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Leveraging the Cloud for Better User Experience


                          anthony franco | president and founder | @anthonyfranco
© 2012 EffectiveUI Inc.
proud geek
             copyright 2012
a human interface company


                            copyright 2012
copyright 2012
To Serve Humans
The Human Interface Manifesto



                                copyright 2012
Since the first days of early man, we have
pushed the boundaries of gathering and
sharing information.




                                            copyright 2012
Early in our history, we shared stories,
fables, and myths to communicate values,
lessons and historical context.




                                           copyright 2012
Paper allowed us the ability to share our
wisdom for all of time, and the printing
press gave us the ability to distribute to
more people than a just an anointed few.



                                             copyright 2012
Ink is mightier than the sword so we
endeavored to create faster ways of
distributing the words we inked.




                                       copyright 2012
Napoleon’s
1790
Semaphores,




              copyright 2012
Morse's
1837
telegraph,




             copyright 2012
Bell’s
1876
telephone,



             copyright 2012
and
 Licklider’s
 Intergalactic
 Computer
 Network...



                 copyright 2012
... all inventions designed in the race deliver
   faster, ubiquitous, and affordable, information.




                                                  copyright 2012
Simultaneously, inventors sought to enhance
human capabilities through mechanization.




                                              copyright 2012
Jacquard’s
1801
mechanical loom,




                   copyright 2012
Hollerith’s
1890
tabulating machine,




                      copyright 2012
Turing’s
1936
Turing machine,

                  *the Turing machine was only conceptual but is
                  regarded as the foundation for all modern computers



                                                                        copyright 2012
and
Mauchly's & Eckert's
1946
ENIAC...



                       copyright 2012
... all inventions designed in the race to
automate human capabilities.




                                             copyright 2012
The arguably predictable advances in
telecommunications, storage, computing
power, and binary abstraction gave us the
ability to commoditize delivery, infrastructure,
platforms, and software...


                                                   copyright 2012
...an engineering monument
of fiber, silicon, and code.




                              copyright 2012
We are now faced with innovating a new era
for humanity. An era where the human
condition is transformed with technology.

The era of HumanityPlus


                                             copyright 2012
Cloud Computing is merely the modest first step.




                                              copyright 2012
Historically, people in power clutch
on to their own existence at the peril
of others, and we are no exception.




                                         copyright 2012
We have kept technology to ourselves
in our struggle to maintain power.




                                       copyright 2012
We seek to solve problems as
engineers, and not as people.




                                copyright 2012
We embrace our moniker "geek" because we are
too distracted, or worse, too apathetic to look up
from our monitors and beyond our cubicle walls.




                                                 copyright 2012
We have begun to believe our own
press, "the geeks shall inherit the earth."




                                              copyright 2012
Pride is always followed by a great fall.




                                            copyright 2012
We must lose our technophile bigotry
before we become relegated to the
ranks of tech support.




                                       copyright 2012
We must stop dehumanizing people
by relegating them as users...




                                   copyright 2012
There is something in it for us...




                                     copyright 2012
Both the private and public sectors that rely on
the internet have been stuck in an integration
and maintenance eddy.




                                                   copyright 2012
They needed the elastic infrastructure, platform,
and software capabilities of Cloud Computing
before they could disrupt the status quo.




                                                    copyright 2012
Finally, they can break free of their own legacy
platforms and start providing their customers
differentiating digital products and services.




                                                   copyright 2012
These organizations' demands have begun to
surpass our fiber, silicon, and code priorities.




                                                  copyright 2012
I submit to you that we must elevate our
goals and meet the commercial and
humanitarian needs of our society.




                                           copyright 2012
Cloud Computing is the foundation for
easy to deploy, composite applications.




                                          copyright 2012
But those applications will live or die on
the acceptance of their human interfaces.




                                             copyright 2012
Human Interface principles
                  ( for geeks )




                                  copyright 2012
effective human interfaces should be
Opaque



                                       copyright 2012
people should not notice technology
                                      copyright 2012
effective human interfaces should be
Approachable



                                       copyright 2012
obscure intimidating complexity   copyright 2012
effective human interfaces should be
Adaptive



                                       copyright 2012
the system should learn the individual, not the other way around
                                                                   copyright 2012
effective human interfaces should be
Intuitive



                                       copyright 2012
understandable with little-to-no up-front training
                                                     copyright 2012
effective human interfaces should be
Beautiful



                                       copyright 2012
no explanation needed   copyright 2012
Putting principles into action




                                 copyright 2012
an effective tactic to creating great human interfaces:
use research to gain empathy



                                                          copyright 2012
the exception that
  proves the rule

                     confidential and proprietary
an effective tactic to creating great human interfaces:
design is not a process step



                                                          copyright 2012
a flawed “user centered design” process




DISCOVER          DESIGN                  ENGINEER   SUPPORT




                                                       confidential and proprietary
RESEARCH




 DESIGN




ENGINEER


           confidential and proprietary
an effective tactic to creating great human interfaces:
everything is a



                                                          copyright 2012
confidential and proprietary
an effective tactic to creating great human interfaces:
evangelize the cause



                                                          copyright 2012
copyright 2012
copyright 2012
copyright 2012
Build exceptional human interfaces



                                     copyright 2012
“Our legacy will be written by
the interfaces we create.”
                     @anthonyfranco




                                      copyright 2012
“Our legacy will be written by
     the interfaces we create.”
                                                          booth 131

Thank You
anthony franco | president and founder | @anthonyfranco
                                                                      copyright 2012

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