Media Indonesia established in 2018, and our web
portal (www.indozone.id) released in 2 September 2019 ago. Now we will continue to work towards fulfilling the
needs of Millennials and Gen Z, and inspiring to the Indonesia's young generation.
INDOZONE is a digital company, mostly recognize us through the famous tagline
(English: you must know). Released in 2019, news portal INDOZONE (www.indozone.id) created with vision to
become media with highest engagement, influential and designed towards the needs of Millennials and Gen Z.
#KAMUHARUSTAU
#KAMUHARUSTAU 3
Founder’s Letter
Warm greetings from INDOZONE’s Board of Directors.
I am delighted to share our story, INDOZONE.
As the founder and co-founder for INDOZONE, I was born during a time of the old media, newspaper. Newspaper was the only publication
containing information about global events around the world. However over the years, the media has gradually shifted, a lot.
From reading the news from the newspaper, we have been introduced with the internet which gives us easier access to receive global
news and information in timely manner. Started with PC’s and Laptop’s, technology has become more enhanced and widely available for
everyone to use by few clicks on the Smartphone’s.
With the growing internet massively available to users across Indonesia, it has created a new market for online media. As the internet
becomes more affordable, more and more people spend their time on social media due to the accessibility for online media outlets. As the
printed media has gradually changed toward online or digital media, it has set the social media as the platform for younger generations.
Victor Antony & Niko Arwandi
We are here to give an alternatively advertising and campaign platform combined with social media and online media.
Our goal is to shape and increase the netizen awareness to a positive public brand perception.
Currently the function of social media has changed, not only as a place for a community to interact but also as a platform to obtain
information and news. Statistically has shown that the active users for social media in Indonesia have massively increased, hence
INDOZONE is launched to fill in the needs for internet and social media user, Netizen.
An Interesting point of the social media, there is an interactive element to online advertising that give you a real time feedback on the
effectiveness of your advertising products. Consumers and providers can have two way dialogs much more effectively utilizing an online
media platform. These methods are proven to be more effective in comparison with the traditional advertising in television, newspapers,
magazines or websites.
#KAMUHARUSTAU 4
OUR SPIRIT IS IVI
INNOVATION
VALUE
INSPIRING
#GivePositiveImpact#KAMUHARUSTAU#BuildABetterIndonesia
#KAMUHARUSTAU 5
Since the INDOZONE website was released and running in less
than a year, with in months of the launched, our website traffic
has reached 31 Million Pageviews and 16 Million Visits, this is a
step phenomenon for a new web portal in Indonesia.
With more than 50 Million Reachout Audiences and more than
1 Billion Impressions in every month across all INDOZONE
channels and platforms, it's shows that INDOZONE has become
a National media player which has high-performance
traction and content.
The Fact
#KAMUHARUSTAU
#1
The Number One and The Biggest Media Instagram account in Indonesia
1.7+ Billion
Monthly Impressions content views across all Indozone operated channels
50+ Million
Monthly Reach-Out audience across all Indozone operated channels
17.5+ Million
Total Social Media Followers
7 Platform
Total of All Indozone Platforms
6
INDOZONE LAB
*Updated data on April 2020
12,3 Million Followers
2,1 Million Followers
1,8 Million Followers
275k Subscribers
1,1 Million Followers
10,6k Followers
www.indozone.id
31.2 M Pageviews
#KAMUHARUSTAU
Content and
Placement
for Website
Content and
Placement for
Social Media
Video
Production
Event
Platform and
Social Media
Management
7
What We Have
*click, to go directly to the selected slide category.
#KAMUHARUSTAU 8
Content and Placement
for Website
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 9
www.indozone.id
NEWS
FAKTA DAN MITOS
TECH
GAME
SOCCERWE COVERAGE
FOOD
BEAUTY
FYI
VIDEOGRAFIK
INFOGRAFIK
OTOMOTIF
SPORT
LIFE
HEALTH
TRAVEL
MOVIE
MUSIC
*Internal Google Analytics and Alexa (Updated data 5 Mei 2020)
31.2 Million Pageviews 46,27% Bounce Rate
16.1 Million Unique Users#48 Alexa Rank
• Traffic (per April 2020)• Audience
52%Male 48% Female
80% Mobile
20%
Desktop
Click me
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 10
Headline Editorial in
• Premium spot
• Placement in second slides
• Soft Sell/editorial will feel like
Indozone native article, include
brand message inside
• Sticky on homepage for 1 day
#KAMUHARUSTAU
Seulgi Red Velvet Belanja Produk Mie
Indonesia, Netizen Salfok!
Seulgi Red Velvet Belanja Produk Mie
Indonesia, Netizen Salfok!
HEADLINE
EDITORIAL
Seulgi Red Velvet Belanja Produk
Mie Indonesia, Netizen Salfok!
Click me
HEADLINE
EDITORIAL
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 11
Native Editorial
• Spot in Berita Terkini
• Soft Sell/editorial will feel like
Indozone native article, include
brand message inside
• Sticky on homepage for 1 day
NATIVE EDITORIAL
NATIVE EDITORIAL
Click me
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 12
Editorial (Creation Only, No Placement)
• Article or design creation only
• No placement
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 13
Infographic
• 1 day sticky in Infographic Homepage
• Exclude Copyrights
INFOGRAPHIC
Click me
INFOGRAPHIC
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 14
Videographic
• 1 day sticky in Videographics Homepage
• 1 Video Output: 1mins
• Video stock editing only
• Exclude Copyrights VIDEOGRAPHIC
Click me
VIDEOGRAPHIC
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 15
FYI Graphic
• 1 day sticky in FYI Homepage
• With unique design
• Up to 10 visuals photo and/or video
• Exclude Copyrights
Click meClick me
FYI GRAPHIC
FYI GRAPHIC
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 16
Event Coverage Content
❑Event Coverage in Jabodetabek
❑Event Coverage in Java (Outside Jabodetabek)
❑Event Coverage Outside Java
• Copywriter will come and write article
about the event
• Without ideation and 1 revision
• Published in Berita Terkini
• No KPI
Click me
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 17
Community Editorial
• Article will be written by our community
writer who specialise in the topic
• Guidelines come from brand and our team
Click me
Click me
Back to What We Have
CONTENT AND PLACEMENT FOR WEBSITE
#KAMUHARUSTAU 18
Special Channel
• Microsite in INDOZONE Website + 3 Native
Editorial with KPI inside + 2 infographic + 20
article No KPI + Immersive + 3 Spots for
banner placement (1 unit 970x250 and 2
unit 300x250) Inside Special Channel +
Navigation bar
• For 30 days
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
19
Masthead
• TVC / Video up to 30sec + Image
970x250 (Desktop) & 300x250 (Mobile)
320x100
970x250
300x250
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
20
• Premium
• 300x250
(Masthead Mobile)
+ 320x50
(Sticky Bottom)
+ 640x1280
(Parallax in Feed)
+ 320x100
(In Feed 1)
300x250 (Masthead Mobile)
320x50 (Sticky Bottom)
640x1280 (Parallax in Feed)
320x100 (In Feed 1)
Mobile Display Ads
❑Full Mobile Site Takeover (PACKAGE)
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑Leaderboard
• Premium
• 320x100
• Max 100kb
21
❑ Sticky Bottom
• Premium
• 320x50
• Max 100kb
320x100
320x50
Mobile Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ Parallax in Article
(in All Channels)
❑ Parallax in Feed
22
• Premium
• 640x1280
• Max 100kb
`
• Premium
• 640x1280
• Max 100kb
PARALLAX IN ARTICLE
640X1280
640x1280
640x1280
Mobile Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
• Premium
• 320x100
• Max 100kb
❑ In Feed 1 ❑ In Feed 3❑ In Feed 2
23
320x100 (in 3rd Lines)
320x100 (in 6th Lines)
320x100 (in 9th Lines)
• Premium
• 320x100
• Max 100kb
• Regular
• 320x100
• Max 100kb
Mobile Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
• Regular
• 300x250
• Max 100kb
❑ Rectangle 2❑ Rectangle 1
24
• Regular
• 300x250
• Max 100kb
300x250
300x250
Mobile Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ In Article 3❑ In Article 2
• Regular
• 300x250 or
320x100
• Max 100kb
❑ In Article 1
25
Mobile Display Ads
• Regular
• 300x250 or
320x100
• Max 100kb
• Regular
• 300x250 or
320x100
• Max 100kb
Back to What We Have
300x250
300x250
300x250
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ Performance Ads
Premium
❑ Performance Ads
Regular
26
• 300x250 or 320x100
• Max 100kb
• 300x250 or 320x100
• Max 100kb
320x100
300x250
Mobile Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ Full Desktop Site Takeover (PACKAGE)
27
• Premium
• 970x250 (Masthead Desktop)
+ 728x90 (Leaderboard)
+ 90x600 or 160x600 (Skin)
+ 728x90 (Sticky Bottom)
• Max size banner: 150kb
• Max size video TVC: 5mb; jpg, gif, html5
LEADERBOARD 728X90
970x250 (Masthead Desktop)
728x90 (Sticky Bottom)
SKIN
90X600 OR 160X600
SKIN
90X600 OR 160X600
Desktop Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ Leaderboard
28
• Premium
• 728x90
• Max 100kb
728x90
Desktop Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
• Premium
• 728x90
• Max 100kb
❑ Sticky Bottom
29
728x90
Desktop Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
• Premium
• 90x600 or 160x600
• Max 100kb
❑ Skin
30
SKIN
90X600 OR 160X600
SKIN
90X600 OR 160X600
Desktop Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ Parallax in Article
(in All Channels)
❑ Parallax in Feed
31
• Premium
• 700x525
• Max size
100kb
700x525
PARALLAX IN FEED
700X525
PARALLAX IN
ARTICLE
700X525
700x525
• Premium
• 700x525
• Max size
100kb
Desktop Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ In Feed 1 ❑ In Feed 2 ❑ In Feed 3
32
• Premium
• 728x90
• Max size 100kb
• Premium
• 728x90
• Max size 100kb
• Regular
• 728x90
• Max size 100kb
728x90 728x90 728x90
Desktop Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
33
❑ Rectangle 1 ❑ Rectangle 2
• Regular
• 300x250
• Max size
100kb
300x250
300x250
• Regular
• 300x250
• Max size
100kb
Desktop Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
34
❑ In Article 1
• Regular
• 728x90
• Max 100kb
❑ In Article 2 ❑ In Article 3
• Regular
• 728x90
• Max 100kb
• Regular
• 728x90
• Max 100kb
728x90 728x90 728x90
Desktop Display Ads
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ Performance Ads Regular
35
• 300x250 or
728x90
• Max 100kb
• 728x90 or
90x600
• Max 100kb
728x90
SKIN
90X600
SKIN
90X600
❑ Performance Ads Premium
Desktop Display Ads
300x250
728x90
STICKY BOTTOM
RECTANGLE
LEADERBOARD
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
• Breaking Running Text (Mobile + Desktop)
• Text Max 60 characters
❑ Breaking Running Text (Mobile + Desktop)
36
T• Gandeng Chungha, Konser Smartfren WOW Akan Diadakan Besok • Sukses Beri Modal Pada Perempuan Desa, Ini Profil Stafsus Andi Taufan • Jokowi Kenalkan 7 Staf Khusus Baru dari Kalangan Milenial
NATIVE
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR WEBSITE
❑ Native Berita Terkini In/Out (Mobile + Desktop)
37
• Text Max 60 characters
• Image Thumbnail
• 500x255 or 500x500
NATIVE
Back to What We Have
#KAMUHARUSTAU 38
Content and Placement
for Social Media
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
39
We have 16 Instagram account group channels for your niche and targeted audience
329k
@medanzone
332k
@indozonebeauty.id
518k
@indozonetravel
160k
@indozonefyi
210k
@indozonesoccer
828k
@indozonefood
48.6k
@indozoneforum
@faktadanmitos
1.6 million
@indozonegame
836k
@indozonetech
733k
@indozonelife
716k
@indozonemovie
691k
@indozonemusic
549k
@indozonehealth
520k
@indozoneoto
456k
75k
@indozonevideo
*Updated data on March 2020 *You can click in logo icon to go to the channel profile
Instagram
Indozone All Group Channels
@indozone.id
3.8+ million followers
Click me
+12.3 Million Followers
Instagram in Total
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
40
Audience
Most of our audience is Millennials and
Gen-Z between 18-34 y.o.
*Overview in last 12 month based on Iconosquare (from October 2018 to October 2019)
Impressions = 13B ÷ 12 month = 1.08 Billion Impressions per month
Reach = 703.6M ÷ 12 month = 58.6 Million Reach per month
@indozone.id
3.8+ million followers
Overview
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
41
#1 Instagram Media Indonesia
#1 Indonesia Instagram Account in 2017-2019
(*Based from popularity in Bestnine)
The total used number of #indozone and
#kamuharustau hastag users on Instagram
#Hashtag Used
@indozone.id
3.8+ million followers
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
42
Reach and engage our
audiences with high
performance interactions.
You can see interactions
likes, comments, shares,
saved, reach, and
impressions in every
posts.
Instagram Feed
@indozone.id
3.8+ million followers
Post Insights
Click me Click me Click me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
43
Instagram
Infographic
Instagram
Polling
@indozone.id
3.8+ million followers Click meClick me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
44
@faktadanmitos 1.6 million followers
@indozonemusic 549k followers
@indozonegame 836k followers
@indozonehealth 520k followers
66% Male
34% Female
Audience by Gender Audience by Age
25 - 34 yo = 35%
35 - 65 yo = 14%
13 - 17 yo = 7%
18 - 24 yo = 44%
65% Male
35% Female
Audience by Gender Audience by Age
25 - 34 yo = 34%
35 - 65 yo = 10%
13 - 17 yo = 7%
18 - 24 yo = 49%
84% Male
16% Female
Audience by Gender Audience by Age
25 - 34 yo = 30%
35 - 65 yo = 11%
13 - 17 yo = 10%
18 - 24 yo = 49%
56% Male
44% Female
Audience by Gender Audience by Age
25 - 34 yo = 37%
35 - 65 yo = 15%
13 - 17 yo = 6%
18 - 24 yo = 42%
Reach 795,065
+175,445 vs. Dec 27 - Jan 02
Impressions 8,069,451
+1,589,715 vs. Dec 27 - Jan 02
Reach 428,216
-71,920 vs. Dec 27 - Jan 02
Impressions 4,472,202
-1,329,555 vs. Dec 27 - Jan 02
Reach 453,909
+58,807 vs. Dec 27 - Jan 02
Impressions 1,782,288
-66,018 vs. Dec 27 - Jan 02
Reach 719,768
+176,129 vs. Dec 27 - Jan 02
Impressions 2,546,692
+49,546 vs. Dec 27 - Jan 02
Instagram
Indozone All Group Channels
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
45
@medanzone 329k followers
@indozonevideo 75k followers
@indozonesoccer 210k followers
@indozonefood 828k followers
66% Male
34% Female
Audience by Gender Audience by Age
25 - 34 yo = 42%
35 - 65 yo = 19%
13 - 17 yo = 3%
18 - 24 yo = 36%
65% Male
35% Female
Audience by Gender Audience by Age
25 - 34 yo = 34%
35 - 65 yo = 12%
13 - 17 yo = 9%
18 - 24 yo = 45%
88% Male
12% Female
Audience by Gender Audience by Age
25 - 34 yo = 36%
35 - 65 yo = 10%
13 - 17 yo = 9%
18 - 24 yo = 45%
49% Male
51% Female
Audience by Gender Audience by Age
25 - 34 yo = 39%
35 - 65 yo = 16%
13 - 17 yo = 5%
18 - 24 yo = 40%
Reach 182,490
-38,121 vs. Dec 27 - Jan 02
Impressions 2,625,910
-102,882 vs. Dec 27 - Jan 02
Reach 346,793
-31,090 vs. Dec 27 - Jan 02
Impressions 2,538,532
-400,667 vs. Dec 27 - Jan 02
Reach 20,513
+6,599 vs. Dec 27 - Jan 02
Impressions 76,112
+12,518 vs. Dec 27 - Jan 02
Reach 862,770
-27,526 vs. Dec 27 - Jan 02
Impressions 3,681,915
-594,543 vs. Dec 27 - Jan 02
Instagram
Indozone All Group Channels
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
46
@indozonetech 733k followers
@indozoneforum 48.6k followers
@indozonebeauty.id 332k followers
@indozonelife 716k followers
77% Male
23% Female
Audience by Gender Audience by Age
25 - 34 yo = 34%
35 - 65 yo = 12%
13 - 17 yo = 7%
18 - 24 yo = 47%
71% Male
29% Female
Audience by Gender Audience by Age
25 - 34 yo = 32%
35 - 65 yo = 13%
13 - 17 yo = 10%
18 - 24 yo = 45%
38% Male
62% Female
Audience by Gender Audience by Age
25 - 34 yo = 19%
35 - 65 yo = 8%
13 - 17 yo = 9%
18 - 24 yo = 64%
68% Male
32% Female
Audience by Gender Audience by Age
25 - 34 yo = 37%
35 - 65 yo = 13%
13 - 17 yo = 5%
18 - 24 yo = 45%
Reach 881,265
+246,166 vs. Dec 27 - Jan 02
Impressions 4,976,226
+314,561 vs. Dec 27 - Jan 02
Reach 426,895
+88,875 vs. Dec 27 - Jan 02
Impressions 1,119,087
+65,121 vs. Dec 27 - Jan 02
Reach 9,920
+4,590 vs. Dec 27 - Jan 02
Impressions 18,582
+10,164 vs. Dec 27 - Jan 02
Reach 1,024,607
+123,801 vs. Dec 27 - Jan 02
Impressions 3,787,759
+601,970 vs. Dec 27 - Jan 02
Instagram
Indozone All Group Channels
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
47
@indozonetravel 518k followers
@indozonemovie
@indozoneoto 456k followers
@indozonefyi
66% Male
34% Female
Audience by Gender Audience by Age
25 - 34 yo = 42%
35 - 65 yo = 12%
13 - 17 yo = 4%
18 - 24 yo = 42%
70% Male
30% Female
Audience by Gender Audience by Age
25 - 34 yo = 31%
35 - 65 yo = 9%
13 - 17 yo = 9%
18 - 24 yo = 51%
92% Male
8% Female
Audience by Gender Audience by Age
25 - 34 yo = 40%
35 - 65 yo = 15%
13 - 17 yo = 6%
18 - 24 yo = 39%
67% Male
33% Female
Audience by Gender Audience by Age
25 - 34 yo = 32%
35 - 65 yo = 12%
13 - 17 yo = 10%
18 - 24 yo = 46%
691k followers 160k followers
Reach 808,831
+281,827 vs. Dec 27 - Jan 02
Impressions 3,150,086
-590,864 vs. Dec 27 - Jan 02
Reach 85,001
+9,381 vs. Dec 27 - Jan 02
Impressions 542,552
+15,147 vs. Dec 27 - Jan 02
Reach 517,554
-171,450 vs. Dec 27 - Jan 02
Impressions 3,800,180
-1,152,797 vs. Dec 27 - Jan 02
Reach 743,280
-54,044 vs. Dec 27 - Jan 02
Impressions 1,250,492
-191,169 vs. Dec 27 - Jan 02
Instagram
Indozone All Group Channels
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
48
• Story Telling
• Native with template #KAMUHARUSTAU
(image/video)
• Keep permanent
Instagram Post Soft Sell Click me Click me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
49
• Product Branding
• No template (image/video)
• Keep 7 days
Instagram Post Hard Sell Click meClick me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
• Soft Sell/Hard Sell in stories (image/video)
with URL for swipe up
• Keep 24 hours
50
Instagram Story Click me Click me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
Click me
51
• Polling Soft Sell/Hard Sell in stories (image/video)
• Keep 24 hours
Instagram Polling Click me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
• Slideshow
• Up to 10 visuals (image/video)
• Native with template #KAMUHARUSTAU
(image/video)
• Keep permanent
52
Click me
Instagram Soft Carousel
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
Click me
53
• Slideshow
• Up to 10 visuals (image/video)
• No Template (image/video)
• Keep 7 Days
Instagram Hard Carousel
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
54
• Placement video on IG TV
• Max duration 5min video
• Keep 7 days
Instagram TV Click meClick me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
• Max duration 1 hour
• Smartphone Resolution
• Keep 24 hours
55
Instagram Live
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
• Create, Design and Guidelines come from brand
and our team
• Exclude Copyrights
• Will post in our Instagram Story (@indozone.id),
Facebook, Twitter and Line
56
Infographic Click me Click me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
57
• 1 Video Output; 1mins
• Video stock editing only
• Exclude Copyrights
• Will post in our Instagram Feed (@indozone.id),
Facebook, Twitter and Line
Videographic Click me Click me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
• Create, Design and Guidelines come from brand and our team
• With unique design
• Up to 10 visuals photo and/or video
• Exclude Copyrights
• Will post in our Instagram Feed (@indozonefyi) and Repost in
Instagram Feed (@indozone.id)
58
FYI Graphic Click me
Click me
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
*Updated data on March 2020
Facebook Post
59
• Soft Sell/Hard Sell poster (image/video) with URL
Click me
Indozone.id
2.042.744 followers
Back to What We Have
#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
60
• Content is 1 image or video with caption
and URL to landing page
• Reach is based on LINE followers
LINE Broadcast
@indozone
1.105.122 followers
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#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
61
• Soft Sell/Hard Sell poster
(image/video) with URL
Twitter Post Click me Click me
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#KAMUHARUSTAU
CONTENT AND PLACEMENT FOR SOCIAL MEDIA
Youtube Post
62
INDOZONE
280K subscribers
• Content Production + Content Distribution + Built-In Ads in Program
CUSTOM PROGRAMS
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MUSIC ZONE
TALKZONE
INDOZONE TALKSHOW
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CONTENT AND PLACEMENT FOR SOCIAL MEDIA
63
• Official INDOZONE LinkedIn Account
• Professional Networking
• Credibility Company
• Work at INDOZONE
• Life at INDOZONE
LinkedIn
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10K followers
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Platform and Social Media
Management
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#KAMUHARUSTAU
PLATFORM AND SOCIAL MEDIA MANAGEMENT
65
Content Production
• Content ideation
• Content production for
social media/Youtube
• Video production for
social media/Youtube
• Copywriting and draft
caption
Content Management
• Distribution content
• Social media ads plan
• Maintaining accounts
• Report and analysis
• Content Schedule
• Dedicated admin
Strategy and Concept
• Communication
strategy
• Monthly tactical
ideation
• Branding and engage
fanbase audience
• Template concept
• What We Do? • How We Do?
Build and maintain for you
this 3 account platforms:
*this will be your social
media assets
Back to What We Have
#KAMUHARUSTAU
PLATFORM AND SOCIAL MEDIA MANAGEMENT
66
• Build and maintain for social media asset
(Instagram, Facebook and Youtube)
• Content ideation and template concept
• Produce and distribute content
• Daily posting for 365 days or 1 content everyday,
mixing in many format content (feed, stories,
video, etc)
• Produce 24 video in a year (2 video per month)
• Free 3X Post Soft Sell in Instagram @indozone.id
• Monthly report and analysis
• Dedicated admin
[SPECIAL PACKAGE] Platform and Social Media Management
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#KAMUHARUSTAU
PLATFORM AND SOCIAL MEDIA MANAGEMENT
67
• Strategy and ideation to scale crowded
• Customise online activity/campaign
• Instagram follow/comment/repost
competition or photo challenge
submission
• 3X Giveaway Post Soft Sell in
Instagram @indozone.id
• Giveaway prizes and rewards for
Winners will be discussed together
• Will be run within 30 days and Winners
will be announced on the client’s
official Instagram account
[SPECIAL PACKAGE] Instagram Online Activation
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#KAMUHARUSTAU 68
Video Production
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VIDEO PRODUCTION
#KAMUHARUSTAU 69
Video Event Coverage
• Jabodetabek Area
• 1 Video Output; 2-3 Minutes
• Exclude Copyrights
• 1 day shooting
• Placement on YouTube, no KPI
Back to What We Have
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VIDEO PRODUCTION
#KAMUHARUSTAU
Manifesto Video
70
• Jabodetabek Area
• 1 Video Output; 2-3 Minutes
• Exclude Copyrights
• 1 day shooting
• Placement on YouTube, no KPI
Back to What We Have
Click me
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VIDEO PRODUCTION
#KAMUHARUSTAU 71
News Flash
• Jabodetabek Area
• 1 Video Output; 5-15 minutes
• Exclude Copyrights
• 1 day shooting
• Placement on YouTube, no KPI
Click me
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VIDEO PRODUCTION
#KAMUHARUSTAU
Exclusive Interview
72
• Jabodetabek Area
• 1 Video Output; 5-15 minutes
• Exclude Copyrights
• 1 day shooting
• Placement on YouTube, no KPI
Back to What We Have
Click me
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VIDEO PRODUCTION
#KAMUHARUSTAU 73
Product Review/Tutorial
• Jabodetabek Area
• 1 Video Output
• Exclude Copyrights
• 1 day shooting
• Placement on YouTube, no KPI
Click me
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VIDEO PRODUCTION
#KAMUHARUSTAU
Music Video
74
• Indozone Park Area
• 1 Video Output
• Exclude Copyrights
• 1 day shooting
• For 1 song
• Not include musical instrument
• Placement on YouTube, no KPI
Back to What We Have
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VIDEO PRODUCTION
#KAMUHARUSTAU
Motion Graphic
(2D/3D Animation)
75
• 1 Video Output; 1 mins
• Exclude Copyrights
• Placement on YouTube, no KPI
Click me
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VIDEO PRODUCTION
#KAMUHARUSTAU 76
Travel Video
(Semi-Documentary)
• Location Based on Request
• 1 Video Output; 5-15 Minutes
• Exclude Copyrights
• 1 day shooting
• Placement on YouTube, no KPI
Click me
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VIDEO PRODUCTION
#KAMUHARUSTAU 77
Digital Video Commercial
(Custom DVC/TVC)
• Location Based on Request
• 1 Video Output; 5-15 Minutes
• Exclude Copyrights
• 1 day shooting
• Placement on YouTube, no KPI
Click me
Back to What We Have
VIDEO PRODUCTION
#KAMUHARUSTAU 78
• Jabodetabek Area
• 1 Video Output; 2-3 Minutes
• Exclude Copyrights
• 1 day shooting
• Exclude Placement
IG TV Video
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VIDEO PRODUCTION
#KAMUHARUSTAU 79
Video Hacks
Social Experiment
(Custom Production)
• Jabodetabek Area
• 1 Video Output; 2-3 Minutes
• Exclude Copyrights
• 1 day shooting
• Exclude Placement
Click me
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VIDEO PRODUCTION
#KAMUHARUSTAU 80
Web Series
• Jabodetabek Area
• Location Based on Request
• 5 Episode Video Output
• Exclude Copyrights
• Placement on YouTube, no KPI
Back to What We Have
Click me
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#KAMUHARUSTAU 81
Event
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EVENT
#KAMUHARUSTAU
Event Gathering/Talkshow/Workshop
Class with Expertise or Influencer
82
• Event at Indozone Park • Event locations outside
the Indozone Park office will incur additional
costs • Meals for 50 pax and 1 snacks corner • 1
Expertise or Influencer • 1 MC • Event content
talkshow or workshop class • Backdrop event •
Sound system and TV for TVC Looping • Crew &
operational • Photo & Video Documentation will
placement on YouTube, no KPI • 1 Article
Coverage will post in website Indozone
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EVENT
#KAMUHARUSTAU 83
Mini Concert
• Event at Indozone Park • Event locations
outside the Indozone Park office will incur
additional costs • Meals for 100 pax and 1
snacks corner • 1 Solo/Music Band • Mini
concert performance band • Backdrop
event • Sound system and TV for TVC
Looping • Crew & operational • Photo &
Video Documentation will placement on
YouTube, no KPI • 1 Article Coverage will
post in website Indozone
Click me
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EVENT
#KAMUHARUSTAU 84
Goes to Campus or School
• Jabodetabek Area • 1 Campus or
School • 1 Expertise or Influencer • MC •
Event content talkshow or seminar or
sharing • Meals for 100 pax • Backdrop
event • Sound system and TV for TVC
Looping • Crew & Operational • Photo &
Video Documentation will placement on
YouTube, no KPI • 1 Article Coverage
will post in website Indozone
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EVENT
#KAMUHARUSTAU 85
Product or Album Launching
• Venue at Indozone Park • Venue locations outside
the Indozone Park office will incur additional costs •
Meals for 100 pax and 1 snacks corner • 1 Expertise
or Influencer • 1 MC • Product or Album Launching •
Press release and media invitation • Backdrop event
• Sound system and TV for TVC Looping • Crew &
operational • Photo & Video Documentation will
placement on YouTube, no KPI • Article Coverage
will post 3X in Instagram (@indozone.id) and post
3X in Website Indozone
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#KAMUHARUSTAU 86
Creative & Marketing Service
• Custom Online Activation
• Custom Offiline Activation
• Strategy/Campaign Management
• Content Creator/KOL
Video
• Video Placement
• Live Streaming
• Event Advertising
• Digital Advertising
• TVC/Video Marketing
• Video Production
Creator Marketing
• Mega Creator
• Macro Creator
• Micro Creator
• Can We Help You?
OUR OTHER PRODUCTS & SERVICES
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#KAMUHARUSTAU 87
OUR SATISFIED CLIENTS AND PARTNERS
And many more satisfied clients and partners…
*click on the brands icon, to go directly to the real portfolio showcase
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#KAMUHARUSTAU 88
KEPOLISIAN NEGARA
REPUBLIK INDONESIA
Do you have any question? Let’s discuss with us!
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INDOZONE MEDIA PROFILE 2020

  • 1. #KAMUHARUSTAU MEDIA PROFILE 2020 Copyright © 2020 PT. Indozone Media Indonesia. All Rights Reserved.
  • 2. #KAMUHARUSTAU 2 About INDOZONE is a multi-platform news and entertainment media focus for Millennials and Gen Z. Beginning from Instagram account @indozone.id in 2014, INDOZONE has become fast growing hub for Millennials and Gen Z viewers in the dynamic Indonesian market. PT Indozone Media Indonesia established in 2018, and our web portal (www.indozone.id) released in 2 September 2019 ago. Now we will continue to work towards fulfilling the needs of Millennials and Gen Z, and inspiring to the Indonesia's young generation. INDOZONE is a digital company, mostly recognize us through the famous tagline (English: you must know). Released in 2019, news portal INDOZONE (www.indozone.id) created with vision to become media with highest engagement, influential and designed towards the needs of Millennials and Gen Z. #KAMUHARUSTAU
  • 3. #KAMUHARUSTAU 3 Founder’s Letter Warm greetings from INDOZONE’s Board of Directors. I am delighted to share our story, INDOZONE. As the founder and co-founder for INDOZONE, I was born during a time of the old media, newspaper. Newspaper was the only publication containing information about global events around the world. However over the years, the media has gradually shifted, a lot. From reading the news from the newspaper, we have been introduced with the internet which gives us easier access to receive global news and information in timely manner. Started with PC’s and Laptop’s, technology has become more enhanced and widely available for everyone to use by few clicks on the Smartphone’s. With the growing internet massively available to users across Indonesia, it has created a new market for online media. As the internet becomes more affordable, more and more people spend their time on social media due to the accessibility for online media outlets. As the printed media has gradually changed toward online or digital media, it has set the social media as the platform for younger generations. Victor Antony & Niko Arwandi We are here to give an alternatively advertising and campaign platform combined with social media and online media. Our goal is to shape and increase the netizen awareness to a positive public brand perception. Currently the function of social media has changed, not only as a place for a community to interact but also as a platform to obtain information and news. Statistically has shown that the active users for social media in Indonesia have massively increased, hence INDOZONE is launched to fill in the needs for internet and social media user, Netizen. An Interesting point of the social media, there is an interactive element to online advertising that give you a real time feedback on the effectiveness of your advertising products. Consumers and providers can have two way dialogs much more effectively utilizing an online media platform. These methods are proven to be more effective in comparison with the traditional advertising in television, newspapers, magazines or websites.
  • 4. #KAMUHARUSTAU 4 OUR SPIRIT IS IVI INNOVATION VALUE INSPIRING #GivePositiveImpact#KAMUHARUSTAU#BuildABetterIndonesia
  • 5. #KAMUHARUSTAU 5 Since the INDOZONE website was released and running in less than a year, with in months of the launched, our website traffic has reached 31 Million Pageviews and 16 Million Visits, this is a step phenomenon for a new web portal in Indonesia. With more than 50 Million Reachout Audiences and more than 1 Billion Impressions in every month across all INDOZONE channels and platforms, it's shows that INDOZONE has become a National media player which has high-performance traction and content. The Fact
  • 6. #KAMUHARUSTAU #1 The Number One and The Biggest Media Instagram account in Indonesia 1.7+ Billion Monthly Impressions content views across all Indozone operated channels 50+ Million Monthly Reach-Out audience across all Indozone operated channels 17.5+ Million Total Social Media Followers 7 Platform Total of All Indozone Platforms 6 INDOZONE LAB *Updated data on April 2020 12,3 Million Followers 2,1 Million Followers 1,8 Million Followers 275k Subscribers 1,1 Million Followers 10,6k Followers www.indozone.id 31.2 M Pageviews
  • 7. #KAMUHARUSTAU Content and Placement for Website Content and Placement for Social Media Video Production Event Platform and Social Media Management 7 What We Have *click, to go directly to the selected slide category.
  • 8. #KAMUHARUSTAU 8 Content and Placement for Website Back to What We Have
  • 9. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 9 www.indozone.id NEWS FAKTA DAN MITOS TECH GAME SOCCERWE COVERAGE FOOD BEAUTY FYI VIDEOGRAFIK INFOGRAFIK OTOMOTIF SPORT LIFE HEALTH TRAVEL MOVIE MUSIC *Internal Google Analytics and Alexa (Updated data 5 Mei 2020) 31.2 Million Pageviews 46,27% Bounce Rate 16.1 Million Unique Users#48 Alexa Rank • Traffic (per April 2020)• Audience 52%Male 48% Female 80% Mobile 20% Desktop Click me Back to What We Have
  • 10. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 10 Headline Editorial in • Premium spot • Placement in second slides • Soft Sell/editorial will feel like Indozone native article, include brand message inside • Sticky on homepage for 1 day #KAMUHARUSTAU Seulgi Red Velvet Belanja Produk Mie Indonesia, Netizen Salfok! Seulgi Red Velvet Belanja Produk Mie Indonesia, Netizen Salfok! HEADLINE EDITORIAL Seulgi Red Velvet Belanja Produk Mie Indonesia, Netizen Salfok! Click me HEADLINE EDITORIAL Back to What We Have
  • 11. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 11 Native Editorial • Spot in Berita Terkini • Soft Sell/editorial will feel like Indozone native article, include brand message inside • Sticky on homepage for 1 day NATIVE EDITORIAL NATIVE EDITORIAL Click me Back to What We Have
  • 12. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 12 Editorial (Creation Only, No Placement) • Article or design creation only • No placement Back to What We Have
  • 13. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 13 Infographic • 1 day sticky in Infographic Homepage • Exclude Copyrights INFOGRAPHIC Click me INFOGRAPHIC Back to What We Have
  • 14. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 14 Videographic • 1 day sticky in Videographics Homepage • 1 Video Output: 1mins • Video stock editing only • Exclude Copyrights VIDEOGRAPHIC Click me VIDEOGRAPHIC Back to What We Have
  • 15. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 15 FYI Graphic • 1 day sticky in FYI Homepage • With unique design • Up to 10 visuals photo and/or video • Exclude Copyrights Click meClick me FYI GRAPHIC FYI GRAPHIC Back to What We Have
  • 16. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 16 Event Coverage Content ❑Event Coverage in Jabodetabek ❑Event Coverage in Java (Outside Jabodetabek) ❑Event Coverage Outside Java • Copywriter will come and write article about the event • Without ideation and 1 revision • Published in Berita Terkini • No KPI Click me Back to What We Have
  • 17. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 17 Community Editorial • Article will be written by our community writer who specialise in the topic • Guidelines come from brand and our team Click me Click me Back to What We Have
  • 18. CONTENT AND PLACEMENT FOR WEBSITE #KAMUHARUSTAU 18 Special Channel • Microsite in INDOZONE Website + 3 Native Editorial with KPI inside + 2 infographic + 20 article No KPI + Immersive + 3 Spots for banner placement (1 unit 970x250 and 2 unit 300x250) Inside Special Channel + Navigation bar • For 30 days Back to What We Have
  • 19. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE 19 Masthead • TVC / Video up to 30sec + Image 970x250 (Desktop) & 300x250 (Mobile) 320x100 970x250 300x250 Back to What We Have
  • 20. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE 20 • Premium • 300x250 (Masthead Mobile) + 320x50 (Sticky Bottom) + 640x1280 (Parallax in Feed) + 320x100 (In Feed 1) 300x250 (Masthead Mobile) 320x50 (Sticky Bottom) 640x1280 (Parallax in Feed) 320x100 (In Feed 1) Mobile Display Ads ❑Full Mobile Site Takeover (PACKAGE) Back to What We Have
  • 21. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑Leaderboard • Premium • 320x100 • Max 100kb 21 ❑ Sticky Bottom • Premium • 320x50 • Max 100kb 320x100 320x50 Mobile Display Ads Back to What We Have
  • 22. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ Parallax in Article (in All Channels) ❑ Parallax in Feed 22 • Premium • 640x1280 • Max 100kb ` • Premium • 640x1280 • Max 100kb PARALLAX IN ARTICLE 640X1280 640x1280 640x1280 Mobile Display Ads Back to What We Have
  • 23. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE • Premium • 320x100 • Max 100kb ❑ In Feed 1 ❑ In Feed 3❑ In Feed 2 23 320x100 (in 3rd Lines) 320x100 (in 6th Lines) 320x100 (in 9th Lines) • Premium • 320x100 • Max 100kb • Regular • 320x100 • Max 100kb Mobile Display Ads Back to What We Have
  • 24. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE • Regular • 300x250 • Max 100kb ❑ Rectangle 2❑ Rectangle 1 24 • Regular • 300x250 • Max 100kb 300x250 300x250 Mobile Display Ads Back to What We Have
  • 25. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ In Article 3❑ In Article 2 • Regular • 300x250 or 320x100 • Max 100kb ❑ In Article 1 25 Mobile Display Ads • Regular • 300x250 or 320x100 • Max 100kb • Regular • 300x250 or 320x100 • Max 100kb Back to What We Have 300x250 300x250 300x250
  • 26. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ Performance Ads Premium ❑ Performance Ads Regular 26 • 300x250 or 320x100 • Max 100kb • 300x250 or 320x100 • Max 100kb 320x100 300x250 Mobile Display Ads Back to What We Have
  • 27. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ Full Desktop Site Takeover (PACKAGE) 27 • Premium • 970x250 (Masthead Desktop) + 728x90 (Leaderboard) + 90x600 or 160x600 (Skin) + 728x90 (Sticky Bottom) • Max size banner: 150kb • Max size video TVC: 5mb; jpg, gif, html5 LEADERBOARD 728X90 970x250 (Masthead Desktop) 728x90 (Sticky Bottom) SKIN 90X600 OR 160X600 SKIN 90X600 OR 160X600 Desktop Display Ads Back to What We Have
  • 28. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ Leaderboard 28 • Premium • 728x90 • Max 100kb 728x90 Desktop Display Ads Back to What We Have
  • 29. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE • Premium • 728x90 • Max 100kb ❑ Sticky Bottom 29 728x90 Desktop Display Ads Back to What We Have
  • 30. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE • Premium • 90x600 or 160x600 • Max 100kb ❑ Skin 30 SKIN 90X600 OR 160X600 SKIN 90X600 OR 160X600 Desktop Display Ads Back to What We Have
  • 31. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ Parallax in Article (in All Channels) ❑ Parallax in Feed 31 • Premium • 700x525 • Max size 100kb 700x525 PARALLAX IN FEED 700X525 PARALLAX IN ARTICLE 700X525 700x525 • Premium • 700x525 • Max size 100kb Desktop Display Ads Back to What We Have
  • 32. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ In Feed 1 ❑ In Feed 2 ❑ In Feed 3 32 • Premium • 728x90 • Max size 100kb • Premium • 728x90 • Max size 100kb • Regular • 728x90 • Max size 100kb 728x90 728x90 728x90 Desktop Display Ads Back to What We Have
  • 33. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE 33 ❑ Rectangle 1 ❑ Rectangle 2 • Regular • 300x250 • Max size 100kb 300x250 300x250 • Regular • 300x250 • Max size 100kb Desktop Display Ads Back to What We Have
  • 34. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE 34 ❑ In Article 1 • Regular • 728x90 • Max 100kb ❑ In Article 2 ❑ In Article 3 • Regular • 728x90 • Max 100kb • Regular • 728x90 • Max 100kb 728x90 728x90 728x90 Desktop Display Ads Back to What We Have
  • 35. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ Performance Ads Regular 35 • 300x250 or 728x90 • Max 100kb • 728x90 or 90x600 • Max 100kb 728x90 SKIN 90X600 SKIN 90X600 ❑ Performance Ads Premium Desktop Display Ads 300x250 728x90 STICKY BOTTOM RECTANGLE LEADERBOARD Back to What We Have
  • 36. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE • Breaking Running Text (Mobile + Desktop) • Text Max 60 characters ❑ Breaking Running Text (Mobile + Desktop) 36 T• Gandeng Chungha, Konser Smartfren WOW Akan Diadakan Besok • Sukses Beri Modal Pada Perempuan Desa, Ini Profil Stafsus Andi Taufan • Jokowi Kenalkan 7 Staf Khusus Baru dari Kalangan Milenial NATIVE Back to What We Have
  • 37. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR WEBSITE ❑ Native Berita Terkini In/Out (Mobile + Desktop) 37 • Text Max 60 characters • Image Thumbnail • 500x255 or 500x500 NATIVE Back to What We Have
  • 38. #KAMUHARUSTAU 38 Content and Placement for Social Media Back to What We Have
  • 39. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 39 We have 16 Instagram account group channels for your niche and targeted audience 329k @medanzone 332k @indozonebeauty.id 518k @indozonetravel 160k @indozonefyi 210k @indozonesoccer 828k @indozonefood 48.6k @indozoneforum @faktadanmitos 1.6 million @indozonegame 836k @indozonetech 733k @indozonelife 716k @indozonemovie 691k @indozonemusic 549k @indozonehealth 520k @indozoneoto 456k 75k @indozonevideo *Updated data on March 2020 *You can click in logo icon to go to the channel profile Instagram Indozone All Group Channels @indozone.id 3.8+ million followers Click me +12.3 Million Followers Instagram in Total Back to What We Have
  • 40. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 40 Audience Most of our audience is Millennials and Gen-Z between 18-34 y.o. *Overview in last 12 month based on Iconosquare (from October 2018 to October 2019) Impressions = 13B ÷ 12 month = 1.08 Billion Impressions per month Reach = 703.6M ÷ 12 month = 58.6 Million Reach per month @indozone.id 3.8+ million followers Overview Back to What We Have
  • 41. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 41 #1 Instagram Media Indonesia #1 Indonesia Instagram Account in 2017-2019 (*Based from popularity in Bestnine) The total used number of #indozone and #kamuharustau hastag users on Instagram #Hashtag Used @indozone.id 3.8+ million followers Back to What We Have
  • 42. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 42 Reach and engage our audiences with high performance interactions. You can see interactions likes, comments, shares, saved, reach, and impressions in every posts. Instagram Feed @indozone.id 3.8+ million followers Post Insights Click me Click me Click me Back to What We Have
  • 43. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 43 Instagram Infographic Instagram Polling @indozone.id 3.8+ million followers Click meClick me Back to What We Have
  • 44. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 44 @faktadanmitos 1.6 million followers @indozonemusic 549k followers @indozonegame 836k followers @indozonehealth 520k followers 66% Male 34% Female Audience by Gender Audience by Age 25 - 34 yo = 35% 35 - 65 yo = 14% 13 - 17 yo = 7% 18 - 24 yo = 44% 65% Male 35% Female Audience by Gender Audience by Age 25 - 34 yo = 34% 35 - 65 yo = 10% 13 - 17 yo = 7% 18 - 24 yo = 49% 84% Male 16% Female Audience by Gender Audience by Age 25 - 34 yo = 30% 35 - 65 yo = 11% 13 - 17 yo = 10% 18 - 24 yo = 49% 56% Male 44% Female Audience by Gender Audience by Age 25 - 34 yo = 37% 35 - 65 yo = 15% 13 - 17 yo = 6% 18 - 24 yo = 42% Reach 795,065 +175,445 vs. Dec 27 - Jan 02 Impressions 8,069,451 +1,589,715 vs. Dec 27 - Jan 02 Reach 428,216 -71,920 vs. Dec 27 - Jan 02 Impressions 4,472,202 -1,329,555 vs. Dec 27 - Jan 02 Reach 453,909 +58,807 vs. Dec 27 - Jan 02 Impressions 1,782,288 -66,018 vs. Dec 27 - Jan 02 Reach 719,768 +176,129 vs. Dec 27 - Jan 02 Impressions 2,546,692 +49,546 vs. Dec 27 - Jan 02 Instagram Indozone All Group Channels Back to What We Have
  • 45. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 45 @medanzone 329k followers @indozonevideo 75k followers @indozonesoccer 210k followers @indozonefood 828k followers 66% Male 34% Female Audience by Gender Audience by Age 25 - 34 yo = 42% 35 - 65 yo = 19% 13 - 17 yo = 3% 18 - 24 yo = 36% 65% Male 35% Female Audience by Gender Audience by Age 25 - 34 yo = 34% 35 - 65 yo = 12% 13 - 17 yo = 9% 18 - 24 yo = 45% 88% Male 12% Female Audience by Gender Audience by Age 25 - 34 yo = 36% 35 - 65 yo = 10% 13 - 17 yo = 9% 18 - 24 yo = 45% 49% Male 51% Female Audience by Gender Audience by Age 25 - 34 yo = 39% 35 - 65 yo = 16% 13 - 17 yo = 5% 18 - 24 yo = 40% Reach 182,490 -38,121 vs. Dec 27 - Jan 02 Impressions 2,625,910 -102,882 vs. Dec 27 - Jan 02 Reach 346,793 -31,090 vs. Dec 27 - Jan 02 Impressions 2,538,532 -400,667 vs. Dec 27 - Jan 02 Reach 20,513 +6,599 vs. Dec 27 - Jan 02 Impressions 76,112 +12,518 vs. Dec 27 - Jan 02 Reach 862,770 -27,526 vs. Dec 27 - Jan 02 Impressions 3,681,915 -594,543 vs. Dec 27 - Jan 02 Instagram Indozone All Group Channels Back to What We Have
  • 46. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 46 @indozonetech 733k followers @indozoneforum 48.6k followers @indozonebeauty.id 332k followers @indozonelife 716k followers 77% Male 23% Female Audience by Gender Audience by Age 25 - 34 yo = 34% 35 - 65 yo = 12% 13 - 17 yo = 7% 18 - 24 yo = 47% 71% Male 29% Female Audience by Gender Audience by Age 25 - 34 yo = 32% 35 - 65 yo = 13% 13 - 17 yo = 10% 18 - 24 yo = 45% 38% Male 62% Female Audience by Gender Audience by Age 25 - 34 yo = 19% 35 - 65 yo = 8% 13 - 17 yo = 9% 18 - 24 yo = 64% 68% Male 32% Female Audience by Gender Audience by Age 25 - 34 yo = 37% 35 - 65 yo = 13% 13 - 17 yo = 5% 18 - 24 yo = 45% Reach 881,265 +246,166 vs. Dec 27 - Jan 02 Impressions 4,976,226 +314,561 vs. Dec 27 - Jan 02 Reach 426,895 +88,875 vs. Dec 27 - Jan 02 Impressions 1,119,087 +65,121 vs. Dec 27 - Jan 02 Reach 9,920 +4,590 vs. Dec 27 - Jan 02 Impressions 18,582 +10,164 vs. Dec 27 - Jan 02 Reach 1,024,607 +123,801 vs. Dec 27 - Jan 02 Impressions 3,787,759 +601,970 vs. Dec 27 - Jan 02 Instagram Indozone All Group Channels Back to What We Have
  • 47. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 47 @indozonetravel 518k followers @indozonemovie @indozoneoto 456k followers @indozonefyi 66% Male 34% Female Audience by Gender Audience by Age 25 - 34 yo = 42% 35 - 65 yo = 12% 13 - 17 yo = 4% 18 - 24 yo = 42% 70% Male 30% Female Audience by Gender Audience by Age 25 - 34 yo = 31% 35 - 65 yo = 9% 13 - 17 yo = 9% 18 - 24 yo = 51% 92% Male 8% Female Audience by Gender Audience by Age 25 - 34 yo = 40% 35 - 65 yo = 15% 13 - 17 yo = 6% 18 - 24 yo = 39% 67% Male 33% Female Audience by Gender Audience by Age 25 - 34 yo = 32% 35 - 65 yo = 12% 13 - 17 yo = 10% 18 - 24 yo = 46% 691k followers 160k followers Reach 808,831 +281,827 vs. Dec 27 - Jan 02 Impressions 3,150,086 -590,864 vs. Dec 27 - Jan 02 Reach 85,001 +9,381 vs. Dec 27 - Jan 02 Impressions 542,552 +15,147 vs. Dec 27 - Jan 02 Reach 517,554 -171,450 vs. Dec 27 - Jan 02 Impressions 3,800,180 -1,152,797 vs. Dec 27 - Jan 02 Reach 743,280 -54,044 vs. Dec 27 - Jan 02 Impressions 1,250,492 -191,169 vs. Dec 27 - Jan 02 Instagram Indozone All Group Channels Back to What We Have
  • 48. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 48 • Story Telling • Native with template #KAMUHARUSTAU (image/video) • Keep permanent Instagram Post Soft Sell Click me Click me Back to What We Have
  • 49. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 49 • Product Branding • No template (image/video) • Keep 7 days Instagram Post Hard Sell Click meClick me Back to What We Have
  • 50. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA • Soft Sell/Hard Sell in stories (image/video) with URL for swipe up • Keep 24 hours 50 Instagram Story Click me Click me Back to What We Have
  • 51. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA Click me 51 • Polling Soft Sell/Hard Sell in stories (image/video) • Keep 24 hours Instagram Polling Click me Back to What We Have
  • 52. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA • Slideshow • Up to 10 visuals (image/video) • Native with template #KAMUHARUSTAU (image/video) • Keep permanent 52 Click me Instagram Soft Carousel Back to What We Have
  • 53. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA Click me 53 • Slideshow • Up to 10 visuals (image/video) • No Template (image/video) • Keep 7 Days Instagram Hard Carousel Back to What We Have
  • 54. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 54 • Placement video on IG TV • Max duration 5min video • Keep 7 days Instagram TV Click meClick me Back to What We Have
  • 55. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA • Max duration 1 hour • Smartphone Resolution • Keep 24 hours 55 Instagram Live Back to What We Have
  • 56. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA • Create, Design and Guidelines come from brand and our team • Exclude Copyrights • Will post in our Instagram Story (@indozone.id), Facebook, Twitter and Line 56 Infographic Click me Click me Back to What We Have
  • 57. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 57 • 1 Video Output; 1mins • Video stock editing only • Exclude Copyrights • Will post in our Instagram Feed (@indozone.id), Facebook, Twitter and Line Videographic Click me Click me Back to What We Have
  • 58. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA • Create, Design and Guidelines come from brand and our team • With unique design • Up to 10 visuals photo and/or video • Exclude Copyrights • Will post in our Instagram Feed (@indozonefyi) and Repost in Instagram Feed (@indozone.id) 58 FYI Graphic Click me Click me Back to What We Have
  • 59. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA *Updated data on March 2020 Facebook Post 59 • Soft Sell/Hard Sell poster (image/video) with URL Click me Indozone.id 2.042.744 followers Back to What We Have
  • 60. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 60 • Content is 1 image or video with caption and URL to landing page • Reach is based on LINE followers LINE Broadcast @indozone 1.105.122 followers Back to What We Have
  • 61. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 61 • Soft Sell/Hard Sell poster (image/video) with URL Twitter Post Click me Click me @indozone 1.787.769 followers Back to What We Have
  • 62. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA Youtube Post 62 INDOZONE 280K subscribers • Content Production + Content Distribution + Built-In Ads in Program CUSTOM PROGRAMS #KAMUHARUSTAU MUSIC ZONE TALKZONE INDOZONE TALKSHOW #NGEMSI Click me Click me Click me Click me Click me Click me Back to What We Have
  • 63. #KAMUHARUSTAU CONTENT AND PLACEMENT FOR SOCIAL MEDIA 63 • Official INDOZONE LinkedIn Account • Professional Networking • Credibility Company • Work at INDOZONE • Life at INDOZONE LinkedIn Click me INDOZONE 10K followers Click me Back to What We Have
  • 64. #KAMUHARUSTAU 64 Platform and Social Media Management Back to What We Have
  • 65. #KAMUHARUSTAU PLATFORM AND SOCIAL MEDIA MANAGEMENT 65 Content Production • Content ideation • Content production for social media/Youtube • Video production for social media/Youtube • Copywriting and draft caption Content Management • Distribution content • Social media ads plan • Maintaining accounts • Report and analysis • Content Schedule • Dedicated admin Strategy and Concept • Communication strategy • Monthly tactical ideation • Branding and engage fanbase audience • Template concept • What We Do? • How We Do? Build and maintain for you this 3 account platforms: *this will be your social media assets Back to What We Have
  • 66. #KAMUHARUSTAU PLATFORM AND SOCIAL MEDIA MANAGEMENT 66 • Build and maintain for social media asset (Instagram, Facebook and Youtube) • Content ideation and template concept • Produce and distribute content • Daily posting for 365 days or 1 content everyday, mixing in many format content (feed, stories, video, etc) • Produce 24 video in a year (2 video per month) • Free 3X Post Soft Sell in Instagram @indozone.id • Monthly report and analysis • Dedicated admin [SPECIAL PACKAGE] Platform and Social Media Management Click me Click me Back to What We Have
  • 67. #KAMUHARUSTAU PLATFORM AND SOCIAL MEDIA MANAGEMENT 67 • Strategy and ideation to scale crowded • Customise online activity/campaign • Instagram follow/comment/repost competition or photo challenge submission • 3X Giveaway Post Soft Sell in Instagram @indozone.id • Giveaway prizes and rewards for Winners will be discussed together • Will be run within 30 days and Winners will be announced on the client’s official Instagram account [SPECIAL PACKAGE] Instagram Online Activation Click me Click me Click me Click me Back to What We Have
  • 69. VIDEO PRODUCTION #KAMUHARUSTAU 69 Video Event Coverage • Jabodetabek Area • 1 Video Output; 2-3 Minutes • Exclude Copyrights • 1 day shooting • Placement on YouTube, no KPI Back to What We Have Click me Click me
  • 70. VIDEO PRODUCTION #KAMUHARUSTAU Manifesto Video 70 • Jabodetabek Area • 1 Video Output; 2-3 Minutes • Exclude Copyrights • 1 day shooting • Placement on YouTube, no KPI Back to What We Have Click me Click me
  • 71. VIDEO PRODUCTION #KAMUHARUSTAU 71 News Flash • Jabodetabek Area • 1 Video Output; 5-15 minutes • Exclude Copyrights • 1 day shooting • Placement on YouTube, no KPI Click me Back to What We Have
  • 72. VIDEO PRODUCTION #KAMUHARUSTAU Exclusive Interview 72 • Jabodetabek Area • 1 Video Output; 5-15 minutes • Exclude Copyrights • 1 day shooting • Placement on YouTube, no KPI Back to What We Have Click me Click me
  • 73. VIDEO PRODUCTION #KAMUHARUSTAU 73 Product Review/Tutorial • Jabodetabek Area • 1 Video Output • Exclude Copyrights • 1 day shooting • Placement on YouTube, no KPI Click me Back to What We Have
  • 74. VIDEO PRODUCTION #KAMUHARUSTAU Music Video 74 • Indozone Park Area • 1 Video Output • Exclude Copyrights • 1 day shooting • For 1 song • Not include musical instrument • Placement on YouTube, no KPI Back to What We Have Click me Click me
  • 75. VIDEO PRODUCTION #KAMUHARUSTAU Motion Graphic (2D/3D Animation) 75 • 1 Video Output; 1 mins • Exclude Copyrights • Placement on YouTube, no KPI Click me Click me Back to What We Have
  • 76. VIDEO PRODUCTION #KAMUHARUSTAU 76 Travel Video (Semi-Documentary) • Location Based on Request • 1 Video Output; 5-15 Minutes • Exclude Copyrights • 1 day shooting • Placement on YouTube, no KPI Click me Back to What We Have
  • 77. VIDEO PRODUCTION #KAMUHARUSTAU 77 Digital Video Commercial (Custom DVC/TVC) • Location Based on Request • 1 Video Output; 5-15 Minutes • Exclude Copyrights • 1 day shooting • Placement on YouTube, no KPI Click me Back to What We Have
  • 78. VIDEO PRODUCTION #KAMUHARUSTAU 78 • Jabodetabek Area • 1 Video Output; 2-3 Minutes • Exclude Copyrights • 1 day shooting • Exclude Placement IG TV Video Click me Click me Click me Back to What We Have
  • 79. VIDEO PRODUCTION #KAMUHARUSTAU 79 Video Hacks Social Experiment (Custom Production) • Jabodetabek Area • 1 Video Output; 2-3 Minutes • Exclude Copyrights • 1 day shooting • Exclude Placement Click me Back to What We Have
  • 80. VIDEO PRODUCTION #KAMUHARUSTAU 80 Web Series • Jabodetabek Area • Location Based on Request • 5 Episode Video Output • Exclude Copyrights • Placement on YouTube, no KPI Back to What We Have Click me Click me
  • 82. EVENT #KAMUHARUSTAU Event Gathering/Talkshow/Workshop Class with Expertise or Influencer 82 • Event at Indozone Park • Event locations outside the Indozone Park office will incur additional costs • Meals for 50 pax and 1 snacks corner • 1 Expertise or Influencer • 1 MC • Event content talkshow or workshop class • Backdrop event • Sound system and TV for TVC Looping • Crew & operational • Photo & Video Documentation will placement on YouTube, no KPI • 1 Article Coverage will post in website Indozone Back to What We Have
  • 83. EVENT #KAMUHARUSTAU 83 Mini Concert • Event at Indozone Park • Event locations outside the Indozone Park office will incur additional costs • Meals for 100 pax and 1 snacks corner • 1 Solo/Music Band • Mini concert performance band • Backdrop event • Sound system and TV for TVC Looping • Crew & operational • Photo & Video Documentation will placement on YouTube, no KPI • 1 Article Coverage will post in website Indozone Click me Click me Back to What We Have
  • 84. EVENT #KAMUHARUSTAU 84 Goes to Campus or School • Jabodetabek Area • 1 Campus or School • 1 Expertise or Influencer • MC • Event content talkshow or seminar or sharing • Meals for 100 pax • Backdrop event • Sound system and TV for TVC Looping • Crew & Operational • Photo & Video Documentation will placement on YouTube, no KPI • 1 Article Coverage will post in website Indozone Click me Back to What We Have
  • 85. EVENT #KAMUHARUSTAU 85 Product or Album Launching • Venue at Indozone Park • Venue locations outside the Indozone Park office will incur additional costs • Meals for 100 pax and 1 snacks corner • 1 Expertise or Influencer • 1 MC • Product or Album Launching • Press release and media invitation • Backdrop event • Sound system and TV for TVC Looping • Crew & operational • Photo & Video Documentation will placement on YouTube, no KPI • Article Coverage will post 3X in Instagram (@indozone.id) and post 3X in Website Indozone Click me Click me Back to What We Have
  • 86. #KAMUHARUSTAU 86 Creative & Marketing Service • Custom Online Activation • Custom Offiline Activation • Strategy/Campaign Management • Content Creator/KOL Video • Video Placement • Live Streaming • Event Advertising • Digital Advertising • TVC/Video Marketing • Video Production Creator Marketing • Mega Creator • Macro Creator • Micro Creator • Can We Help You? OUR OTHER PRODUCTS & SERVICES Back to What We Have
  • 87. #KAMUHARUSTAU 87 OUR SATISFIED CLIENTS AND PARTNERS And many more satisfied clients and partners… *click on the brands icon, to go directly to the real portfolio showcase *Click me Back to What We Have
  • 88. #KAMUHARUSTAU 88 KEPOLISIAN NEGARA REPUBLIK INDONESIA Do you have any question? Let’s discuss with us! sales@indozone.id +62 821-8750-5095 ASSOCIATIONS AND PARTNERSHIP WITH www.indozone.id
  • 89. #KAMUHARUSTAU THANK YOU Copyright © 2020 PT. Indozone Media Indonesia. All Rights Reserved.