Discovering the missing link between Design and Bussiness. A Design might be users engaging, but that's not enough, it also needs to achieve the business goals.

1. STRATEGY
The missing link
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2. 1- What is Strategy?
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3. Defining where are you now,
where you want to go and
how???
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4. The business relation
with anything
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5. Brand Strategy
Product Strategy
UX Strategy
Creative Strategy
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6. simpleia.com
Design
Business Technology
PRODUCT
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CreativeStrategy

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BIZZ DESIGN

8. Strategy + Design
= Goals achieved
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9. - Targeted customers
- Objectives
- Obstacles
- Ideas/Solutions
- KPI’s / Measurement
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BUSINESS

10. - Targeted users
- Features
- Benefits
- Values
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USERS

11. Competitive edge
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12. Positioning:
For target, brand is the category that
is the point of difference so they can
end benefit because reason to believe
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BRAND STRATEGY

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UX ASPECTS
Strategy
Research
Concept
Architecture
Interaction

14. Understand the
business, users and
define the problem
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15. Strategy
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DILEMA
Research
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Iteration:
What business/problems have you identified that needs help? What changes in customer behavior will indicate you
have solved a real problem in a way that adds value to
your customers?
Which obstacles will you face ahead? Who are your
main competitors?
What will be different in your product compared with
current similar solutions? How will you overcome the
challenges?
How to track success? What's your main goal
timeframe?
What types of users and customers should you focus
first? In which demographics, gender, age are they?
What are the goals your users are trying to achieve?
What is motivating them to seek out your solution?
List features, enhancement, and overall ideas that help
your target audience achieve the benefits they're
seeking.
Combine the assumptions from 2-8 into the following template
hypothesis statement:
Each hypothesis should focus on one feature.
"We believe that [business outcome] will be achieved if
[user] attains [benefit] with [feature]."
For each hypothesis, identify the riskiest assumption. This is the
assumption that will cause the entire idea to fail it it is wrong.
Brainstorm the types of experiments you can run to learn whether your
riskiest assumption is true or false.
With steps 1 to 11 completed, answer these last
questions.
Paint the Decision slot below:
1) Did you survey each risk/assumption?
YES NO
Problem: Outcomes: Challenges:
Differentiators: Solution Ideas:Measurement:
Hypotheses: Risk Management Experiments:Riskiest Assumptions:
Users and Customers: User Benefits:
GO/NO GO:
1 2 3
4 5
6 7 8
9 10 11
12
Decision:
Adapted from Jeff Gothelf's Lean UX Canvas and
Jim Kalbach's UX Strategy Blueprint
2) Did the survey results validate your
ideas?
3) Is your idea still valid?
All your answers above were YES - You are ready
to move to build your idea!
At least one of your answers was NO - You may
need to do more research until you get positive
answers to all questions.
You answered NO to question 3 - Don't
spend time if your idea is not valid
anymore.
4) Do you have all the resources to build
your solution?

17. Thanks
The missing link
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