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Carbon Counting – Regional & Community Methodologies Dr Simon Gerrard CRed Programme Manager
Overview ,[object Object],[object Object],[object Object],[object Object]
Focus on Action
By the People or For the People? ,[object Object],[object Object],[object Object]
8 Financially Burdened 1 Environmentally Mature 2 Educated   Advocates 3 Discerning Elders 4 Comfortable Conservatives 5 Little Britain 6 Restful Retirement 7 Driving Dependency 9 Ethnic Tradition 10 Fixed Horizons High consumers of HH and vehicle energy. Critical Gp in next few yrs as lifestyle will develop to larger homes and more cars Energy bills still quite high.  Moderate vehicle ownership HH and vehicle emissions above average – scope for reducing emissions HH & vehicle emissions not high.  Below average attitude towards environment Those that are  independent  will  want to  save money  & so  potentially  interested in saving energy Relatively new houses with lowest CO2 emission score New large housing. Demands of family make energy consumption relatively high High proportion of extended families resulting in high energy consumption CO2 emissions just below average.  Vehicle ownership low
Passive or Active Engagement ,[object Object],[object Object]
Community Oriented
Engage Audit Report Introduction to Solutions Action Plan (Pledge) Evaluation (Carbon Monitor) Award Raising Awareness Taking Action Evaluation Stimulating Greater Change Innovation & Best Practice Carbon Counting
 
The CRed Approach - Evaluation
The CRed Approach – Success Factors Pledge Fail Succeed Evaluation Success Factor
Progress to Date ,[object Object],[object Object],[object Object]
Paralysis by Analysis ,[object Object],[object Object]
Falling into the Deficit Model Trap Carbon!!!
Links to Climate Science ,[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object]

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Regional and Community Methodologies | Simon Gerrard

  • 1. Carbon Counting – Regional & Community Methodologies Dr Simon Gerrard CRed Programme Manager
  • 2.
  • 4.
  • 5. 8 Financially Burdened 1 Environmentally Mature 2 Educated Advocates 3 Discerning Elders 4 Comfortable Conservatives 5 Little Britain 6 Restful Retirement 7 Driving Dependency 9 Ethnic Tradition 10 Fixed Horizons High consumers of HH and vehicle energy. Critical Gp in next few yrs as lifestyle will develop to larger homes and more cars Energy bills still quite high. Moderate vehicle ownership HH and vehicle emissions above average – scope for reducing emissions HH & vehicle emissions not high. Below average attitude towards environment Those that are independent will want to save money & so potentially interested in saving energy Relatively new houses with lowest CO2 emission score New large housing. Demands of family make energy consumption relatively high High proportion of extended families resulting in high energy consumption CO2 emissions just below average. Vehicle ownership low
  • 6.
  • 8. Engage Audit Report Introduction to Solutions Action Plan (Pledge) Evaluation (Carbon Monitor) Award Raising Awareness Taking Action Evaluation Stimulating Greater Change Innovation & Best Practice Carbon Counting
  • 9.  
  • 10. The CRed Approach - Evaluation
  • 11. The CRed Approach – Success Factors Pledge Fail Succeed Evaluation Success Factor
  • 12.
  • 13.
  • 14. Falling into the Deficit Model Trap Carbon!!!
  • 15.
  • 16.

Editor's Notes

  1. Need to explain that CRed is a network of communities spreading across the UK with activities in the United States and Japan. Australia are interested. Perhaps you could say something here about your own plans for China
  2. Chinese is fine for this one I thiink