Entered in the IBM Watson Analytics Global Competition 2017.
An analytical study of the world's stance on climate change, its effects on the country's citizens and how the use of renewable energy sources could promote people's longevity.
In this webinar, Clean Energy Canada and our guest panelists, Clare Demerse, Federal Policy Advisor with Clean Energy Canada, Tyler Hamilton, award winning journalist and Canadian author, and Ben Thibault, director of the Pembina Institute's electricity program, will discuss new research on Canadian clean energy spending and deployment, and discuss what these findings mean for renewable energy developers, clean tech innovators and policy makers across the country.
The Oil and Gas Climate Initiative (OGCI) is a CEO-led organization currently made up of 10 oil and gas companies that want to contribute to climate change solutions.
This first report is intended to explain what OGCI is doing, and why, and to explore the role oil and gas companies can play to provide more energy with lower emissions.
Entered in the IBM Watson Analytics Global Competition 2017.
An analytical study of the world's stance on climate change, its effects on the country's citizens and how the use of renewable energy sources could promote people's longevity.
In this webinar, Clean Energy Canada and our guest panelists, Clare Demerse, Federal Policy Advisor with Clean Energy Canada, Tyler Hamilton, award winning journalist and Canadian author, and Ben Thibault, director of the Pembina Institute's electricity program, will discuss new research on Canadian clean energy spending and deployment, and discuss what these findings mean for renewable energy developers, clean tech innovators and policy makers across the country.
The Oil and Gas Climate Initiative (OGCI) is a CEO-led organization currently made up of 10 oil and gas companies that want to contribute to climate change solutions.
This first report is intended to explain what OGCI is doing, and why, and to explore the role oil and gas companies can play to provide more energy with lower emissions.
The former executive vice president of Shell Upstream Americas and Royal Dutch Shell, David Lawrence serves as chairman of Lawrence Energy Group, LLC. A global energy consultant, David Lawrence regularly shares his insights into issues related to global energy through public presentations, including The World Needs More Energy and Less CO2 - Tough Questions, Hard Choices, and Possible Solutions.
LONDON: A group of 70 global investors that manage more than US$3 trillion worth of collective assets, today launched the first-ever joint effort to spur the world’s top power companies to assess the financial risks of climate change, and the opportunities of transitioning to the low carbon economy.
The investors sent letters to 45 of the world's biggest oil, gas, coal and electric power companies last month, in response to Carbon Tracker’s 2013 report Unburnable Carbon. The report found that in 2012 alone, the 200 biggest publicly traded fossil fuel companies collectively spent around US$675 billion on new reserves which could never be used and would become worthless, or ‘stranded assets’.
Coordinated by CERES, the initiative aims to highlight the opportunity in redirecting at-risk capital to low carbon energy and clean technologies, as the investors ask how power companies are preparing for financial climate risk and the fast-growing clean energy economy.
The 70 investors, which include California’s two largest public pension funds, the New York State Comptroller, F&C Management and the Scottish Widows Investment Partnership, asked for detailed responses ahead of their yearly shareholder meetings in 2014.
The investors wrote: “We would like to understand what options there are for [the company] to manage these risks by, for example, reducing the carbon intensity of its assets, divesting its most carbon intensive assets, diversifying its business by investing in lower carbon energy sources or returning capital to shareholders.”
“Companies must plan properly for the risk of falling demand by stress-testing new investments to minimize the risk our clients’ capital is wasted on non-performing projects”, said Craig Mackenzie, Head of Sustainability at Scottish Widows Investment Partnership.
“The world is taking climate change seriously and global pressures to reduce fossil fuel use will only grow stronger. As long-term investors, we see the world moving toward a low-carbon future in which fossil fuel reserves that companies continue to develop may actually become a liability, which could take a toll on shareholder value”, commented Jack Ehnes, CEO of the California State Teachers’ Retirement System.
Dr. Julie Gorte, Senior Vice President for Sustainable Investing at Pax World Management Corp, said: “There’s a real appetite among our clients to invest in companies that are innovating to address climate change. Tackling climate change is both a business risk and opportunity, so it is in the interest of energy companies and utilities to assess, disclose and develop strategies to mitigate carbon asset risk.”
Each year, we provide detailed analysis of a range of credible and plausible energy scenarios out to 2035 and 2050 that cover a range of issues, including where our energy will come from in future, projected changes in demand and whether the UK will meet its stated environmental emissions targets.
The scenarios are based on information and insight from right across the industry, rather than simply the voice of National Grid, because they are developed using a rigorous and robust process that encompasses an enormous amount of stakeholder engagement throughout the year.
Open Source Software & Crowdsourcing for GoodCloudera, Inc.
Alison Yu, Cloudera's Social Media Manager, and Cloudera Cares Lead discussed how to utilize open source software and crowdsourcing for nonprofits and NGOs.
ECCI aims to create a low carbon future by bringing people together to make goos ideas real.
Hear about how we did this via three success stories that exemplify our 3 strands of work: Innovation. Policy, and Skills.
Renewable energy not in the news 04092020 finalTony Green
Considering climate change, the Green New Deal, the upcoming presidential election, and now the outbreak of the Coronavirus there has little news about renewable energy. While not in the headlines Renewable Energy technologies had been quietly added, slowly but surely moving to a world which produces its energy without fossil fuels. But adoption is not guaranteed, and certain things need to happen before the renewable energy future which has been promised can become a reality.
Carbon capture and storage technology promises to deliver fossil energy without the CO2. Able to capture and permanently sequester carbon emissions from power plants, oil field operations, or other concentrated sources of CO2, the technology may be a critical tool in efforts to build a lower-carbon energy system. With several large-scale demonstration projects now under construction or operational in the United States, Canada, Europe, and China, we'll discuss the promise and potential of carbon capture technology, what it will take to bring down the cost of these technologies, and take a close look at some of the large-scale demonstrations now underway.
The former executive vice president of Shell Upstream Americas and Royal Dutch Shell, David Lawrence serves as chairman of Lawrence Energy Group, LLC. A global energy consultant, David Lawrence regularly shares his insights into issues related to global energy through public presentations, including The World Needs More Energy and Less CO2 - Tough Questions, Hard Choices, and Possible Solutions.
LONDON: A group of 70 global investors that manage more than US$3 trillion worth of collective assets, today launched the first-ever joint effort to spur the world’s top power companies to assess the financial risks of climate change, and the opportunities of transitioning to the low carbon economy.
The investors sent letters to 45 of the world's biggest oil, gas, coal and electric power companies last month, in response to Carbon Tracker’s 2013 report Unburnable Carbon. The report found that in 2012 alone, the 200 biggest publicly traded fossil fuel companies collectively spent around US$675 billion on new reserves which could never be used and would become worthless, or ‘stranded assets’.
Coordinated by CERES, the initiative aims to highlight the opportunity in redirecting at-risk capital to low carbon energy and clean technologies, as the investors ask how power companies are preparing for financial climate risk and the fast-growing clean energy economy.
The 70 investors, which include California’s two largest public pension funds, the New York State Comptroller, F&C Management and the Scottish Widows Investment Partnership, asked for detailed responses ahead of their yearly shareholder meetings in 2014.
The investors wrote: “We would like to understand what options there are for [the company] to manage these risks by, for example, reducing the carbon intensity of its assets, divesting its most carbon intensive assets, diversifying its business by investing in lower carbon energy sources or returning capital to shareholders.”
“Companies must plan properly for the risk of falling demand by stress-testing new investments to minimize the risk our clients’ capital is wasted on non-performing projects”, said Craig Mackenzie, Head of Sustainability at Scottish Widows Investment Partnership.
“The world is taking climate change seriously and global pressures to reduce fossil fuel use will only grow stronger. As long-term investors, we see the world moving toward a low-carbon future in which fossil fuel reserves that companies continue to develop may actually become a liability, which could take a toll on shareholder value”, commented Jack Ehnes, CEO of the California State Teachers’ Retirement System.
Dr. Julie Gorte, Senior Vice President for Sustainable Investing at Pax World Management Corp, said: “There’s a real appetite among our clients to invest in companies that are innovating to address climate change. Tackling climate change is both a business risk and opportunity, so it is in the interest of energy companies and utilities to assess, disclose and develop strategies to mitigate carbon asset risk.”
Each year, we provide detailed analysis of a range of credible and plausible energy scenarios out to 2035 and 2050 that cover a range of issues, including where our energy will come from in future, projected changes in demand and whether the UK will meet its stated environmental emissions targets.
The scenarios are based on information and insight from right across the industry, rather than simply the voice of National Grid, because they are developed using a rigorous and robust process that encompasses an enormous amount of stakeholder engagement throughout the year.
Open Source Software & Crowdsourcing for GoodCloudera, Inc.
Alison Yu, Cloudera's Social Media Manager, and Cloudera Cares Lead discussed how to utilize open source software and crowdsourcing for nonprofits and NGOs.
ECCI aims to create a low carbon future by bringing people together to make goos ideas real.
Hear about how we did this via three success stories that exemplify our 3 strands of work: Innovation. Policy, and Skills.
Renewable energy not in the news 04092020 finalTony Green
Considering climate change, the Green New Deal, the upcoming presidential election, and now the outbreak of the Coronavirus there has little news about renewable energy. While not in the headlines Renewable Energy technologies had been quietly added, slowly but surely moving to a world which produces its energy without fossil fuels. But adoption is not guaranteed, and certain things need to happen before the renewable energy future which has been promised can become a reality.
Carbon capture and storage technology promises to deliver fossil energy without the CO2. Able to capture and permanently sequester carbon emissions from power plants, oil field operations, or other concentrated sources of CO2, the technology may be a critical tool in efforts to build a lower-carbon energy system. With several large-scale demonstration projects now under construction or operational in the United States, Canada, Europe, and China, we'll discuss the promise and potential of carbon capture technology, what it will take to bring down the cost of these technologies, and take a close look at some of the large-scale demonstrations now underway.
Webinar: Proposed government–provided incentives to promote the capture and u...Global CCS Institute
It is widely recognised that additional large–scale early mover projects are needed to advance CCS/CCUS. These projects will reduce CCS cost through ‘learning by doing’ and by serving as platforms to demonstrate emerging lower-cost technologies. They will also increase public confidence in the safety and efficacy of CCS. However, high capture costs and lack of incentives are discouraging new large–scale projects from entering the planning pipeline and making it difficult for existing projects to reach a financial investment decision.
The National Enhanced Oil Recovery Initiative (NEORI) and the Coal Utilization Research Council (CURC) have each developed concepts for incentivising large–scale projects through a tax credit tied to the use of captured CO2 for enhanced oil recovery. Both organisations estimate that the government would recover its credit investment within 10 years from tax and royalty revenue received on additional oil production, and that the investment would become revenue positive for the government thereafter.
A Global CCS Institute webinar was held on Wednesday 26th June where Patrick Falwell, Solutions Fellow for the Centre for Climate and Energy Solutions (C2ES), on behalf of Judi Greenwald, Vice President for Technology and Innovation at the Center for Climate and Energy Solutions (C2ES), discussed the NEORI concept. Patrick was joined by Ben Yamagata, Executive Director of CURC, who discussed the CURC concept.
These slides were presented at the MIT Enterprise Forum Cambridge event on 04.30.19 hosted at Foley Hoag in partnership with: ACTION Innovation Network, NECEC/Navigate, The Cleantech Open Northeast, Clean Energy Ventures (CEV), Greentown Labs, Launchpad Venture Group, MassCEC, The MIT Tech Transfer Center (MTTC), NECEC, North Shore InnoVentures, The Engine, and the Worcester Cleantech Incubator.
CLEAResult CEO 2014 Keynote: Energy Efficiency: More than ImpactsCLEAResult
CLEAResult CEO Glenn Garland's presentation on the economic benefits of energy efficiency which emphasizes the importance of consumer engagement. Garland presented these slides to utility executives attending CLEAResult's Energy Efficiency Roundup in Austin, Texas, Nov. 5 - 6, 2014.
Watch the video: https://youtu.be/l8Be9EfvgbA
Energy Efficiency and Economic Recovery: Stimulus Funding OpportunitiesAlliance To Save Energy
February 2. 2009 -- Policy makers and others have come to understand the power of energy efficiency implementation as an economic development tool and stimulus. The result is likely billions in clean energy investments by the federal government that will be utilized by state and local governments, non-profit energy organizations, and others. In her presentation, Kateri focused on the efforts of the Alliance to Save Energy and others to grow energy efficiency implementation programs – buildings, products, and services – and deliver greater economic vitality to the nation.
Integrated multi-component planning and implementation methodology guiding energy transitions at any level of government.
A dynamic and comprehensive methodology with multiple tools that analyzes the economic and social impacts of alternative technological pathways in the specific context of a municipality, country, or region. It explores existing clean energy business opportunities and recommends concrete policies and measures that improve the given investment environment.
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?
Join us in this webinar as our content experts discuss:
Examples of content that goes viral, with explanations why
How to ask the right questions of your own content, so each message you send out has potential
Kinds of strategies to apply at different parts of the process for best results
And how to analyze those results in a realistic, goal-appropriate way
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
Omni-Channel Marketing: Creating the Right Mix for Your BrandSocial Media Today
There is a fine line between an omni-channel marketing strategy and a messy social media presence, and it’s crucial that brands stay squarely on one side of that line. Now that social media has declared its power and is here to stay, there is no need to push your content and message on all channels at once. Good omni-channel marketing tailors content to specific channels and personalizes it for the buyer persona appropriate for that channel. You don’t have to be everywhere at once, but you do have to be several places authentically. In this webinar, you’ll discover that omni-channel is more than a marketing buzzword--that it’s an opportunity to personalize your brand story for more customer loyalty and trust.
Join us as our marketing experts discuss:
The balance between shouting your message across channels and tailoring your content for specific channels;
Tools to help you manage omni-channel marketing campaigns;
How to use customer journey mapping to better understand where and how your customers are active;
And how omni-channel can work not just in sales but also in listening, customer care, and analytics.
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
Why influencer marketing is one of the most effective marketing tools
How to find talent that is brand-appropriate and also aspirational
What kind of business goals to set with an influencer program
How to track and understand metrics to measure a program’s effectiveness
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
It’s easy to let the holiday season bog your organization down in the influx of sales campaigns, but make sure you don’t miss out on forecasting trends in marketing for the coming year. January offers brands a chance to reformulate their marketing approach to fit the new cycle of innovation and tech trends. To that end, Social Media Today ends the year with a webinar that focuses on what’s to come in 2016. Where will live-streaming apps take us next? How important will mobile be? What if you don’t have a video strategy? What will be the next wave of startup innovation? How should the enterprise pivot in the face of unexpected challenges?
Join our panelists as we discuss:
- Predictions for trends and changes to come in social marketing in 2016
- How to use these predictions to shape your social strategy
- And which innovations from 2015 will continue to grow in the coming year.
With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building.
Join us as our panelists discuss:
why influencer marketing is a crucial way to stay relevant and informed in your industry;
how to find context for your brand and a place to start looking for influencers;
a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease.
In this panel, our sales experts will discuss:
-How to unite your sales and marketing departments so that your social efforts are supported company-wide;
-How to train and internally motivate your team for better morale and better external results;
-Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives;
-Social selling strategies that focus on authentic and well-researched relationship-building.
It's time to pay attention to millennials: a quarter of the total U.S population is made up of millennials and nearly 85% of them own smartphones. If you aren't targeting at least some of your marketing efforts towards this demographic, you're probably missing out on huge opportunities. You must create a marketing campaign for the audience you have, but also the audience you want. Yet what if your brand isn't naturally geared toward millennials? What exactly is a millennial? And won't this marketing strategy shut out other demographics? And how do you speak "millennial," anyway?
In this webinar, learn from our expert panelists:
-How to make sure your content strategy is mobile-friendly for all demographics
-Tips and tricks on spinning the content you already have for the millennial audience
-Ideas for shaping a new content strategy that will appeal to a younger mobile audience
-Information on where B2B intersects with millennials, and why it's important to reach out to that demographic to scale.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact. Join Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
-Nike
-Mercedes-Benz
-Dollar Shave Club and
-Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
There’s a reason offices spaces are becoming more "open" these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
-Why integrated social is the only way to go if you’re going to become a social business
-How to measure social ROI when it encompasses many departments and strategies
-Tools and platforms that can help your organization stay socially agile
-How a thorough dedication to social across your organization can help you scale and grow at a manageable rate
-The kind of internal methodology needed to integrate a social-centric approach
It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market.
In this webinar, our panelists will talk about:
-How to set up your employee advocacy program with clear goals and KPIs while also remaining agile;
-What parts of your program you should be measuring;
-How to turn data from your program into results that tell a story;
-Which tools will help you consistently measure your results in a clear, helpful way.
In an era where your customers’ attention spans are close to that of a goldfish, you have no time to waste in your marketing efforts. Customers will only respond to campaigns that fit seamlessly into their digital life, and they’ll only respond to content that is uber-relevant to their needs and desires. At the same time, you need to be meeting your own internal KPIs and consider your company’s relevance across media and trends. Anchoring your strategies in the place where audience desires and brand goals overlap can transform your marketing from digital noise to personalized, appealing content. Additionally, taking inspiration from events can make your campaigns useful as they toggle online and off. Approaching each campaign with a set of CX principles will ensure that your company remains relevant as the needs and desires shift.
But where should you begin with all of this?
In this webinar, we’ll discuss:
-Finding the sweet spot where customer desires, industry trends, and brand goals overlap and using that to guide your marketing efforts;
-Ways to create narratives for your campaigns that move seamlessly from online to offline and back again;
-How to discover what kind of content is relevant for today’s online consumer and how your products or services can fit into it;
-How to develop a system of marketing campaign principles that will allow your campaigns to stay fresh and creative.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The Future of Oil & Gas: Exploring New Innovation in Old-Fashioned Energy
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2. The Future of Oil & Gas : Exploring New Innovation in Old-Fashioned Energy Brought to you by
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4. About the Panel #TECLive Jesse Jenkins is Director of Energy and Climate Policy at the Breakthrough Institute , and is a leading energy and climate policy analysts and advocate. Jesse's work and analysis has been featured in manymajor media outlets. He is founder and chief editor of WattHead - Energy News and Commentary and a featured writer at The Energy Collective. Letha Tawney is a Senior Associate in the World Resources Institute’s Climate and Energy Program, leading the Two Degrees of Innovation platform. Letha’s work focuses on the need to build a robust, dynamic global innovation system for clean energy. Prior to joining WRI, Letha worked on bioenergy with the UN Foundation’s International Bioenergy Initiative. Terrance Ivers is CEO of the Compression and Solutions Business Unit of the Oil & Gas Division at Siemens Energy. Previously, Terri served as President of AMEC, an international service provider to the upstream and midstream industries. He is a mechanical engineer and began his career at KBR, an international supplier for the oil and gas industry. Geoffrey Styles is Managing Director of GSW Strategy Group, LLC, an energy and environmental strategy consulting firm. His industry experience includes 22 years at Texaco Inc., culminating in a senior position on Texaco’s leadership team for strategy development, focused on the global refining, marketing, transportation and alternative energy businesses.