The document discusses the differences between mentoring and sponsorship. It tells the story of Penelope, who seeks to improve her skills through mentoring. She finds a mentor who provides feedback and involves her in projects. Later, her trusted friend Adam decides to sponsor her by talking to the CEO about promoting Penelope. The document explains that sponsors assume more risk by advocating for others and opening doors to new networks. An effective way to attract mentors and sponsors is to perform well, set clear goals and measure outcomes, and demonstrate emotional intelligence.