The state of enterprise gamification - for sales, customer service, learning and more - in 2015. What it means, how it is transforming into a fitbit for work, and what the future holds for it.

1. Gamify Performance
What the Future holds for Enterprise Gamification
IS 2015 THE YEAR OF MATURITY?

2. Gamification?
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 2
Using game elements to drive behavior, engagement:
communicate, feedback and coach to performance
Recognition Competition Mastery
Call to
Action
Immediate
Feedback

3. Gamification isn’t Points Badges and
Leaderboards. It has real benefits
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 3
• Clear statement of employee goals
• Clear and fair measurement of employee performance
• Ability to coach people and set goals
• Self measurement and self reflection
• Fairness
• An impact on corporate culture – strive to improve

4. Gamification: from novelty to mainstream
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 4
2006
• First apps
2008
• Community
• Advert
games for
“stickiness”
2009
• Consumer &
end user
gamification
• First wave
of
companies
• Linkedin:
design
integration
2013
• Begin
employee
focused
enterprise
gamification
2015
• Becoming
basic design
skill
• Major SW
vendors
joining
• From “fun”
to “fitbit”

5. Ensure employees are the heros of their game
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 5

6. © 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 6
Team and individual objectives
Awareness, real time feedback, balance
conflicting KPIs
Communicate performance objectives
Many novel game elements for self-
reflection
Non-simplistic approach to motivation
Making employees heros of their game
Combine micro-learning to “level up”:
focus on mastery

7. Communicate
objectives
Track performance
Self-reflect and
balance
7

8. A non simplistic approach to human motivation
and to human-focused design
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 8
• Clear statement of employee goals
• Automated measurement: “fair” and transparent
• Use team goals and games when needed
• Each week/day/month is a new one (“green day”)
• Strong cues to action: personalized
• An impact on corporate culture – continuous improvement

9. © 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 9
Inspired by the quantified self: track your own progress,
get recognized, forget about competition

10. The quantified self take 1: better works
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 10

11. Take 2: Linkedin
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 11

12. Strong analytics focus: big data
12
User Impact
• Identify what affects user
behavior
• Identify user
profilessegments
• Identify trends and
exceptions in user behavior
Performance
• Define dynamic benchmarks
• Tracking game usage for
different user profiles
• Full visibility of game scoring
mechanism vs. users
behavior
Monitoring
• Enable monitoring of game
progress and value
• Alert on operational or
logical issues
• Product AB tests

13. Gamification = disillusionment?
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 13

14. Why?
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 14
• It was promised to work for employees AND consumers – it doesn’t
work for consumers, and never did
• It wasn’t fun
• It couldn’t reach the engagement and cues provided by real games
• It wasn’t rewarding
• It used a simplistic approach to employee motivation just as the
understanding of motivation, coaching and drive grew more complex

15. 2015 is the year when enterprise gamification
reaches maturity
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 15

16. Read more here
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 16

17. What’s next?
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 17
• Sustainable gamification:
• Go beyond finite short term projects (“get people to message more on yammer”)
• Infinite evolving games that define corporate culture
• We have customers with three-year long projects
• Personalize
• Different people motivated by different game elements
• Self service vs. customer success
• As games become infinite, companies need guidance

18. Learn more at www.gameffective.com
© 2012-2015 GamEffective. all rights reserved to BizEffective. Confidential 18