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Best practices: 
ENTERPRISE 
GAMIFICATION AND 
PROJECT 
MANAGEMENT 
2-5 weeks from start 
to finish!
2-5 weeks is perfectly reasonable for any 
enterprise gamification project 
Even faster…. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 2
Here are our best practices 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
Begin by clearly stating your business case 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 4
This justifies the expense and energy put 
into enterprise gamification 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 5
It also 
frames 
the way 
results 
are 
measured 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
Define the project’s goals 
• What is the project set to achieve? By when? 
• What are the behavioral changes that should be promoted? 
• Are there additional elements that should be balanced into the 
equation? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 7
Create a project statement 
“I want to [state goal] in the next [state 
time] by [doing what] without hurting 
[additional elements that need to be 
balanced]” 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 8
Use numbers, not verbs! 
“30% increase in FCR” vs “better service” 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 9
State benefits and choose KPIs accordingly 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
Communicate! 
Communicate! 
Communicate! 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
Most people don’t get this, but gamification is 
also about communicating with employees 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 12
Using Social Proof 
Blog post on social proof 
Blog post on employee 
communication for 
enterprise gamification 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
Communication 
14
Enterprise gamification is the new Corporate 
Performance Management 
blog post here 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
Remember the difference between Performance 
KPI and Process KPI 
Do you want better reporting into CRM (process 
behavior change) or more sales (performance)? 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 16
State your stakeholders, plan and BUDGET 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 17
The main enterprise gamification project phases 
are (1) preparation (2) design (3) integration & 
setup and (4) testing and calibration. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 18
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 19
Enterprise gamification projects are always 
iterative: information from the simulation and KPI 
and ROI analysis is re-worked into the game 
design; 
You can make changes even after the launch 
phase. 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 20
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 21
Define roles 
• An executive sponsor to lend their authority and influence to the 
process 
• A project owner to lead the implementation and be the contact to the 
team of the gamification vendor 
• An administrator to manage the Gamification platform on a day to 
day basis 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 22
Business Discovery 
• Player Characterization 
• Goal setting 
• Roles and functions 
• Incentives / motivators 
• KPIs 
• Objectives, and Key Success Factors (KSF) 
• Risk mitigation plan 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 23
Only now do you start working on GAME 
DESIGN 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 24
Integration and setup: go for no-code systems 
that work across several enterprise apps 
• Source systems 
• Data objects 
• Calculation rules 
• Quality & Reliability 
• Update frequency 
• Systems workload 
• Interfaces architecture 
• Scheduling 
• Data quality assurance 
• Security 
• Console Configuration 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 25
Check yourself: simulate and iterate: see what 
works 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 26
Free white paper download 
© 2014 GamEffective. all rights reserved to BizEffective. Confidential 27
Free Demo Here 
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Project management and enterprise gamification

  • 1. Best practices: ENTERPRISE GAMIFICATION AND PROJECT MANAGEMENT 2-5 weeks from start to finish!
  • 2. 2-5 weeks is perfectly reasonable for any enterprise gamification project Even faster…. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 2
  • 3. Here are our best practices © 2014 GamEffective. all rights reserved to BizEffective. Confidential 3
  • 4. Begin by clearly stating your business case © 2014 GamEffective. all rights reserved to BizEffective. Confidential 4
  • 5. This justifies the expense and energy put into enterprise gamification © 2014 GamEffective. all rights reserved to BizEffective. Confidential 5
  • 6. It also frames the way results are measured © 2014 GamEffective. all rights reserved to BizEffective. Confidential 6
  • 7. Define the project’s goals • What is the project set to achieve? By when? • What are the behavioral changes that should be promoted? • Are there additional elements that should be balanced into the equation? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 7
  • 8. Create a project statement “I want to [state goal] in the next [state time] by [doing what] without hurting [additional elements that need to be balanced]” © 2014 GamEffective. all rights reserved to BizEffective. Confidential 8
  • 9. Use numbers, not verbs! “30% increase in FCR” vs “better service” © 2014 GamEffective. all rights reserved to BizEffective. Confidential 9
  • 10. State benefits and choose KPIs accordingly © 2014 GamEffective. all rights reserved to BizEffective. Confidential 10
  • 11. Communicate! Communicate! Communicate! © 2014 GamEffective. all rights reserved to BizEffective. Confidential 11
  • 12. Most people don’t get this, but gamification is also about communicating with employees © 2014 GamEffective. all rights reserved to BizEffective. Confidential 12
  • 13. Using Social Proof Blog post on social proof Blog post on employee communication for enterprise gamification © 2014 GamEffective. all rights reserved to BizEffective. Confidential 13
  • 15. Enterprise gamification is the new Corporate Performance Management blog post here © 2014 GamEffective. all rights reserved to BizEffective. Confidential 15
  • 16. Remember the difference between Performance KPI and Process KPI Do you want better reporting into CRM (process behavior change) or more sales (performance)? © 2014 GamEffective. all rights reserved to BizEffective. Confidential 16
  • 17. State your stakeholders, plan and BUDGET © 2014 GamEffective. all rights reserved to BizEffective. Confidential 17
  • 18. The main enterprise gamification project phases are (1) preparation (2) design (3) integration & setup and (4) testing and calibration. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 18
  • 19. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 19
  • 20. Enterprise gamification projects are always iterative: information from the simulation and KPI and ROI analysis is re-worked into the game design; You can make changes even after the launch phase. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 20
  • 21. © 2014 GamEffective. all rights reserved to BizEffective. Confidential 21
  • 22. Define roles • An executive sponsor to lend their authority and influence to the process • A project owner to lead the implementation and be the contact to the team of the gamification vendor • An administrator to manage the Gamification platform on a day to day basis © 2014 GamEffective. all rights reserved to BizEffective. Confidential 22
  • 23. Business Discovery • Player Characterization • Goal setting • Roles and functions • Incentives / motivators • KPIs • Objectives, and Key Success Factors (KSF) • Risk mitigation plan © 2014 GamEffective. all rights reserved to BizEffective. Confidential 23
  • 24. Only now do you start working on GAME DESIGN © 2014 GamEffective. all rights reserved to BizEffective. Confidential 24
  • 25. Integration and setup: go for no-code systems that work across several enterprise apps • Source systems • Data objects • Calculation rules • Quality & Reliability • Update frequency • Systems workload • Interfaces architecture • Scheduling • Data quality assurance • Security • Console Configuration © 2014 GamEffective. all rights reserved to BizEffective. Confidential 25
  • 26. Check yourself: simulate and iterate: see what works © 2014 GamEffective. all rights reserved to BizEffective. Confidential 26
  • 27. Free white paper download © 2014 GamEffective. all rights reserved to BizEffective. Confidential 27
  • 28. Free Demo Here Follow our blog