My presentation at the 2008 TIME conference in Istanbul, Turkey (Dec 2, 08): The Future of Content and Media. Topics include:
* Why telecoms and content owners have to work together to develop a new content business model (and what it could look like)
* The consequences of 3G- and Wimax- powered mobility on the content industries
* How Advertising 2.0 and the future of content are intertwined, and what role a new kind of advertising approach could play in content commerce
* How the traditional, western 'copy economy' is shifting to the access, service & sharing economy, and what the corresponding new business models could look like
* Why the flat rate for music is the solution for the current conumdrum, what it means, and how it could work
* Why we cannot succeed by focusing on Control as the main factor of content monetization - and what else could be done, instead! More at http://tinyurl.com/6fa3t8
September 2012 webinar presented by Prescient's Toby Ward and Jonas Lood. This presentation is perfect for organizations currently considering an intranet redevelopment project that want to learn strategies for improving the structure, usability and navigation of their intranet or portal.
September 2012 webinar presented by Prescient's Toby Ward and Jonas Lood. This presentation is perfect for organizations currently considering an intranet redevelopment project that want to learn strategies for improving the structure, usability and navigation of their intranet or portal.
The End Of Control and the Future of Content: Futurist Gerd Leonhard Authors@...Gerd Leonhard
When every song, every movie, every book and every image can easily be found and shared via high-speed digital networks, and any actual control of the flow of content becomes a thing of the past, how will content creators and their respective industries generate growing revenues, in the future? When search becomes media, and advertising becomes content, what's the future of creativity? Which precise new generatives (>Kevin Kelly) can be nurtured to build this new ecosystem of search, content and communications, based on access to content rather than copies?
More at www.mediafuturist.com
The New Music Economy: Music 2.0 At Picnic 2008 AmsterdamGerd Leonhard
I had the pleasure of speaking at the annual PICNIC conference in Amsterdam, today, on the topic of "A New Music Ecosystem- Future Models for Music Creation, Distribution, Marketing and Selling". The details: "The music industry is changing. Artists and developers everywhere are working on new ways of connecting fans and bands and developing new businesses along the way.
My 2nd presentation from Emergence 2009, a really interesting and engaging e-Tourism event in Limassol / Cyprus, on Mobility Trends. More at http://tinyurl.com/dltn6g
Compensation Not Control Music 2.0 Gerd Leonhard Midem Net 2009Gerd Leonhard
Futurist Gerd Leonhard's Presentation at the Midem 2009 MIDEMNet event: The big issue – How can music & ISPs work together " As a complementary means to monetise the artist-fan relationship, creating value for the music industry also lies in the quest for a successful business model between music and Internet Service Providers (ISP). ..." more at MidemNetBlog: http://tinyurl.com/69x2hf
Crowdsourcing, Social Production and Network Economy Futures by Gerd Leonhard...Gerd Leonhard
Media Futurist Gerd Leonhard's presentation covering topics such as crowdsourcing, social production, the future of telcos, broadband culture & mobility etc. More at www.mediafuturist.com
Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010Gerd Leonhard
My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.html
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)Gerd Leonhard
What widgets can do for content producers (TV, Music etc) - Futurist Gerd Leonhard on the Widgetization of Media. More here: http://www.mediafuturist.com/2008/10/the-widgetizati.html
The Future of IPR and Copyright (presentation at TedX NewStreet London)Gerd Leonhard
This is my presentation at TedXNew Street London, October 15, 2010, see http://tedxnewst.com/gerd_leonhard.html on the future of intellectual property and copyright.
The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FI...Gerd Leonhard
This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models
Content 2.0: Free vs Paid: Futurist Gerd Leonhard @ Tokyo 2.0Gerd Leonhard
Mobile broadband Internet access and cheaper smart-phones and ubiquitous mobile devices are making sharing of digital content easier than ever before. Where is this going, once 2-3 Billion people are connected? Who will paid for what, why, when? What about the trend towards Free? Freemium? Feels like Free? Content 2.0 explained. More at www.mediafuturist.com Videos at www.gerdtube.net Follow me on Twitter: www.twitter.com/gleonhard
Social Media (R)Evolution (Schwab Impact 2010)Gerd Leonhard
This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.html
Leveraging the Cloud for Better User ExperienceEffective
Presented at Cloud Expo NY - June 2012
The cloud has many benefits, but when it comes to application development, how does the cloud help enterprises and development teams create custom software and applications that end users actually care about? Using real world examples from Adobe, Herff Jones and Navy Federal Credit Union, this session will highlight the advantages cloud computing provides for quickly developing custom software and applications with compelling user experiences.
Highlights of DLD 2017 in Munich. More then 1000 digital experts, innovative corporations and brands in in January 2017 to discuss ideas and visions around technology, media and marketing. This Mini-Trendreport gives you an overview on some Learnings and Take Aways and offers some links what to watch and how to learn more.
Leading into the Future: the most important things you need to know about the...Gerd Leonhard
This deck comprises the best scenes from my last 10 keynotes and presentations, using my new graphics and animations, riffing on topics such as exponential change, the 8 game changers, technology vs humanity, digital ethics and more - check out a list of my general topics here: https://www.futuristgerd.com/topics/current-topics/
Artificial Intelligence and the Future of HumanityGerd Leonhard
A collection from Gerd's recent keynotes and presentation. See www.gerdtube.com for videos and www.techvshuman.com for more details about the book 'technology vs humanity'
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When every song, every movie, every book and every image can easily be found and shared via high-speed digital networks, and any actual control of the flow of content becomes a thing of the past, how will content creators and their respective industries generate growing revenues, in the future? When search becomes media, and advertising becomes content, what's the future of creativity? Which precise new generatives (>Kevin Kelly) can be nurtured to build this new ecosystem of search, content and communications, based on access to content rather than copies?
More at www.mediafuturist.com
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I had the pleasure of speaking at the annual PICNIC conference in Amsterdam, today, on the topic of "A New Music Ecosystem- Future Models for Music Creation, Distribution, Marketing and Selling". The details: "The music industry is changing. Artists and developers everywhere are working on new ways of connecting fans and bands and developing new businesses along the way.
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Media Futurist Gerd Leonhard's presentation covering topics such as crowdsourcing, social production, the future of telcos, broadband culture & mobility etc. More at www.mediafuturist.com
Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010Gerd Leonhard
My presentation at www.dolectures.co.uk in Cardigan, Wales, on the topic of the Future of Media, Content, Communications and Business, and the shift from EGOsystem to ECOsystem. More at http://www.mediafuturist.com/2009/04/a-key-topic-for-2009-egosystem-becomes-ecosystem.html
The Widgetization Of Media by Futurist Gerd Leonhard (MIPCOM 2008)Gerd Leonhard
What widgets can do for content producers (TV, Music etc) - Futurist Gerd Leonhard on the Widgetization of Media. More here: http://www.mediafuturist.com/2008/10/the-widgetizati.html
The Future of IPR and Copyright (presentation at TedX NewStreet London)Gerd Leonhard
This is my presentation at TedXNew Street London, October 15, 2010, see http://tedxnewst.com/gerd_leonhard.html on the future of intellectual property and copyright.
The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FI...Gerd Leonhard
This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models
Content 2.0: Free vs Paid: Futurist Gerd Leonhard @ Tokyo 2.0Gerd Leonhard
Mobile broadband Internet access and cheaper smart-phones and ubiquitous mobile devices are making sharing of digital content easier than ever before. Where is this going, once 2-3 Billion people are connected? Who will paid for what, why, when? What about the trend towards Free? Freemium? Feels like Free? Content 2.0 explained. More at www.mediafuturist.com Videos at www.gerdtube.net Follow me on Twitter: www.twitter.com/gleonhard
Social Media (R)Evolution (Schwab Impact 2010)Gerd Leonhard
This is an updated version of my presentation at Schwab Impact 2010 in Boston, the the topic of Social Media, see http://www.mediafuturist.com/2010/10/my-presentation-at-schwab-impact-2010-be-bold-the-social-media-revolution.html
Leveraging the Cloud for Better User ExperienceEffective
Presented at Cloud Expo NY - June 2012
The cloud has many benefits, but when it comes to application development, how does the cloud help enterprises and development teams create custom software and applications that end users actually care about? Using real world examples from Adobe, Herff Jones and Navy Federal Credit Union, this session will highlight the advantages cloud computing provides for quickly developing custom software and applications with compelling user experiences.
Highlights of DLD 2017 in Munich. More then 1000 digital experts, innovative corporations and brands in in January 2017 to discuss ideas and visions around technology, media and marketing. This Mini-Trendreport gives you an overview on some Learnings and Take Aways and offers some links what to watch and how to learn more.
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This deck comprises the best scenes from my last 10 keynotes and presentations, using my new graphics and animations, riffing on topics such as exponential change, the 8 game changers, technology vs humanity, digital ethics and more - check out a list of my general topics here: https://www.futuristgerd.com/topics/current-topics/
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A collection from Gerd's recent keynotes and presentation. See www.gerdtube.com for videos and www.techvshuman.com for more details about the book 'technology vs humanity'
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Are humans computable? Can AI actually 'think'? What will happen to humans when machines do 'all the work'? This presentation was delivered along with the launch of free Slovak edition of my book Technology vs Humanity see www.techvshuman.com
Artificial Intelligence, Thinking Machines and the Future of Humanity: Futuri...Gerd Leonhard
A collection of memes and key messages from my last 5 talks on this topic see more at http://www.futuristgerd.com/2017/04/15/shared-keynote-presentation-ai-thinking-machines-and-the-future-of-humanity-futurist-speaker-gerd-leonhard/
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Technology vs Humanity: key themes from Futurist Gerd Leonhard's new bookGerd Leonhard
More at www.techvshuman.com -- which side you on? Do we need an EPA for humanity ? Technology vs. Humanity is a last-minute wake up call to take part in the most important conversation humanity may ever have. Will we blindly outsource and abdicate big chunks of our lives to the global technology companies – or will we take back our autonomy and demand a sustainable balance between technology and humanity? By supplying a Socratic and humanistic critique of the Megashifts currently recasting our world, Gerd Leonhard provides the prologue for this great debate. Now is the time to join the dots between big data and digital ethics, to start discussing the moral framework required to steer the evolution of digital life – and to finally articulate the difference between our unique humanity and the rapidly evolving robotic versions. In 1949 George Orwell released Nineteen Eighty-Four – offering us a stark warning of a world dominated by technology and those who own and control it. Nearly seventy years after its publication, Gerd Leonhard investigates how we preserve our humanity in a world that is rapidly beginning to resemble that science fiction.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The digital transformation of society and business: 2020. Futurist keynote sp...Gerd Leonhard
This is a selection of my best slides from the past 6 months, on the timely topics of digital transformation, exponential technological change, and technology vs humanity.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The essential future topics and memes from my 2015 presentations (Futurist Ke...Gerd Leonhard
These are the slides and images that made the most waves in my 80+ presentations, talks and future advisory sessions. Many of them will become even more important in 2016, especially in the context of my new book which will focus on the increasing overlaps of humanity and technology, see www.techvshuman.com for my short film on the same topic. www.gerdcloud.com is where you can download most of my slides and PDFs from the past 5 years btw, and www.gerdtube.com is my Youtube Channel.
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The future of marketing, advertising and the Internet: Futurist Speaker Gerd ...Gerd Leonhard
A collection of themes and memes from my most recent keynotes on marketing, branding, advertising and the internet, see http://www.gerdtube.com for videos and http://www.gerd.io for all other links
Futurist Speaker Gerd Leonhard: Bottom Line Future Trends (summary)Gerd Leonhard
These are some of my favourite memes and bottom lines from 10+ recent slideshows and presentations see http://www.futuristgerd.com/category/gerd/gerds-presentations/ and www.gerdtube.com for videos
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The future of media: summary by Futurist Gerd LeonhardGerd Leonhard
A slideshow on the key trends that are impacting the future of media, content, entertainment and publishing. Read more http://www.futuristgerd.com/category/content-media/
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
The Future of the Internet: the key trends (Futurist Speaker Gerd Leonhard)Gerd Leonhard
This is an edited version of a presentation I gave at ITUWorld 2013 in Bangkok, Nov 21, 2013, see more details at http://www.futuristgerd.com/2013/11/21/here-is-the-pdf-with-my-slides-from-the-ituworld-event-in-bkk-today/ Topics: US domination of the Internet and cloud computing, big data futures, privacy failure and the global digital rights bill, the importance of trust, key issues for cloud computing, and much more. Check www.gerdtube.com for a video version (should be available soon)
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Technology and the future of education, learning, knowledge and universities ...Gerd Leonhard
These are the slides I used for my presentation in TheHaque NL on Nov 8 2013 see http://www.futuristgerd.com/2013/11/07/here-are-my-presentations-at-dehaagse-hogeschool-in-thehaque-nl-today/ Topics: screenification of education, p2p learning, from data to knowledge to wisdom, artificial intelligence and human learning, the impact of technology on how universities operate, customization and much more. Will there be 'Kodak Moments' for universities?
If you enjoy my slideshares please take a look at my new book “Technology vs Humanity” http://www.techvshuman.com or buy it via Amazon http://gerd.fm/globalTVHamazon
More at http://www.futuristgerd.com or www.gerdleonhard.de
Download all of my videos and PDFs at http://www.gerdcloud.net
About my new book: are you ready for the greatest changes in recent human history? Futurism meets humanism in Gerd Leonhard’s ground-breaking new work of critical observation, discussing the multiple Megashifts that will radically alter not just our society and economy but our values and our biology. Wherever you stand on the scale between technomania and nostalgia for a lost world, this is a book to challenge, provoke, warn and inspire.
Big Data and the Future of Journalism (Futurist Keynote Speaker Gerd Leonhard...Gerd Leonhard
This is a slightly edited version of my slides presented in London on June 7, 2013 and the Reuters Institute see https://reutersinstitute.politics.ox.ac.uk/research/conferences/forthcoming-conferences/big-data-big-ideas-for-media.html
BTW: You can download ALL of my slideshows, free books and other stuff at http://futuristgerd.com/downloads/
"Data stockpiles are growing exponentially...consumer profiles, media content usage patterns, Twitter and Facebook posts, online purchases, public records, real-time media user behavior and much more. The Big Ideas conference speakers will inspire tactics and strategies to harness these data.
The media industry's leading edge experts from journalism and business disciplines will detail their own case studies, outlining their challenges and triumphs using tools to understand complex data sets. They will outline how these experiences have paved the way to prize-winning journalism, audience insights and growing revenues..."
The Future of Mobile (i.e. everything) Futurist Speaker Gerd LeonhardGerd Leonhard
The slides for my presentation at Mobile Convention Amsterdam May 23 2013 see http://www.mobileconventionamsterdam.nl/
Next Five years in Mobile
“Marketing as we know it is over. More than ever mobile devices are becoming our ears, eyes and brains. ‘Nowness’ takes its toll.”
Says Gerd Leonhard, (media)Futurist and one of the keynote speakers during Mobile Convention Amsterdam on the 22nd and 23th of May in the Beurs van Berlage. Leonhard states that marketers are nowadays looking at gauging feelings and pleasure by using electronic gadgets that can read brain activity.
Leonhard reveals several interesting mobile developments in the future, for example about Google Glass and Over-the-top-content (OTT), what these developments mean for consumers and marketers and whether or not ‘offline’ the new luxury is.
This is an edited version of my TedX talk at Beausoleil in Villars, Switzerland, on November 30, 2012, on the topic of redefining SUCCESS in a networked society. See more details http://www.tedxcollegebeausoleil.com/
BMF2012: Rebooting Media: From Ego to Eco (Futurist Keynote Speaker Gerd Leon...Gerd Leonhard
This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly),
The future of the music business: creating a new ecosystem (Futurist & Keynot...Gerd Leonhard
Futurist, Author and Keynote Speaker Gerd Leonhard summarizes the key trends for the future of the music industry - 15 years of presentations on this topic all-in-one :) See all of Gerd's stuff on this topic, and his free books, here: http://gerd.fm/futuremusic
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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The Future Of Media And Content Gerd Leonhard at TIME 08 Istanbul
1. Gerd Leonhard Media Futurist
The Future of Media
and Content
Presentation at TIME 2008 December 2, 2008
Istanbul, Turkey
Gerd Leonhard
www.mediafuturist.com
2. Gerd Leonhard Media Futurist
Content
Was
Legislation
Telecom Government
Regulation
3. Gerd Leonhard Media Futurist
Legislation
Government
Regulation
Will be...
The
Users
fka Consumers
Telecom Content
4. Gerd Leonhard Media Futurist
Google China President Kai Fu Lee:
Mutual Interest, rather than Monopoly,
is the key to sustainable growth
6. Gerd Leonhard Media Futurist
3G Wireless Futures
Ability to connect * and INTERACT
Ability to share EVERYTHING
Hunger for content
Without 3G
With 3 G
+ Wifi / Wimax
7. Gerd Leonhard Media Futurist
The difference between dial-up, fixed
and low-bandwidth Internet and
high-speed, mobile Internet is even
bigger than going from offline to
online, to begin with.
100 : 1
8. Gerd Leonhard Media Futurist
The challenge: New Models!
Content Consumption (all)
Revenue Potential
Success with Traditional Content Models
Was Is 2 years 5 years
9. Gerd Leonhard Media Futurist
A very serious change - and huge opportunity!
Copy Economy
Access / Usage /
Sharing Economy
11. Gerd Leonhard Media Futurist
But this is not about technology...
The Age of Collaboration
Emerging cultural practices
New business models
12. Gerd Leonhard Media Futurist
Turkey Internet Penetration
Turkey Mobile Penetration
Cost of Internet Access Cost of Storage Skills Required
225%
150%
120%
90%
60%
37%
Today 2-3 years 5-7 years
13. Gerd Leonhard Media Futurist
Cost of Internet Access Cost of Storage Skills Required
Today 2-3 years 5-7 year
Sharing Co-Creation
14. Gerd Leonhard Media Futurist
The Digital Natives: our future and the new $$$$
15. Gerd Leonhard Media Futurist
Truly connected means...
We can find out ...anything
We decide who gets to market to us
Niches are the new hits
We find out we can actually create things, too!
We collaborate to get very large jobs done, together
We collaborate cross-time/border/nation/firm
We can serve the world (and vice versa)
16. Gerd Leonhard Media Futurist
The Future: connecting the users is the key to success
17. Gerd Leonhard Media Futurist
The crisis of the Content Business
• Mere copies of content are de-facto ‘free’
• The Internet is a giant copy machine - and it’s rapidly
growing in size and reach (and now: mobile!)
• Selling copies is a rapidly declining business model
(Music, DVDs, Magazines, Newspapers...)
• Broadband culture drives further commodization
• What used to be paid for is now often free
• Digital revenues are not nearly enough to make up for
the loss of physical sales (1:5 ratio!)
• Developing countries have no pay-by-unit tradition
• There is more content consumption than ever before -
but where is the ‘new money’?
18. Gerd Leonhard Media Futurist
The lesson:
You’ll have to get
wet if you want to
learn
how to
swim.
19. Gerd Leonhard Media Futurist
The new ways of making money
with Content are going to be quite
unlike the traditional ways
33. Gerd Leonhard Media Futurist
• Is the quest for Control realistic?
• Will it make Money?
• Will it be fair and equitable?
• Will it create a Culture & Society
in which we will want to live in?
38. The Digital Music Flat Rate is inevitable
Gerd Leonhard Media Futurist
~1910
+ =
+
=
~2009?
39. The logic
Gerd Leonhard Media Futurist
‣ Music is included in network access
‣ Fees are paid but cross-subsidized
‣ Music is cost-neutral to Networks
‣ User pays ‘with attention’ or cash
‣ Most uses will ‘will like free’
‣ Data is shared with content owners
‣ Multiple upsell options can unfold
‣ Rightholders get paid for each use
40. Gerd Leonhard Media Futurist
The new ecosystem: Example: Music
Extra Community Services
Video, Games, Interactive
Preferred access (fans)
Live Recordings on-demand
Merchandising
High-definition offerings
Bundled Music, Feels Like Free, Unlimited, no DRM,
Streams & Downloads
* followed by other Content!
41. Gerd Leonhard Media Futurist
Games > Music > Film / TV > Books >>
Command & Control
becomes
Coordinate & Cultivate
*Thomas Malone “The Future of Work”
45. Gerd Leonhard Media Futurist
In a networked culture,
a world of NO permission
is a world of NO $
46. Gerd Leonhard Media Futurist
Average Available Time Available Choices Average Available Attention
Attention, Choice & Curation Trends (Gerd Leonhard)
100%
75%
50%
25%
0%
Was Is Soon The Future
47. Gerd Leonhard Media Futurist
Amount of Input Need for Selection, Filtering & Curation
Need for Community of Content
Attention, Choice & Curation Trends (Gerd Leonhard)
100%
75%
50%
25%
0%
Was Is Soon The Future
48. Gerd Leonhard Media Futurist
It’s not the free copy that
counts - it’s
everything
around it!
49. Gerd Leonhard Media Futurist
Instead of Control
http://flickr.com/photos/foxwillow/
51. Gerd Leonhard Media Futurist
Selling content: finding new money sources
Next Generation Advertising Freemium
Flat Rates & Bundles New Generatives
Sell Copies *Take 2 3rd party pays (cross subsidies)
20% 20%
10%
15%
35%
52. Gerd Leonhard Media Futurist
Value of ‘a Copy’ Value of CONTEXT
Value of Meta-Content Value of Experiences
Value Trends (by Gerd Leonhard)
Value of Context
100%
Value of Experience
Value of Meta-Content
75%
50%
25%
Value of ‘a Copy’
0%
Was Is Soon The Future
53. Gerd Leonhard Media Futurist
New Value: Meta-Content
*aka Data
• User ratings & recommendations
• User reviews
• User tagging and annotating
• User bookmarking
• User sharing / forwarding
• User editing / remixing
• User republishing
54. The new Content Economy: the User is a major force
Gerd Leonhard Media Futurist
55. Gerd Leonhard Media Futurist
P e r m i s s i o n .
E n g a g e m e n t .
C o n v e r s a t i o n .
T h e F u t u r e .
56. Gerd Leonhard Media Futurist
The Future of Content: Attention-based Income Explodes
Copy Based Revenues
Attention Based Revenues
Was Is Soon Near Future Mid-term Future
58. Gerd Leonhard Media Futurist
Kevin Kelly @ kk.org: When an offering becomes commoditized
the solution is to offer valuable intangibles:
1. Immediacy - priority access, immediate delivery
2. Personalization - tailored just for you... ʻMeCastʼ
3. Interpretation & Filtering - support and guidance
4. Authenticity - making sure itʼs the real thing
5. Accessibility - wherever, whenever, however
6. Embodiment, Experience & Packaging
7. Community (i.e. the Tribes)
8. Findability & Curation
60. Gerd Leonhard Media Futurist
Thanks for listening!
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★ email me at gerd@mediafuturist.com
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