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The New Music Economy: Music 2.0 At Picnic 2008 Amsterdam
Gerd Leonhard is a media futurist who presented at Picnic 2008 in Amsterdam on the topic of "Music 2.0 - a new, web-native music business". Some of the key points made in the presentation include: 1) The traditional Western definition of copyright as the sole source of value for music is dead due to new broadband and social media technologies. 2) Attention, not copies, will be the future source of income for musicians. 3) A new web-native music business model is emerging based on flat rates, usage rights instead of just copyright, and many new revenue streams like sharing and syndication. 4) Strong copyright enforcement does not necessarily equal strong
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