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Die Zukunft der Medien

    From
 EgoSystem to
 ECOSystem:
   The Future of
 Business, Culture,
 Media Gerd Content Media Futurist
       and Leonhard,
                   CEO

                                Gerd Leonhard Media Futurist / The Futures Agency
Drastic user empowerment means
businesses must collaborate... or perish
                              Gerd Leonhard Media Futurist / The Futures Agency
Broadcast and Broadband




                  Network and Networked
                               Gerd Leonhard Media Futurist / The Futures Agency
War of the Worlds... Ego versus Eco. Closed vs Open




                                     Gerd Leonhard Media Futurist / The Futures Agency
Ego   Eco




       Gerd Leonhard Media Futurist / The Futures Agency
Ego     Eco
   Less connected,          Hyper-connected and
walled-in, self-sufficient     interdependent
                                   Proudly
  Not invented here
                           found elsewhere (PFE)
Return on Investment Return on Engagement

        Closed               Open *amap

        Control                  Trust

         Fear                 Confidence
                                   Gerd Leonhard Media Futurist / The Futures Agency
Yes, EgoSystems can - and do - work.




      ... but this may be the last good example for it
                                      Gerd Leonhard Media Futurist / The Futures Agency
In the past, power was about what you can control
                                                        hat-tip to Umair Haque




In the future, power is about what you can unleash!
                                      Gerd Leonhard Media Futurist / The Futures Agency
Not protection but
  engagement
                     Gerd Leonhard Media Futurist / The Futures Agency
Totally the wrong question...




                       Gerd Leonhard Media Futurist / The Futures Agency
The Ego versus Eco Wars




                  Gerd Leonhard Media Futurist / The Futures Agency
Source: Hugh MacLeod




Gerd Leonhard Media Futurist / The Futures Agency
We may really need this...!




               Gerd Leonhard Media Futurist / The Futures Agency
Ecosystems are complicated. Openness is harder than
     Control. ‘Permanent Beta’ can be stressful.




                                      Gerd Leonhard Media Futurist / The Futures Agency
Switching from Ego to Eco: Brazil...?




                           Gerd Leonhard Media Futurist / The Futures Agency
Brazil: $1.50 per month to solve music ‘piracy’




                                  Gerd Leonhard Media Futurist / The Futures Agency
A New Social Contract
                 Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco




  Branding becomes “Banding”
                       Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco




Not watering cans but sprinkler systems...!
                                 Gerd Leonhard Media Futurist / The Futures Agency
Social media confronts us with the ‘ecosystem logic’




                                     Gerd Leonhard Media Futurist / The Futures Agency
Ego …………………………………………Eco




The Future: Masses of Niches *and hits in Niches!
                                    Gerd Leonhard Media Futurist / The Futures Agency
Some interesting ecosystem examples




                          Gerd Leonhard Media Futurist / The Futures Agency
It is becoming less and less feasible to ‘prosper alone’




                                        Gerd Leonhard Media Futurist / The Futures Agency
My big do




            Gerd Leonhard Media Futurist / The Futures Agency
My small do




              Gerd Leonhard Media Futurist / The Futures Agency
@gleonhard MediaFuturist.com
                        Gerd Leonhard Media Futurist / The Futures Agency

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Egosystem to Ecosystem: Gerd Leonhard at DoLectures 2010

  • 1. Die Zukunft der Medien From EgoSystem to ECOSystem: The Future of Business, Culture, Media Gerd Content Media Futurist and Leonhard, CEO Gerd Leonhard Media Futurist / The Futures Agency
  • 2. Drastic user empowerment means businesses must collaborate... or perish Gerd Leonhard Media Futurist / The Futures Agency
  • 3. Broadcast and Broadband Network and Networked Gerd Leonhard Media Futurist / The Futures Agency
  • 4. War of the Worlds... Ego versus Eco. Closed vs Open Gerd Leonhard Media Futurist / The Futures Agency
  • 5. Ego Eco Gerd Leonhard Media Futurist / The Futures Agency
  • 6. Ego Eco Less connected, Hyper-connected and walled-in, self-sufficient interdependent Proudly Not invented here found elsewhere (PFE) Return on Investment Return on Engagement Closed Open *amap Control Trust Fear Confidence Gerd Leonhard Media Futurist / The Futures Agency
  • 7. Yes, EgoSystems can - and do - work. ... but this may be the last good example for it Gerd Leonhard Media Futurist / The Futures Agency
  • 8. In the past, power was about what you can control hat-tip to Umair Haque In the future, power is about what you can unleash! Gerd Leonhard Media Futurist / The Futures Agency
  • 9. Not protection but engagement Gerd Leonhard Media Futurist / The Futures Agency
  • 10. Totally the wrong question... Gerd Leonhard Media Futurist / The Futures Agency
  • 11. The Ego versus Eco Wars Gerd Leonhard Media Futurist / The Futures Agency
  • 12. Source: Hugh MacLeod Gerd Leonhard Media Futurist / The Futures Agency
  • 13. We may really need this...! Gerd Leonhard Media Futurist / The Futures Agency
  • 14. Ecosystems are complicated. Openness is harder than Control. ‘Permanent Beta’ can be stressful. Gerd Leonhard Media Futurist / The Futures Agency
  • 15. Switching from Ego to Eco: Brazil...? Gerd Leonhard Media Futurist / The Futures Agency
  • 16. Brazil: $1.50 per month to solve music ‘piracy’ Gerd Leonhard Media Futurist / The Futures Agency
  • 17. A New Social Contract Gerd Leonhard Media Futurist / The Futures Agency
  • 18. Ego …………………………………………Eco Branding becomes “Banding” Gerd Leonhard Media Futurist / The Futures Agency
  • 19. Ego …………………………………………Eco Not watering cans but sprinkler systems...! Gerd Leonhard Media Futurist / The Futures Agency
  • 20. Social media confronts us with the ‘ecosystem logic’ Gerd Leonhard Media Futurist / The Futures Agency
  • 21. Ego …………………………………………Eco The Future: Masses of Niches *and hits in Niches! Gerd Leonhard Media Futurist / The Futures Agency
  • 22. Some interesting ecosystem examples Gerd Leonhard Media Futurist / The Futures Agency
  • 23. It is becoming less and less feasible to ‘prosper alone’ Gerd Leonhard Media Futurist / The Futures Agency
  • 24. My big do Gerd Leonhard Media Futurist / The Futures Agency
  • 25. My small do Gerd Leonhard Media Futurist / The Futures Agency
  • 26. @gleonhard MediaFuturist.com Gerd Leonhard Media Futurist / The Futures Agency