The document discusses the importance of embracing ecommerce for businesses to survive and thrive in a rapidly changing market. It outlines various advantages of ecommerce, including cost-effectiveness, expanded access, and the ability to track consumer trends, emphasizing the role of digital resources and social media in enhancing brand presence. Furthermore, it highlights the significance of using technology to manage ecommerce platforms effectively and the benefits of competitor price tracking.

1. COMPETITOR PRICE TRACKER
TITLE:
Breaking the Mold: Embracing the
Future with eCommerce
link:
https://blog.prisync.com/how-to-develop-an-ux-driven-e-commerce-mobile-app/

2. Introduction
The way in which we do business is rapidly
changing, both for businesses and
consumers. Many businesses still operate
according to the same lines as they might
have done 40 years ago.
In today’s internet age, if a business is truly
going to survive and thrive it has to start
looking to new ways of attracting
customers, increasing profits, and
expanding within their market. This
is precisely why more and more businesses
are turning to eCommerce.

3. Advantages of
eCommerce
What if you don’t know all that much about
eCommerce, though? How are you
supposed to analyze these new
opportunities in order to find what may or
may not be perfect for your business?
These are the precise questions that you’re
about to find the answers to, as here
we’ll go over key advantages to eCommerce
operations, the various digital resources at
your fingertips, and how you can take
advantage of the online marketplace.

4. Cost Effectiveness
Anyone can get into eCommerce, whether
you already own a business or are looking
to start a completely new venture.
One of the great things about taking your
business online is that you can either
expand or operate completely without the
same sort of overhead demanded
by operating a physical location.

5. This can be especially advantageous for
new business owners who may be starting
out with very limited capital.
Spending less money on physical retail
locations could mean having the ability to
take that money and use it to expand your
purchasing power, improve or upgrade
products, or create distribution centers
that allow you greater range and access to
your customers.
Spending Less Money

6. Advertising is always a major concern
for businesses trying to bring more
awareness to their brand, as well as
reach as many members of their
demographic as possible.
Setting up an eCommerce platform
gives you the ability to let a large
number of people know about
your business and its products and/or
services without the expenditure of the
same amount of money as traditional
advertising.
Spreading the Word

7. a
This has a lot to with something called
SEO, or search engine optimization.
Creating SEO based content on your
website centers you more closely on
consumer’s radar.
The more relevant information you
provide and the more direct links to your
target area you can create, the more likely
it is that your business will show up in
search engines – especially closer to the
top of the results list.
Role of SEO

8. a
You’ll also have the opportunity to utilize
social media in order to gain greater
attention for your business. You can do
this by creating accounts with sites like
Twitter, Instagram, and Facebook, as
well as by creating a blog for your
business.
All of your social media posts can then
include links to your website’s homepage,
specific pages within your site, and even
specific product or service links.
Use Social Media

9. People are using smartphones, tablets, and
laptops more and more to do their shopping
and networking, so it makes sense to
become a part of this activity.
This not only helps bring in more revenue,
but also helps you create more of a solid
image for your brand.
Solid Brand Image

10. By utilizing different forms of digital media
that you can include in your social
networking platforms, you can encourage
in people the exact sort of ideas and
emotions you want your brand to carry.
This way, as soon as people see your
brand, it will not only be more
recognizable, but will create an immediate
picture of what it represents within society
and culture.
Use Digital Media

11. Many business owners initially shy away
from getting more involved with the
eCommerce side of their business out of
fear.
Technology can seem confusing and
downright aggravating when looking at it
from the outside, and, granted, in the
early days of eCommerce the
technology available to businesses
probably wasn’t quite so helpful.
Managing Your
eCommerce Venture

12. That’s all changed these days, as various
eCommerce platforms exist that allow
you to create and manage a tailor-made
website with step by step instructions.
You can even download apps and other
programs that help you track your sales,
down to the demographic information of
your consumers and how much of each
product is selling.
Catch the Trend

13. You can also use such programs to figure
out where you can reduce costs and get
more out of the resources and materials
you’re using for your business.
If working with a person is still
your preferred route, you can easily find an
experienced team of designers and
managers that can help you realize your
eCommerce goals.
Various Programs for
Your Business

14. Unlike with a physical location, when you
establish a website and start using various
social media tools to promote your
business, you’re allowing constant access
to your business.
Physical stores or offices can only be
accessed by a limited number of individuals
in a given area, but, by going online with
your products and services, you’re able to
allow a much larger number of people to
access your company.
Expanded Access

15. Even if you can’t have a distribution
center working during the night, having
your company open around the clock
online means that when you open for
business the next day you already
have orders waiting for you.
This constant access can go a long way
toward helping you expand
your business, as you’ll have a more
constant, reliable source of revenue
flowing through that will allow for the
construction of distribution centers.
7/24 Open

16. Finding out the particulars of how
people are spending their money is a lot
easier with eCommerce, especially since
there are apps that allow you to do
precisely that.
You can track the exact demographic
that’s buying from you and get a better
idea for the amount of products people
purchase, the features that attract
them, and the sort of activities they’re
using these products for.
Tracking Consumer
Trends

17. This information will give you a distinct
advantage when it comes to figuring out
how to make products or services more
marketable.
By following consumer trends, you can
tell which products are a little lackluster,
allowing you to do away with them and
focus your resources on the products
that clearly are attracting attention.
Make Your Products
More Marketable

18. There are even apps that track
purchases and use this information to
map out the regions where purchases
are being made.
This is extremely useful, as it gives
businesses a clear picture regarding
where they need to target their
products and services.
Easy Ways to
Track Trends

19. COMPETITOR PRICE TRACKER
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