Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
This report brings to discussion the broad impact of (EV)s on the automotive industry, conveying information from and about (EVI) members and partners to assemble an accurate image of the current and forecasted structure of the industry, assessing the dynamism and industry competitiveness through the lens of Porter’s five competitive forces.
A conspectus on electric vehicle in indiaParth Pandya
Alarming circumstance of global warming boost on the earth generated awareness that, time has come to quick track and catalyzes cleaner, greener urban mobility and this can be a lightning-bar towards an essential change which is as of now seeing development in electric vehicles worldwide and government strategies activating speculations by significant vehicle organizations. India is one of the significant markets for vehicle industry yet at the same time it is far from this idea. This paper discusses various aspects of electrical vehicles in record with Indian market, its issues, support, inspiration and future scope.
This report brings to discussion the broad impact of (EV)s on the automotive industry, conveying information from and about (EVI) members and partners to assemble an accurate image of the current and forecasted structure of the industry, assessing the dynamism and industry competitiveness through the lens of Porter’s five competitive forces.
A conspectus on electric vehicle in indiaParth Pandya
Alarming circumstance of global warming boost on the earth generated awareness that, time has come to quick track and catalyzes cleaner, greener urban mobility and this can be a lightning-bar towards an essential change which is as of now seeing development in electric vehicles worldwide and government strategies activating speculations by significant vehicle organizations. India is one of the significant markets for vehicle industry yet at the same time it is far from this idea. This paper discusses various aspects of electrical vehicles in record with Indian market, its issues, support, inspiration and future scope.
Electric Vehicles Cost/Benefit Analysis by Dick WanderscheidForth
Dick Wanderscheid, Director Renewable Energy Special Projects, Renewable Energy Group at Bonneville Environmental Foundation gave this presentation at Forth's webinar on January 14, 2020.
CUSTOMER BUYING INTENTION TOWARDS ELECTRIC VEHICLE IN INDIAIAEME Publication
Electric vehicle is a new way of transportation having no air, noise pollution and
an environmental friendly way to commute. India being a major market for electric
vehicle and government plan to be an electric vehicle country by 2030 is a major
ambitious plan and to achieve this this study has been conducted to check the
acceptability of people towards electric vehicle and its effect on automobile industry.
In this study we tried to find the people opinion and their awareness about the electric
vehicle, reaction to some shortcomings of electric vehicle and will people accept it
wholeheartedly. Government of India launched FAME scheme to increase the
adoption of electric vehicle among masses.
Almost all the vehicle producer in the world have at least one electric vehicle in
their product portfolio and around the globe the acceptance of electric people is
rapidly growing. Several policies in favor of electric mobility has been rolled out and
its immediate effect are positive. However it’s an ambitious and long journey with a
comprehensive policy plan, it can be achieved. Policies need to be introduce to
discourage the further adoption of gasoline vehicle and new schemes need to be
implemented to aggravate the adoption of electric vehicle.
This study used 9 independent factors pertaining to characteristics of electric cars
and developed a regression model for determining the buying behavior of customer.
The analysis was done using R software. The study found that mobility and recharging
characteristics were found to be most significant factors while RTO norms was
considered to be the least significant characteristic affecting the buying decision of
electric cars. The model developed from our study was 88% accurate and hence can
be used for predicting the buying behavior of customer. This study is of prime
importance to the companies who wanted to launch electric cars in India.
This is my presentation behalf of the research conducted by me on the topic of contemporary challenges and opportunities for electric vehicle market in India during my bachelors of commerce hons in MS university of Baroda
Ericsson ConsumerLab - Commuters expect moreEricsson
Today, commuters are taking advantage of greater connectivity and apps to simplify their daily commute. However, the public transport industry is perceived as lagging behind.
Perceptions of automobile consumers report june2020IntageIndia
To understand the perspective of automotive market and purchase journey in new normal era from consumer point of view, Intage India conducted quantitative online survey and qualitative forum.
This report include:
- Perspective of Car Market Post Lockdown
- How “Digital” Incorporated into Purchase Journey
- Demand on Technology and Features
A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Wome...INFOGAIN PUBLICATION
Today smart phones are in increasing demand in the student community. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. The research instruments used in Questionnaire were closed ended questions. The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal.
Connected Car : 7 pays sur la voiture connectéeKantar
En 2020, 8 voitures neuves vendues dans le monde seront connectées. Dans cette perspective, le groupe TNS et BearingPoint ont mené l’étude « Connected Car » auprès de possesseurs de véhicules connectés dans 7 pays d’Europe (Allemagne, Espagne, France, Hollande, Norvège, Royaume-Uni et Suède). Cette étude se penche sur la réalité de cet engouement et les défis qui attendent les constructeurs pour y répondre.
http://www.tns-sofres.com/publications/ConnectedCar
2015 UBI Research Results for the Consumer Market - LexisNexisLudovic Privat
The 2015 Annual LexisNexis Consumer UBI Study was conducted with over 4,000 total consumers to test existing and new concepts in the market. Some of the findings included:
Overall consumer awareness has leveled off since 2013, suggesting that carriers should consider alternative ways of presenting UBI to consumers
Discounting deductibles, rather than premiums, could be a more sustainable and profitable way to drive adoption
Messaging around safety may be even more effective than a discount-centric approach
Also included is a case study illustrating how AAMI, a leading Australian insurer, launched a highly successful UBI campaign without a discount.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
Electric Vehicles Cost/Benefit Analysis by Dick WanderscheidForth
Dick Wanderscheid, Director Renewable Energy Special Projects, Renewable Energy Group at Bonneville Environmental Foundation gave this presentation at Forth's webinar on January 14, 2020.
CUSTOMER BUYING INTENTION TOWARDS ELECTRIC VEHICLE IN INDIAIAEME Publication
Electric vehicle is a new way of transportation having no air, noise pollution and
an environmental friendly way to commute. India being a major market for electric
vehicle and government plan to be an electric vehicle country by 2030 is a major
ambitious plan and to achieve this this study has been conducted to check the
acceptability of people towards electric vehicle and its effect on automobile industry.
In this study we tried to find the people opinion and their awareness about the electric
vehicle, reaction to some shortcomings of electric vehicle and will people accept it
wholeheartedly. Government of India launched FAME scheme to increase the
adoption of electric vehicle among masses.
Almost all the vehicle producer in the world have at least one electric vehicle in
their product portfolio and around the globe the acceptance of electric people is
rapidly growing. Several policies in favor of electric mobility has been rolled out and
its immediate effect are positive. However it’s an ambitious and long journey with a
comprehensive policy plan, it can be achieved. Policies need to be introduce to
discourage the further adoption of gasoline vehicle and new schemes need to be
implemented to aggravate the adoption of electric vehicle.
This study used 9 independent factors pertaining to characteristics of electric cars
and developed a regression model for determining the buying behavior of customer.
The analysis was done using R software. The study found that mobility and recharging
characteristics were found to be most significant factors while RTO norms was
considered to be the least significant characteristic affecting the buying decision of
electric cars. The model developed from our study was 88% accurate and hence can
be used for predicting the buying behavior of customer. This study is of prime
importance to the companies who wanted to launch electric cars in India.
This is my presentation behalf of the research conducted by me on the topic of contemporary challenges and opportunities for electric vehicle market in India during my bachelors of commerce hons in MS university of Baroda
Ericsson ConsumerLab - Commuters expect moreEricsson
Today, commuters are taking advantage of greater connectivity and apps to simplify their daily commute. However, the public transport industry is perceived as lagging behind.
Perceptions of automobile consumers report june2020IntageIndia
To understand the perspective of automotive market and purchase journey in new normal era from consumer point of view, Intage India conducted quantitative online survey and qualitative forum.
This report include:
- Perspective of Car Market Post Lockdown
- How “Digital” Incorporated into Purchase Journey
- Demand on Technology and Features
A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Wome...INFOGAIN PUBLICATION
Today smart phones are in increasing demand in the student community. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 years. The research instruments used in Questionnaire were closed ended questions. The basis of analysis was on brand loyalty, usage time, preferred features and brand preference. Based on the responses, it was understood that the brand preference between Apple and Samsung is equal.
Connected Car : 7 pays sur la voiture connectéeKantar
En 2020, 8 voitures neuves vendues dans le monde seront connectées. Dans cette perspective, le groupe TNS et BearingPoint ont mené l’étude « Connected Car » auprès de possesseurs de véhicules connectés dans 7 pays d’Europe (Allemagne, Espagne, France, Hollande, Norvège, Royaume-Uni et Suède). Cette étude se penche sur la réalité de cet engouement et les défis qui attendent les constructeurs pour y répondre.
http://www.tns-sofres.com/publications/ConnectedCar
2015 UBI Research Results for the Consumer Market - LexisNexisLudovic Privat
The 2015 Annual LexisNexis Consumer UBI Study was conducted with over 4,000 total consumers to test existing and new concepts in the market. Some of the findings included:
Overall consumer awareness has leveled off since 2013, suggesting that carriers should consider alternative ways of presenting UBI to consumers
Discounting deductibles, rather than premiums, could be a more sustainable and profitable way to drive adoption
Messaging around safety may be even more effective than a discount-centric approach
Also included is a case study illustrating how AAMI, a leading Australian insurer, launched a highly successful UBI campaign without a discount.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
Tracx+Ditto Visual Listening - Social Shake Up 2015Mary Tarczynski
People are becoming more visually communicative, and social media is a perfect representation of this. With 1.8 billion images shared daily, photos have continued increasingly dominate social over the past 5 years. Ditto computer vision gives marketers the opportunity to tap into contextually rich data that is often overlooked – the data lying within socially-shared photos. By teaming up with Tracx, brands can leverage both text and photo insights to better understand their customers and improve engagement strategies.
. While most industries have plunged themselves into the ocean of Big Data, industries like hospitality have so far shied away. An industry that is largely unorganized and relies purely on traditional customer feedback can transform to become an organized sector and maximize profits by applying Big Data’s analytical insights. Read more: http://suyati.com/5-ways-in-which-big-data-can-help-the-hospitality-industry/
Know more about our expertise in Big Data:services@suyati.com
PodCamp 2010 Toronto: @CBarger: The Social Web, Crisis Response & Reputation ...General Motors of Canada
The Social Web, Crisis Response & Reputation Rejuvenation in the Automotive Industry
By:
Christopher Barger
Director, Global Social Media, General Motors
Twitter: @cbarger or @gmblogs
Insights into Action – recent examples leveraging big data in the automotive ...Capgemini
In 2014 many OEMs started to use the latest big data technologies to leverage customer and vehicle data, together with information available through other channels. Nick Gill, Chair of Capgemini’s global automotive council, will highlight some of the leading examples of work done in the industry, and the results achieved to date.
Presented at EMC World 2015 by Nick Gill.
Social Media VOC Measurement for AirlinesMasood Akhtar
Here's some snippets from a recent econometrics piece for an airline operator. The operator has struggled for a number of reasons (internal and external). Now wanted to show more accountability for it's marketing spend.
Social Listening for the Travel & Hospitality IndustryBrandwatch
This report details the changes, challenges and opportunities facing the travel and hospitality industry, including:
- How airlines can justify price premiums and boost brand reputation
- What leading hotel and booking brands are doing to better understand and respond to user reviews
- Which metrics marketers can use to measure their campaigns and ROI
More info available here: http://www.brandwatch.com/report-travel-2014/
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.
Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.
These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
This is a personal social media presentation I gave in my Social Media Marketing class during my Fall, 2012 semester.
We had to set up a social media campaign on any topic/business we were involved in, monitor metrics, learn, adjust our strategies, and present what was done and what was learned.
Social media has impacted the domain of travel in an exciting way! Here we share some tips, tricks and analyses on Customer Engagement in the Travel domain.
We see how travel companies are using social media not only as a new avenue to showcase existing marketing techniques but also find completely new ways of proving value to their customers. Connecting with a wide audience is of great importance to the travel industry and social media grants them a fantastic platform to do so.
The challenge for travel companies now is to capitalize on that presence. The increased attention also comes with an increased demand in personalized attention by customers and it is important that brands don't treat social as a replacement for good customer experience.
This deck is from a recent training done for travel-related clients of Ogilvy PR Worldwide in Hong Kong. This is a "White Belt" level training in the Ogilvy Social Media Belts training system. Please give feedback on asiadigitalmap.com
The Future of Mobility: How We Connect to Our Cars by MRYDavid Berkowitz
MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
Automotive 2025: A New Relationship between People and CarsKal Gyimesi
Presented on February 3, 2016 at OESA Communications Council meeting
Presentation from our Automotive 2025 combined with People and Cars Global Consumer Survey findings
DOE Workshop: Shaping the Transportation RevolutionRegina Clewlow
Presentation given at a Department of Energy (DOE) workshop on "Shaping the Transportation Revolution" in Sacramento on October 21, 2015. Highlights trends in shared-use mobility, potential impacts of vehicle ownership, and challenges for researchers to measure the impacts of these services.
Note: this work was conducted while I was a Research Scholar at Stanford University. Views are my own.
Study of Next Generation In-Vehicle Infotainment System Based on Automotive 2025Yoshifumi Sakamoto
Recent in-vehicle infotainment system is showing rapid growth in functionality and performance. High-definition navigation and digital multi-media are accelerating the rapid growth. The next-generation IVI system is expected to implement functions of three major domains. First domain includes navigation, voice recognition and terminal feature for cloud service providing multi-media. Second domain includes positioning and vehicle information, and front end feature for Big Data that collect and process information from control systems. Third domain includes cognitive and advanced driving support system feature consists of information provided to the driver. SoC on board IVI system must be capable of much higher performance and more features, in order to realize these features. However, we should be aware that these predictions will be strongly influenced by market requirements. Therefore, investigation report provided by IBM, "Automotive 2025 : Industry without boarders" will be used for market predictions.This report is based on IBM investigation result of 175 executives from 21 countries. This presentation will present functional elements required for SoC of next generation IVI system, starting from predicting the required features for the next generation IVI system based on the report and then breaking down into system design.
At Automechanika in the Middle East, Vishal Pandey – the founder Glasgow Research & Consulting – delivered a keynote presentation on the latest trends in the global and regional automotive market, and their impact on the aftermarket segment.
Global wireless network operator and mobile satisfaction / customer loyalty s...Vishal Kumar
This is the complete 26 page research paper from a global Network Operator Customer Loyalty study. The survey was fielded in Spring 2010, asking a sample of 5,000 people from 111 countries about their user experience with respect to their current network operator, mobile phones and mobile applications. Mob4Hire as well as Business Over Broadway (ne: TCELab) co-sponsored the survey results.
Table of Contents
==============
Methodology 2
Panel Description 2
Key Metrics Used in the Study 2
Executive Summary 3
Top Wireless Insights 3
Top Mobile Insights 3
Table of Contents 4
Figures 5
Operator Performance & Loyalty Grids 6
Network Operator Performance Grid 7
Network Operator Customer Loyalty Grid 8
Network Operator RAPID Loyalty Measurement Rankings 9
Network Operator Loyalty Insights 10
Network Operator Business Attributes 13
Drivers of Customer Loyalty 15
Operator Mobile App Performance Grid 16
Mobile App User Experience Insights 17
Impact of Mobile Applications on Ecosystem 20
Mobile Handsets 21
Smartphone vs. Feature Phones 22
RAPID Loyalty Measurement Primer 23
Customer Loyalty 23
Customer Lifetime Value 24
References 25
Who we are 26
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Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
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Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
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• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
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Sign up on https://profilesmes.online/welcome/
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
2014 Global Automotive Consumer Study - Australian Insights
1. May 31, 2014
2014 Global Automotive Consumer Study:
Exploring consumers’ mobility choices
and transportation decisions
Australia Insights
2. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
Table of Contents
2
Global Consumer Survey Overview 3
Key Study Findings 9
Gen Y Market Potential 12
Decision Criteria 13
Driver Profiles 15
Vehicle Loyalty 16
Lifestyle 17
Alternative Powertrains 19
Vehicle Technology 23
Autonomous Vehicles 25
The Customer Experience 26
Appendix 31
3. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
About the 2014 Global Consumer Study
• The study, initiated in 2013, focused on “the changing nature of mobility” and how the
consumption of mobility affects various aspects of the automobile buying and ownership
experience
• Within the mobility theme, the survey also covered questions around alternative
powertrains, fully connected vehicles, and the customer experience.
3
4. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
The changing nature of mobility – Deloitte’s point of view
Six megatrends are providing consumers with more choices than ever before in meeting
their transportation needs, and as a result – redefining mobility
Hyper-urbanization Generational views Connected technology and software
• In 2006, the world reached a critical midpoint;
over half of the world’s population was living in
a city. The trend is expected to accelerate, with
approximately 70% of the world’s population
expected to live in cities by 2050 (90% in North
America)
• Baby Boomers, Gen X, and Gen Y consumers
view their mobility needs and preferences
differently.
• While Baby Boomers tend to gravitate toward
traditional vehicle ownership models, younger
generations are highly interested in models
that provide access to mobility, allow them to
remain connected (and productive), and
reduce costs.
• Innovations in Vehicle to Vehicle (V2V) and
Vehicle to (V2I) connectivity, mobile phones,
apps, and smart card technology are disrupting
the automotive industry
• Consumers will expect experiences that go
beyond the sales or service transaction and
leverage technology to integrate with their
connected lifestyles—both inside and outside
of the vehicle.
• Overcrowding, the realities of traffic, and new
capabilities enabled by technology are all
leading to more collaborative approaches to
transport: for example, the “sharing economy,”
driverless cars, and improved public
transportation
• This trend threatens vehicle sales particularly
in developed economies where profit margins
are higher today
• These differing expectations of mobility, along
with disruptions of traditional ownership
models, will change how OEMs engage their
customers
• This fundamental shift in buying behavior with
a new generations of consumers present
significant opportunities and challenges for
OEMs
• The formerly clear lines—between humans
and machines, between ownership and non-
ownership, between goods and services—will
blur as a result of connectivity and the
information generated and used
interchangeably by people and machines
IMPACTDESCRIPTION
Why Conduct a Global Automotive Consumer Study?
5. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
The changing nature of mobility – Deloitte’s point of view
Digital exhaust
Convergence of the private and public
sectors
Sustainability and environmental
concerns
• Automobiles and infrastructure will generate a
large amount of digital exhaust that will create
both opportunities and challenges for
consumers, manufacturers, federal agencies
and businesses. Every action taken can be
measured and quantified in the connected
vehicle of the future
• This data provides opportunities for a more
integrated and seamless mobility system
• Government will neither be able to fully fund
nor take primary responsibility for the
requirements supporting tomorrow's
transportation systems
• Moreover, the sheer complexity of
transportation systems that work for everyone
argues that many players will have to be
involved
• Continued concerns regarding environmental
sustainability and a focus on improving fuel
efficiency are leading to ever increasing
government targets and expectations in
countries around the world such as EU 2020:
60.6, Japan 2020: 55.1, and U.S. 2025: 54.5
• Automakers are being challenged to develop
more fuel efficient engines and alternative
powertrains to comply with the new standards
• If used correctly, this data could allow for
automotive and non-automotive companies to
gain insight on the consumer behavior and
vehicle performance, as well as identify new
potential growth opportunities and/or business
models.
• Because data will be produced across
disparate sources, management and
integration of the data will be the barrier to
optimizing the use of the data
• The mass adoption and use of new public
transportation, electric cars and
autonomous/driverless cars, and the
supporting infrastructure requirements is going
to require increased public-private
collaborations to address both development
costs and ongoing operations
• In the future, consumers will have the ability to
choose from a mix of proven powertrain
options that best meet their lifestyle needs and
are competitively priced – including more
efficient internal combustion engines, electric
vehicles (EVs), hybrid electric, and vehicles
powered by natural gas.
IMPACTDESCRIPTION
Six megatrends are providing consumers with more choices than ever before in meeting their
transportation needs, and as a result – redefining mobility
6. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
About Deloitte’s Global Automotive Consumer Research
The 2014 Global Automotive Consumer Study builds on Deloitte’s previous
automotive consumer research.
6
Electric
Vehicles
Connected
Vehicles*
www.deloitte.com/us/electricvehicles www.deloitte.com/us/connectedvehicleswww.deloitte.com/us/geny
Gen Y
*U.S. respondents only
7. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
Began in 2009 to explore perspectives on automotive brands, desired
features, and the shopping experience for consumers born 1977-1994.
Research into Gen Y
2009
Vehicle safety ranked as the top
priority*
2010
Overall value ranked as the primary
factor when evaluating brands *
2011
“Cockpit” technology and the shopping
experience were leading criteria*
2012
Cost and convenience drive interest,
while connectivity and safety converge
Leading purchase
considerations for Gen Y
have changed each year.
* US respondents only
8. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
8
The Global Automotive Consumer Study is based on a survey of over 23,000
consumers in 19 countries.
The key findings and insights in this publication are based on Australia
responses to the survey.
Participating Countries
Australia
India
China
Japan
Korea
Argentina
Brazil
South Africa
Canada
Turkey
Italy
France
United Kingdom Germany
Czech Republic
Belgium
Netherlands
United States
Gen Y,
33%
Gen X,
20%
Baby
Boomer,
35%
Other,
12%
Over 1,000 respondents
in Australia
Mexico
10. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
Deloitte’s 2014 Global Automotive Consumer Study
Key findings about Gen Y consumers in Australia
10
Source: Deloitte Touche Tohmatsu Limited. 2014 Gen Y Automotive Survey
Cost and quality of service
bundle influences over two-
thirds of consumers’ purchase
decision
For Gen Y consumers that do not currently own or lease
a car today the fact that lifestyle needs can be
met by walking or public transport and
high operational costs were cited as the top
reasons for not owning a vehicle
Gen Y consumers in Australia show significant interest in
safety technologies that:
• Recognizes the presence of other vehicles on the road
• Lets them know when they exceed the speed limit
• Blocks them from engaging in dangerous driving situations
Consumers are interested in
owning or leasing vehicles, with
75% of them expecting to buy in the
next five years
Factors that will motivate consumers
to buy: Cheaper vehicles, more
affordable and convenient
parking options and more fuel
efficient vehicles.
About two-thirds of Gen Y consumers
are influenced by friends and family,
the most during the purchase decisions
Gen Y sees the greatest benefits of vehicle
technology in improved safety
and increased fuel efficiency
Almost half of the Gen Y consumers in Australia think
they will be driving an alternative powertrain five
years from now, with strong preference for
Hybrid Electrics and they are willing to
pay more for it
12. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
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Market Potential
75% of consumers in Australia plan to purchase or lease a vehicle within the next five
years
12
When do you expect to purchase or lease a vehicle?
16%
52%
75%
Within a year
Within 3 years
Within 5 years
Total Respondents
Note: There was no statistical difference between Gen Y and other generation consumers
13. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
69%
67%
67%
Lifestyle needs met by walking or public
transport
Operational / Maintenance Costs
Affordability
Gen Y
Lifestyle needs currently being met by walking or public transit and high operational cost were
cited as the top reasons for consumers not owning a vehicle.
13
Top three reasons Gen Y does not buy
Decision Criteria
Note: “Strongly Agree” and “Agree” responses have been summed up together.
85%
interested
15%
not interested
But are Gen Y consumers
willing to buy?
(In current models)
70%
interested
30%
not interested
But are Other Generation
consumer willing to buy?
(In current models)
85%
73%
63%
Lifestyle needs met by walking or public
transport
Operational / Maintenance Costs
Affordability
Other Generations
Top three reasons other generations does not buy
14. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
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Cheaper vehicles and more affordable and convenient parking options will motivate Gen
Y to purchase a vehicle.
14
Top three things that would get Gen Y consumer into a vehicle
+ + =
Vehicle purchaseCheaper
More Fuel
Efficient
Cheaper Parking
Top three things that would get Other Generations into a vehicle
+ + =
Vehicle purchaseCheaper
More Fuel
Efficient
Better Roads /
Infrastructure
Gen Y
Other Generations
Note: “Much more likely" and "More likely" responses have been summed up together
15. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
15
Driver Profiles
Ranking 1 2 3 4 5 6 7
Gen Y
Other
Generations
Gen Y enjoys driving, provided it’s convenient and the cost is low.
Eco-friendly Low cost Convenience Utility Luxury Technology Love to drive
I make green choices
in my life. When going
somewhere, I want to
do so in an eco-
friendly manner, even
if that means more
time and money.
My total cost when
going somewhere
needs to be low, and I
will choose a
transportation option
that is cheapest.
When going
somewhere, I want to
do so in the fastest
and easiest way and
am willing to use any
transportation option
to achieve this.
I have things to do and
getting somewhere
needs to fit the
demands of my
lifestyle. My
transportation option
must have the
functionality to meet
these demands (e.g., I
require a truck to haul
my equipment/tools).
I value luxury and
want to be
noticed when I go
somewhere. I feel a
sense of pride driving
a luxury vehicle and
am willing to pay more
for the features and
the brand name.
Connected
technology is
important to me
when going
somewhere.
To do this, my
transportation choice
needs to be
integrated with my
electronic devices,
and it needs to
access, consume, and
create information.
I look forward to
driving because
getting there is half
the fun.
How would you describe yourself as a commuter?
Driver Profile Generational Comparison
*
*
* Gen Y: Luxury and Eco-friendly ranked 5th equally
16. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
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16
Vehicle Loyalty
"I would be willing to give up driving my car
even if I had to pay more to get where I
need to go."
63%
of GenYconsumers
love their cars
but are
2Xmore likely to abandon their vehicles
if costs increase
Other generations
Gen Y
18%
8%
Most Gen Y consumers in Australia are interested in driving but they are not as devoted
to their car compared to the Other Generations
17. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
72%
45%
33%
66%
15%
25%
Prefer living in a neighborhood that has everything within walking
distance
I am willing to relocate closer to work to reduce my commute
I would be willing to use car-sharing, car-pooling, or similar
services if they were readily available and convenient
Gen Y Other Generations
17
How much do you agree with each of the following statements?
Note: “Strongly Agree” and “Agree” responses have been summed up together.
Lifestyle
Factors that may influence consumers’ decision to abandon vehicle ownership
Lifestyle is a primary reason, with nearly three- quarters of consumers preferring to
have everything within walking distance
+30%
18. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
18
42%
Travel by bus, train,
or taxi to do other
things when traveling
55%
Like using a
smartphone app to
plan transport
31%
49%
Worry about safety,
security, or privacy
when ride-sharing
25%
35%
Would try a ride-
sharing app / website,
if recommended by
friends or family
20%
26%
Would try a website
that would rent out
car to strangers for
money
27%
Percentage of respondents that agree with the following statement:
Gen Y consumers in Australia show interest in using technology-enabled efficiencies
particularly if they are convenient and safe.
Gen Y
14%
26%
41%
31%22%
19. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
19
Alternative Powertrains
Almost half of Gen Y would prefer to drive an alternative powertrain, five years from now,
with preference for hybrid electric engines
43%
12%
45%
21%
8%
6%
6%
4%
Hybrid Electric
Plug-In Hybrid
Battery-powered
electric
Fuel Cell
Compressed
natural gas
Diesel
engines
Alternative
powertrains
GenY
Petrol
engines
47%
20%
33%
14%
9%
5%
3%
2%
Hybrid Electric
Plug-in Hybrid
Compressed
natural gas
Battery-powered
electric
Fuel cell electric
Diesel
engines
Alternative
powertrains
OtherGenerations
Petrol
engines
Today, 89% of consumers drive petrol, 8% diesel and 3% alternative powertrains.
20. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
…but cost is still a primary motivation
20
Gen Y consumers are willing to pay more for an alternative powertrain…
3X as many Gen Y consumers would prefer to
drive a traditional vehicle if it could provide
comparable fuel efficiency to vehicles with
alternative powertrains.
58%
42%
36%
arewillingto pay
$2,000 or more
Other Generations
44%
arewillingto pay
$2,000 or more
22%
Gen Y
78%
3X as many Gen Y consumers say “My
motivation to purchase/lease an alternative
powertrain would be driven more by my
desire to save money on fuel rather than to
save the environment.”
21. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
21
“Manufacturers don’t offer enough
alternative fuel engines in vehicles I
would actually want to drive”
More than half of all consumers feel that there are not enough alternative powertrain
options in the market, and two-thirds prefer a broad range of powertrain options in each
vehicle model
65%
Agree
28%
Neutral
7% Disagree
Agree
54%Neutral
36%
Disagree
10%
37%
20%
40%
46%
Gen Y Other Generations
68%
26%
Total population
Over two-thirds of
consumers prefer
a range of engine
options….
“I would prefer that manufacturers offer a range of
engine options for each model that they produce.”
“I would prefer that manufacturers offer a specialized
line of vehicles that only have alternative engines.”
..with Gen Y
showing more
interest in the
specialized line of
vehicles that only
have alternative
engines.
Alternative Engine Preference
Agree
Neutral
6%
Disagree
Agree
Neutral
35%
Disagree
22%
Disagree
Neutral
Agree
Note: There was no statistical difference between Gen Y and other generation consumers
22. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
Majority of consumers are supportive of government incentives and standards to
switch to alternative powertrains
22
How much do you agree with each of the following statements about vehicles with alternative fuel engines?
68%
64%
73%
64%
I would support more government standards that require manufacturers
to produce vehicles that have better fuel efficiency.
I would support more government programs that reward consumers who
switch to or own vehicles with alternative fuel engines and/or high fuel
efficiency engines.
Gen Y Other Generations
Note: “Strongly Agree” and “Agree” responses have been summed up together
23. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
23
Greatest Benefits*
*% of respondents indicating they expect significant
benefits from these automotive technologies
Other Benefits*
*% of respondents indicating they expect significant
benefits from these automotive technologies
vs.
Consumers want:
• Technology that recognizes the presence of other vehicles on the road
• Technology that will let them know when they exceed the speed limit
• In-vehicle technologies that would automatically block them from engaging in dangerous driving situations
Consumers in Australia believe there are significant benefits from new vehicle
technologies, including vehicles that…
Vehicle Technology
76% 67% 36% 34%87% 69% 29% 31%
Don't Crash Are highly fuel efficient Are fully connected Driverless vehicles
Gen Y Other Generations
24. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
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…but they are not willing to pay much with only around a quarter of consumers willing to pay over $2,500
In-vehicle technology that
helps them manage daily
activities
Features that help or make
tasks more convenient (e.g.
assisted parking, adaptive
cruise control, etc.).
Easier to customize a vehicle’s
technology after purchase/lease
To connect their smartphone to use
all the applications from the
vehicle's dashboard interface
52%
Percent of respondents indicating they expect significant benefits from these automotive technologies
28% 24% 12% 6% 3% 27%
$2,500 or more $1,000 $500 $250 $100 I wouldn't pay more
Consumers' willingness to pay
Technology that will let them
know when they exceed the
speed limit
Technologies that block them
from engaging in dangerous
driving situations
70%
Technology that recognizes
the presence of other
vehicles on the road
73%
Safety
Technologies
Cockpit
Technologies
47%
24
Consumers desire safety technologies more than cockpit technologies…
81% Gen Y vs. 69% Other Generations
Willing to pay
19% Gen Y vs. 31% Other Generations
NOT willing to pay
36%
54%66%
74%
66%
Technologies that would
report how safely they were
driving
54%
53%77%85%
33%63% 28%
... Though Gen Y’s desire for cockpit technologies is higher than other generations
Gen Y
Other
Generations
25. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
25
Autonomous Vehicles
*% of respondents indicating they would find the following levels of autonomy
desirable
Definitions for autonomous (driverless) vehicles:
Basic: Allows the vehicle to assist the driver by
performing specific tasks like anti-lock braking
(prevent from skidding) and/or traction control (to
prevent loss of grip with the road).
Advanced: Combines at least two functions such
as adaptive cruise control and lane centering
technology in unison to relieve the driver of control
of those functions.
Limited: Allows the vehicle to take over all driving
functions under certain traffic and environmental
conditions. If conditions changed, the vehicle would
recognize this and the driver would then be
expected to be available to take back control of the
vehicle.
Full: Allows the vehicle to take over all driving
functions for an entire trip. The driver would simply
need to provide an address and the vehicle would
take over and require no other involvement from the
driver.
Source: Based on U.S. Department of Transportation’s
National Highway Traffic Safety Administration (NHTSA)
Today, most consumers in Australia are interested in basic levels of automation but
show declining interest with higher levels of automation, although Gen Y seems more
comfortable with advanced levels of autonomy.
Limited Self-driving Full Self-driving
81% 66%
64%
40%
42%
28%
Gen Y
Other generations
%
76%
Basic Advanced
48%
26. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
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5% 10% 31% 21% 18% 14%10% 13% 32% 23% 10% 11%
1 2 3 4 5 >=6
Gen Y
Other Generations
26
Time spent by consumers researching possible vehicles
Number of brands considered when purchasing or leasing
58%26%
16%
More than 10
hours
4-10
hours
Less than 4
hours
The Customer Experience
15% of Gen Y considers 2 brands or less
85% of Gen Y considers 3 brands or more
>=654321
Research is key
Over half of all consumers spend more than 10 hours researching and more than three
quarters consider 3 or more brands before they purchase or lease a vehicle.
23% of Other Generations consider 2
brands or less
77% of Other Generations consider 3 brands or more
27. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
27
How much of an impact does information from each of the following sources have on your ultimate decision
on which vehicle you choose
Social networking sites
Influencing the purchase decision
Gen Y trusts family and friends the most to help them in making a purchasing decision.
Salesperson at the
dealership
Family and friends
News articles/media
reviews
Manufacturer websites
4%
27%
34%
37%
43%
39%
22%
34%
39%
41%
55%
67%
Gen Y
Other Generations
+18%
+28%
+12%Car reviews on
independent websites
28. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
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28
9 out of 10
Consumers want an extremely efficient purchase process
Average acceptable time per phase for total population
Getting info from dealerships Waiting to test drive a vehicle Processing paperwork and
registration
32 min 35 min
27 min
25 min 35 min 36 min
Processing financing Performing simple
maintenance service
37 min 33 min
52 min
More
than one
hour*
65 min
Gen Y
Other
Generations
29. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
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Service impacts vehicle sales
The cost and quality of the influences two-thirds of consumers' purchase decisions
29
When choosing a vehicle to purchase or lease, how important to you are each of the following attributes?
40% of Gen Y consumers are willing to pay for services that make their lives easier
I would pay to have a dealer pick up my vehicle to be serviced and drop off a loaner vehicle
Gen Y
Other
Generations
Free routine maintenance
74%
62%
68%
55%
Confidence in the dealer’s
ability to repair
Gen Y
Other
Generations
29%
40%
31. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
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31
Respondents profile
100% 3%
33%
20%
35%
9%
Total
Respondents
16-18 years Gen Y (Born
1977 - 1994)
Gen X (Born
1965 - 1976)
Boomers
(Born 1946 -
1964)
Born before
1946
Respondents by Generation
1% 2%
6%
9%
11%
17%
13%
15%
4%
3%
19%
<$10,000
$10,000-
$14,999
$15,000-
$24,999
$25,000-
$34,999
$35,000-
$49,999
$50,000-
$74,999
$75,000-
$99,999
$100,000-
$149,999
$150,000-
$199,999
$200,000+
Prefernotto
answer
Household Income
Male,
50%
Female,
50%
Gender
of consumers live in
urban areas23%
of consumers live in
suburban areas59%
of consumers live in
rural areas18%
Place of Residence
32. Confidential and proprietary to Deloitte 2014 Global Automotive Consumer Study
Australia Insights
32
Respondents profile
88%
2%
10%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Own Lease Neither own nor
lease
Vehicle Ownership
1%
4%
25%
42%
13%
5%
3%
7%
0%
10%
20%
30%
40%
50%
Convertible
Coupe
Hatchback
Sedan
SUV
Truck
Van/Minivan
Wagon
Vehicle Type
89%
8%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Gasoline Diesel Compressed natural
gas-powered/Hybrid
electric
Engine Type
Duration of Current
Ownership
30%
33%
20%
10%
6%
< 2 years 2 to <5
years
5 to <8
years
8 to <10
years
>=12
years
0%
10%
20%
30%
40%