SlideShare a Scribd company logo
How to Measure ROI and Set 
KPIs in your Gamification 
Project 
Gal Rimon, Founder and CEO
Gamification ROI isn’t just about justifying 
purchasing decisions with management 
It can help you figure out how you can get 
better bang for your gamification bucks.
Gamification is an iterative process 
A good implementation is about tweaking results and rapid iterations to get the game rules right 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
ROI is meaningless without the right KPIs 
• Return on investment – ROI – is about making something better 
• What is made better with gamification? Figure out what that is: 
• Your Key Performance Indicators
Gamification KPIs Matter 
• By clearly stating the KPIs and measuring them before 
the gamification project, you have your “control group” –the state of 
affairs as it was before gamification. 
• KPIs also let you better define the game rules that underlie 
gamification 
• KPIs help you better communicate with employees about what it is 
the corporation cares about and what you’d like them to do about it
Gamification is the New Corporate 
Performance Management 
http://www.gameffective.com/gamification-basics/gamification-is-the-new- 
corporate-performance-management/ 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
Process KPI vs Performance KPI 
• Process KPI: a behavior you want to change. Example: accurate 
reporting in CRM, a certain interaction with customers in a call center. 
• Performance KPI: the end result – more sales, better customer 
satisfaction 
• What KPIs were you trying to achieve when you began the enterprise 
gamification process?
KSF vs KPIs 
• Key Success Factors – indicate the likelihood of gamification project 
success – but they aren’t the goal in and of itself 
• Key performance indicators: what you need to measure
Calculating Gamification ROI 
Calculating Return 
• Use KPI results from a control group or from the period prior to gamification. 
• Compare to the results after the project implementation. 
• Assign a monetary value to the improvement. 
Set values: 
• You must set a monetary value for non-monetary goals, such as customer satisfaction. What is the value the 
organization places on better knowledge collaboration or customer satisfaction. 
Account for time: 
• If you expect the return to last 12 months, make sure you reflect the projected 12 month gain and not the 
gain at the time of measurement. Take care to make realistic assessments of the time element – don’t take 
10 years into account…. 
Calculate investment: 
• What are the costs expended by the organization to carry out the project? These may be license costs, 
integration costs, etc. 
Divide Return by Investment – and this is your ROI.
A good gamification project leaves lasting 
impact on employee behavior 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
“What’s most impressive is not only the fast 
results and teamwork. The engagement of 
our employees is still high, almost one year 
after we introduced GamEffective.” 
Vikram Subramaniam, VP Customer Experience, Yahoo 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
Cloud Based Enterprise Gamification Platform 
- 
Improve business outcomes 
Using game dynamics to drive mass engagement 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 12 
Performance 
improved 
by 10-15% 
Employee 
engagement 
improved 
by x3
The evolution of Gamification 
2012 
Enterprise 
Gamification 
2006 
Gamification 
Apps 
2014 
Gamification 
2.0 
2008 
Community 
Gamification 
2002 
“Gamification” 
coined 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
Games are about engaging narratives 
we’re the 1st to do this 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 14
Working across apps | clear calls to action 
No Code Integration 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
Let us know what you think 
Gal.rimon@gameffective.com 
Subscribe to our blog 
www.gameffective.com/blog 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 16

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Setting KPIs and Calculating ROI for Gamification

  • 1. How to Measure ROI and Set KPIs in your Gamification Project Gal Rimon, Founder and CEO
  • 2. Gamification ROI isn’t just about justifying purchasing decisions with management It can help you figure out how you can get better bang for your gamification bucks.
  • 3. Gamification is an iterative process A good implementation is about tweaking results and rapid iterations to get the game rules right © 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
  • 4. ROI is meaningless without the right KPIs • Return on investment – ROI – is about making something better • What is made better with gamification? Figure out what that is: • Your Key Performance Indicators
  • 5. Gamification KPIs Matter • By clearly stating the KPIs and measuring them before the gamification project, you have your “control group” –the state of affairs as it was before gamification. • KPIs also let you better define the game rules that underlie gamification • KPIs help you better communicate with employees about what it is the corporation cares about and what you’d like them to do about it
  • 6. Gamification is the New Corporate Performance Management http://www.gameffective.com/gamification-basics/gamification-is-the-new- corporate-performance-management/ © 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
  • 7. Process KPI vs Performance KPI • Process KPI: a behavior you want to change. Example: accurate reporting in CRM, a certain interaction with customers in a call center. • Performance KPI: the end result – more sales, better customer satisfaction • What KPIs were you trying to achieve when you began the enterprise gamification process?
  • 8. KSF vs KPIs • Key Success Factors – indicate the likelihood of gamification project success – but they aren’t the goal in and of itself • Key performance indicators: what you need to measure
  • 9. Calculating Gamification ROI Calculating Return • Use KPI results from a control group or from the period prior to gamification. • Compare to the results after the project implementation. • Assign a monetary value to the improvement. Set values: • You must set a monetary value for non-monetary goals, such as customer satisfaction. What is the value the organization places on better knowledge collaboration or customer satisfaction. Account for time: • If you expect the return to last 12 months, make sure you reflect the projected 12 month gain and not the gain at the time of measurement. Take care to make realistic assessments of the time element – don’t take 10 years into account…. Calculate investment: • What are the costs expended by the organization to carry out the project? These may be license costs, integration costs, etc. Divide Return by Investment – and this is your ROI.
  • 10. A good gamification project leaves lasting impact on employee behavior © 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
  • 11. “What’s most impressive is not only the fast results and teamwork. The engagement of our employees is still high, almost one year after we introduced GamEffective.” Vikram Subramaniam, VP Customer Experience, Yahoo © 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
  • 12. Cloud Based Enterprise Gamification Platform - Improve business outcomes Using game dynamics to drive mass engagement © 2014 GamEffective. all rights reserved to BizEffective. Confidential 12 Performance improved by 10-15% Employee engagement improved by x3
  • 13. The evolution of Gamification 2012 Enterprise Gamification 2006 Gamification Apps 2014 Gamification 2.0 2008 Community Gamification 2002 “Gamification” coined © 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
  • 14. Games are about engaging narratives we’re the 1st to do this © 2014 GamEffective. all rights reserved to BizEffective. Confidential 14
  • 15. Working across apps | clear calls to action No Code Integration © 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
  • 16. Let us know what you think Gal.rimon@gameffective.com Subscribe to our blog www.gameffective.com/blog © 2014 GamEffective. all rights reserved to BizEffective. Confidential 16